Home Care Marketing Show With Valerie V

Get ready to elevate your home care agency to new heights! This episode is jam-packed with insights into the game-changing strategies that made waves in 2023, from tapping into the power of a robust online presence to harnessing the community's trust. We delve into the art of setting goals early and creating an actionable roadmap, and maintaining a consistent field presence to keep your home care agency thriving!Ever wondered how to effectively track your progress and stay motivated to achieve your goals? That's what we're dishing out! Learn about the SMART goal setting framework, the secret sauce to increasing client hours, retaining clients, and unleashing the power of effective marketing. We also dive into the magic ratio of referrals to aim for, and how to turn holiday outreach initiatives into a sales powerhouse.But that's not all! We're also serving up some innovative ideas to kickstart the New Year on a high note. Find out how you can decrease readmissions in a snap and learn a

Have you ever felt like you're endlessly searching for a service provider who truly understands your industry? That's exactly the journey our client, LashayLa, the owner of Athens Advanced Care, embarked on while trying to find the right website designer. She shares her story of trials, tribulations, and thousands of dollars spent on fruitless ventures, until she finally stumbled upon a company that ticked all her boxes - Approve Senior Network, a firm specializing in creating websites for home care providers.LashayLa stresses the vital importance of building business relationships with service providers who have a firm grasp of your industry. She highlights her collaboration with Valerie from Approve Senior Network, who introduced her to an innovative AI program that completely transformed her online presence. LashayLa's story is a testament to the impact a dedicated, industry-specific service provider can have on a business. So, if you're struggling to create an impactful online presence

Have you ever thought about how a personal story can set your home care agency apart from the competition? We delve into this intriguing concept with our guest, Digital Champions founder Nick Bonetotavis, who shares his expertise on using the power of video to make an impact. Nick reveals that authenticity, not professional polish, is the secret ingredient to a memorable video narrative, building trust and connection with potential clients, caregivers, and referral partners. Our conversation doesn't stop at marketing tactics. Nick also enlightens us on the importance of utilizing testimonials and interviews to not only attract caregivers but also solicit valuable feedback for your organization. We navigate the rewarding challenge of establishing yourself as an industry expert through educational content and video collaborations with referral partners. Plus, we share practical steps to start your own home care marketing journey, leveraging free resources, courses, and Nick’s vast experience in the home ca

Imagine navigating the complex world of caregiver services with ease, confidently answering client questions and having effective strategies at your fingertips. That's what we're unpacking in this richly insightful discussion. We delve into the nuances of 'meet and greet' requests, setting caregiver rates, and managing the intricacies of providing 24-hour home care. With valuable insights, we help you manage realistic client expectations, especially when multiple caregivers are involved in a case.Ever wondered how to balance pricing in home care services and Medicare coverage? We've got you covered. Offering a clear roadmap, we explore ways to navigate complex situations when clients require advanced care. From conducting supervisory visits to providing discounts for long-term care, we share essential strategies for success. We also reveal how to spot-check caregivers and clients, secure permissions for unannounced visits, and set suitable rates for caregivers.Finally, we guide you th

Are you ready to become the go-to home care provider in your market? In an industry as competitive as home care, standing out from the crowd is essential, and that's exactly what we'll help you do in this podcast episode. Let us guide you in establishing your authority in the home care sector, using our proven system that can quickly build your credibility even if you're a newcomer. In a matter of minutes, you'll learn how to flip the trust and authority switch in your prospective client's mind, turning you into their leading and trusted authority.But it doesn't stop there. We'll also dive deep into the world of effective marketing - crafting a powerful, resonating message without pretending to be someone you're not. We explore how to cut through the noise, making you the only solution to your audience's problem. And to top it all off, we'll introduce you to a unique home care marketing system that provides tailor-made marketing strategies, designed to diversi

Ever wondered how to transform potential leads into dedicated clients in the realm of home care services? Brace yourselves as we unearth the secrets to this subtle art, walking you through ten crucial steps from the initial intake call to the start of care. We'll talk about why it's essential to take incoming calls live, how a well-set voicemail might just be your game-changer, and why answering emails promptly can make a world of difference. We're not stopping there! Join us as we delve into the nitty-gritty of preparing for assessments, especially when it comes to Alzheimer's or dementia cases. We'll equip you with tools to gather crucial information and, more importantly, position yourself as an expert in your field. Plus, we share insider strategies for saving money on home care services. In the latter part, we shift focus to the caregiver search and onboarding process, shedding light on why introducing caregivers to clients can make or break your success. As we wrap up, we dive i

