Bionic Planet: Your Guide To The New Reality

When UK retailer Marks & Spencer launched its ambitious sustainability strategy in early 2007, it dubbed the strategy “Plan A” to remind us that we have just one planet, so there is no Plan B. Plan A amounted to nothing less than a complete restructuring of the company’s supply chain – from the thousands of small farmers who produce its raw materials to the millions of people who buy its products – and it launched with an ambitious list of 100 commitments covering everything from the way it treats its partners to the health and well-being of its employees. Despite the name, Plan A was designed to change over time, with an initial five-year phase ending in 2012 and leading to a more ambitious second phase, and then another after that. By late 2009, however, it was clear that the project had succeeded in galvanizing the workforce and winning over suppliers, but it wasn’t resonating with customers. “Internally, Plan A has been a powerful change brand, helping 75,000 M&S employees and 2000 suppliers to