Marketing Speak | Take Your Marketing To The Next Level

What does freedom truly mean? According to my guest, Shanda Sumpter, freedom is spending time intimately with people and making a huge difference in the world, and making more than enough money than you could spend. Shanda Sumpter is the founder of HeartCore Business. She is passionate about helping people build businesses that don’t burn them out. She is a coach, speaker, and author. Shanda’s book is called Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less! She is also the creator of the wildly popular Zone Event. You may have heard this interview on my other show, Get Yourself Optimized, but you’ll want to listen again so you can achieve your true freedom lifestyle. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/323. 

Did you know that joining the theater can teach you how to become a great leader? Today’s guest is Scott Eck, founder, and CEO of Leadership Masters. He’s helped create leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm, and Lockheed Martin. You may be wondering what theater has to do with leadership. It’s based on an idea called sociodrama, developed by a student of Sigmund Freud. By roleplaying key figures in high-stakes situations, Scott is able to completely immerse his students in extraordinary circumstances to help them experience the actions and behaviors of great leaders. Tune in as we explain more on Marketing Speak! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/322. 

While digital marketing certainly requires plenty of experience and stat-checking, it helps to rely on your intuition as well. Ava Carmichael knows all about using intuition to build a personal brand and align your marketing strategy with it. Ava Carmichael is a creator, entrepreneur, brand builder, and fashion designer turned full-time digital marketer. Her clients and colleagues have called her a magician and a marketing unicorn. She uses intuition in every aspect of her life, including business and marketing. Listen to this podcast to learn more about intuition and digital marketing. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/321. 

Ever get sucked into the social media vortex and then realize hours have gone by? You are definitely not alone! These apps are designed to get you hooked and keep you coming back for more. Today's guest is Nir Eyal, and his book, Indistractable, is about this exact topic. Nir is also the founder of two tech companies and has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. You may have already heard this interview on my other show, Get Yourself Optimized, but you’ll definitely want to listen again so you can boost your productivity even more! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/320. 

Lindsey Anderson is a web strategy expert working with small business owners to help them grow their businesses. She is the founder and CEO of two companies: Web Impakt, a successful web development company, and Lindsey’s Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and more. In addition, she knows how to utilize web technologies to help small business owners achieve their dreams. What’s the difference between SEO, paid advertising, affiliate marketing, and content marketing? They all fall under the marketing umbrella, but they require unique strategies to make them work well. Our guest, Lindsey Anderson, shares the best ways to create a loyal audience through your social media platforms and emails. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/319. 

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over 20 years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. It’s important to stay up-to-date with the best tools out there, so your company has exactly what it needs without paying extra for unnecessary features. In today's episode, Josh offers insight into how to get the most out of the latest marketing tools. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/318. 

SEO algorithms are constantly changing, and frankly, Google’s guidelines aren’t stagnant either. So it can be hard to keep up with the latest SEO best practices. What worked well in the past might be working against you now. In today’s episode, Lily Ray talks about specific system-wide errors and how to solve them. She provides insight into Google’s quality guidelines and how to use them to your advantage. We discuss how to rank well in Google News and Google Discover. Lily also gives valuable advice for keyword research, content development, and link building. You’ll get some great tips for updating your SEO tactics and increasing your site traffic. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/317. 

On today’s episode, my guest Lauren Pawell talks about stabilizing and scaling up a business while having marketing assets that quickly react to the markets' feedback. Lauren helps business owners and their teams generate more sales-ready leads online. She focuses on high-impact marketing efforts, so businesses don't waste time or money on tactics that will not drive accurate results. Case in point, she generated over $262,000 in sales for a client using only nine emails. If you’re looking to generate more leads, this Marketing Speak jam-packed session is for you. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/316. 

Hosting virtual events broadens your influence leading to a successful marketing funnel. Our guest today shares the flexibility, benefits, and power of virtual events. Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist. He has launched over 15 virtual summits, dozens of short workshops, and many more online events, hosting over 400 speakers while educating 100,000+ business owners through his programs. Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures. In this episode, Liam talks about the guides to planning and hosting virtual events to make them lucrative, appealing, and evergreen. He shares its benefits and explains the strategies of building trust and authority, leveraging strategic partners, and growing lists to ultimately enroll people in the programs and courses offered. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/315. 