Join us on a deep-dive journey into the world of fall marketing and online visibility in the home care industry, illuminated by the personal experiences of Heather from Visiting Angels and Rebecca from Care with Love. These dynamic women have transformed our marketing kit into engaging packages for their referral partners, sparking creativity and connection. Hear my perspective as a Registered Nurse and a home care industry veteran with over 15 years under my belt, as we delve into the artistry of creating engaging online content and the importance of quality website experience.We'll unravel the intricacies of creating compelling content, from blog posts and company news to infographics, videos, and beyond. Imagine the power of a perfectly crafted blog post or a captivating video, drawing your audience in and leaving them wanting more. We'll also navigate the world of website optimization, discussing the significance of a professional, accessible, and responsive site, and the potential pitfalls that

Home Care Marketing: AMA (Ask Me Anything!) Your Hottest Marketing Questions AnsweredFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

Does the caregiver's role feel like an uphill climb? Are you grappling with how to navigate the stressors associated with caregiving? As your hosts for this insightful episode, we promise to equip you with tools to manage the demands of caregiving and strategies to avert burnout. We delve into the root causes of caregiver stress, ranging from family dynamics to office miscommunication, and provide practical advice on managing these pressures. Moreover, we explore the profound sense of personal responsibility caregivers often feel and how unanticipated situations with clients or family members can amplify stress levels.Venturing deeper, we recognize the emotional baggage caregivers carry, particularly grief and loss. We understand the tough decisions you are tasked with and acknowledge the tremendous importance of readying for the inevitable loss. In this episode, we dissect the various stages of grief, emphasizing their unique manifestation in every individual. We understand that equipping you with the r

Home Care Marketing Mastermind for July 28, 2023Where to Get “The Leads”October Leave BehindsNovember Leave BehindsFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

Home Care Hiring SlumpA “Go To” tool to use when Caregiver Hiring has slowed downHow to “sell” your company to Caregiver applicantsCaregiver Interview QuestionsFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

Hit Your Revenue Goals Before Summer is OverHow are your revenue and billable hours looking so far?Are you on target to meet your 2023 revenue goals?KPIs to keep you on track - KPI example to make your ownRevenue Tools Reminder SheetFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

The Customer Service ExperienceImproving the customer experience can increase sales revenues by 2 to 7 percent and profitability by 1 to 2 percent. https://www.mckinsey.com/tr/our-insights/prediction-the-future-of-customer-experience Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/#:~:text=Acquiring%20a%20new%20customer%20can,customer%20is%205%2D20%25.September Handouts

Home Care Marketing - Online Marketing and Offline Marketing- Bringing it all Together!There are 3 ways to listen:#1: Log in to Private Portal: (most organized, handouts downloadable)https://www.HomeCareMarketingMastermind.comusername: your email addresspassword: use what the system originally sent to you or use the FORGOT PASSWORD feature.#2 Go to the Private Facebook Group and see the pinned post video.https://www.facebook.com/groups/388249829955740#3 Listen on our podcast channel: (no login, no handouts, just audio)https://seniorcareindustrypodcast.buzzsprout.com/

The Care Plan Intake CallGetting it bookedGetting necessary informationAssessmentGetting it signedSafetyKeeping the job   May and June Handout - ReviewJuly HandoutsFollow us and learn more:https://asnmarketingplan.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

Home Care Marketing: Care Plan, Intake, Getting it Booked PART 2This is our 251st episode and we have had 50,000 downloads! Thank you!PART 2! (LISTEN TO APRIL 16th for PART 1)The Care Plan Intake CallGetting it bookedGetting necessary informationAssessmentGetting it signedSafetyKeeping the job   May and June Handout - ReviewJuly HandoutsFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/ 

The Care Plan Intake CallGetting it bookedGetting necessary informationAssessmentGetting it signedSafetyKeeping the job   May and June Handout - ReviewJuly HandoutsFollow us and learn more:https://asnmarketingplan.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

The importance of full-circle marketingWhat are the next steps when:The service inquiry you just took tells you their loved one is a patient in a SNF - Make the most of it!Your current client lands in the hospital or SNF - Keep them as YOUR client!June Marketing Ideas and HandoutsFollow us and learn more:https://asnmarketingplan.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

What Motivates Caregivers - You may be surprisedHow to Increase Caregiver Job SatisfactionCaregiver Retention Strategies Review of April and May MarketingFollow us and learn more:https://asnmarketingplan.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

Follow us and learn more:https://asnmarketingplan.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/