Advertising Specialty Institute

Wendy Ferber and Andy Nadel, the husband-and-wife team behind Pride Products, made a crucial pivot during the pandemic that led to a new business opportunity called ConnectRship. Based on a love of game night, this new venture provides a fun virtual game experience that helps assist in developing and maintaining relationships with clients and co-workers. In this insightful Social Angle podcast, ASI Media's Vinnie Driscoll talks to Nadel and Ferber about this pivot, the success they've had and, of course, their use of social media.