Are you planning to explore a new path with your business? On today's episode, Yanik Silver redefines business in the 21st century at the intersection of evolutionary growth, impact, and fun. Yanik takes us on his journey from being part of his father's business at a young age to throwing aside convention in pursuit of making an impact on the world. Yanik Silver is the creator of the Cosmic Journal, author of Evolved Enterprise, and the founder of Maverick1000, a global collective of visionary entrepreneurs making a big difference in the world without taking themselves too seriously. This episode will get you excited about the future of entrepreneurship and business. Tune in to Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/314.

Today's Marketing Speak guest found his niche and started a successful business from a random speaking event. Jason Hennessey is an author, entrepreneur, and internationally recognized SEO thought leader. He's the CEO and Founder of Hennessey Digital, a multimillion-dollar digital marketing agency recognized by Inc. as one of the fastest-growing private companies in the United States. In today's episode, Jason shares the powerful story of how he started working with lawyers without any legal background whatsoever. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/313.

Today’s Marketing Speak episode has a different take on acquiring success in business. Guest Perry Marshall shares the first time he heard from God and how it transformed his life and career tenfold. At present, he has compiled a book of individual stories that show how God gives people business strategies and ideas. Perry Marshall is one of the most expensive business strategists in the world. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundation for the $100 billion pay-per-click industry. As a man of faith and science, Perry also gives scientific evidence for paranormal occurrences and several book recommendations that will get your wheels turning. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/312.

The key to your success lies in the data. So many successful marketing campaigns and business processes today are data-driven. There's no one better to talk about this today than my guest, Dennis Goedegebuure. He's a growth marketing executive with nearly 20 years of experience working for big brands you know; eBay, PayPal, Fanatics and Airbnb. If you want to know the marketing secrets that brought these Fortune 500 companies to where they are today, don't miss out! Instead, tune in to episode 311 of Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/311.

Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures. In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, and technology consultant for 30 years. In 2010, he founded a successful internet security business, CodeGuard, acquired by Francisco Partners in 2018. Recently, he founded UNS Project to develop novel technology for verifying user identity online. This discussion will show you what your online vulnerabilities are–and how to fix them. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/310.

SEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business. Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today's episode, Eli gives us the lowdown on product-led SEO–everything from choosing the perfect SEO KPIs to getting the right links to deciding whether or not it's worthwhile to invest in content that aims to rank for specific keywords. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/309.

Video marketing has become quite popular, but it’s a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. Ian is one of the country’s most sought-out video marketing experts. He’s a best-selling author of three marketing books and the creator of The Garlic Marketing Show. With over 10 marketing courses, he’s helped clients create successful videos for their businesses. Take notes as he shares valuable insights to become an effective video marketer today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/308.

Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni commercials and jingle. She’s clearly mastered copywriting given her experience in the field and her proven track record. Prepare to learn more about this skill when you listen to this podcast today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/307.

Content creation can be profitable for anyone who understands what that really means. But, more than just keywords and the latest releases, you have to find what works for you. Today, Harsh Agrawal shares tips on how to master it as he did. Harsh is behind the award-winning blog, ShoutMeLoud, and cryptocurrency resource platform and community, CoinSutra. Surviving a debilitating accident, he became a full-time blogger and philanthropist. Join us as he lets you in on his best practices and meditation routine for a better life. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/306.

Anybody can start marketing themselves. But how does one become confident and successful? On today’s Marketing Speak, Steve Brossman lets us in on the secrets he’s discovered in the past 20 years of video creation. As a true innovator in sales and marketing, Steve created the Blueprint Conversion System that has helped professionals break through their struggles in selling themselves. In addition, he’s successfully mastered how to create innovative videos and impose influence on potential clients. So tune in and discover all the secrets of marketing that he willingly shares with us today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/305.

These days, the road to standing out online can be bumpy. But once you find what makes you remarkable to your audience, it eventually smoothens, taking you to where you want to be in no time. Today, Rich Brooks shares a remarkability formula to help remove all the bumps along the way. Rich is digital agency Flyte New Media’s president and has helped brands become remarkable since 1997. He also founded The Agents of Change, an annual conference and weekly podcast focusing on search, social & mobile marketing. In addition, he’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Listen to hear his remarkability formula to uncover strategies for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/304.