Advertising Specialty Institute

Billy Snyder, owner of Big Frog Custom T-shirts & More in Cumming, GA, offers valuable advice for budding industry professionals.

Brewery Branding Co. founder Jeremy Wood details how his distributor grew alongside the craft beer boom, leading to where they are now bringing a majority of their decoration in-house.

MediaTree, a supplier focused on selling branded gift cards, has recorded year-over-year sales growth of more than 80% so far in 2025. General manager Brian Duran attributes the substantial uptick, in part, to promo distributors having to get creative for campaigns where original plans were disrupted thanks to tariffs and other supply chain issues.

Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, talks about promo-heavy events she’s attended lately and gives the inside scoop on what giveaways are popular on and off campus.

Help your clients tell their brand story with unique styles that are iconic from the start. We’re talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today’s podcast, we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS. We’ll discuss everything you need to know to sell the most premium garment dye collection in the industry, including on-trend styles, thoughtfully curated colors and precision-crafted construction details.

In this month’s episode, we chat with Lindsey Reid of emblm who bought her parents’ company Direct Printing and Graphics in March of 2020 and underwent a full rebrand last year.

ASI Media Editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger – plus Editorial Intern Chris Bao – discuss summer and back-to-school sales tips, and take turns trying sweet and savory eats to celebrate the new season.

ASI’s Michelle Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promotional products companies everywhere.

Ikey Bensimhon, CEO of Merch.com, discusses his past in print and promo, and how he got to where he is providing branded merchandise and print to some of the most recognizable brands in the world.

Tim Behling and Patrick Noonan, executives at Gemline and SanMar respectively, share insights every distributor needs to know regarding industry stock and how to navigate sourcing turmoil.

The vice president of sales for BrandCo. Marketing (asi/455385) delves into that and much more when it comes to having success in the worlds of branded merch and printing.

In this episode of Promo Insiders, Cheng of Redwood Classics Apparel (asi/81627) discusses the opportunities and challenges of upcycling in the promotional products industry.

The Native American woman-owned business combines print and promotional products together for campaigns that go much deeper than the ink on the surface.

In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.

Jackson Williams of Counselor Top 40 distributor American Solutions for Business (asi/120075) discusses the power of learning, holding a full-time job in college and what it’s like to work with his twin brother.

The Heavyweight Collection by BELLA+CANVAS (asi/39590) is bold and on trend. Today we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS, who is sharing everything you need to know to sell these fashion-forward, retail-quality styles. We’ll discuss how the Heavyweight collection speaks to current consumer trends, how it fits and feels when worn and all of the decoration techniques you can use for your client’s next project.

ASI Media Editors C.J. Mittica and Christopher Ruvo and ASI Senior Research Director Nate Kucsma discuss exclusive sales data from ASI's latest surveys, and the outlook for the promo industry in Q2 and beyond.

As e-commerce and customer buying habits evolve, it’s important to stay nimble to keep your business as profitable as possible. In today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who will teach you how heat printing technology is empowering decorators and distributors to profit from orders from any quantity and to produce more than just T-shirts on demand. We’ll discuss tips for leveraging automation and how certain tools can make it possible to ensure strong profit margins at any quantity for a diverse array of finishes.

The CEO of Counselor Top 40 supplier World Emblem (asi/98262), whose business has a multi-continent footprint, gets candid on tariffs – and what his firm is doing about them.

Katie Kailik, national account manager at Peerless Umbrella (asi/76730) joins Promo Insiders to talk through why trust, communication and non-product driven conversations are key for building strong relationships and ultimately making sales.