Black To Business

Name: Paulana Lamonier Business Name: Black People Will Swim Current Title: Founder Location: Long Island, NY Educational Background: B.A. in Journalism   About Paulana: Paulana Lamonier is the founder of Black People Will Swim, a purpose-driven organization working to smash the stereotype that Black people don’t swim. ​ After learning how to swim with the help of coaches in 2009 at CUNY York College, Paulana nurtured her love for swimming and became inspired to teach others how to conquer their fear of water. For over a decade, she has shared her passion for swimming by working with swim clubs, teams, and gyms to build a community with her students. ​ She's also a multimedia journalist who has made a career out of telling compelling stories. She's written for Fast Company, Forbes, Complex Magazine, and interviewed the likes of Queen Latifah, Loni Love, Venus Williams, and more.   DURING THIS EPISODE YOU’LL LEARN: Why it's important to have a brand story Key elements you should have in your brand story Why i