Marketing Speak | Take Your Marketing To The Next Level

In SEO, the Google Algorithm is king. If your site winds up on the wrong end of a Google Algorithm update, watch out. You could see your rankings, traffic and revenue plummet. You may have been hit with a Google penalty. Like me, my guest on this episode number 162 has spent years studying Google’s updates and helping her clients stay on Google’s good side. Marie Haynes is a Search Marketing Consultant and expert on Google penalties. She has written extensively on Google’s site quality guidelines and major Google updates like Panda, Penguin and Medic. She also runs a searchable database of bad links on her website. While Google updates are unpredictable, there are plenty of things you can do to minimize your risk of being affected by an update. Stay tuned as we reveal tips and best practice techniques for avoiding the wrath of Google.

I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, “Wow.” Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Another one of Jackie’s books is Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce. Jackie is a master at drawing profound insights from unexpected places and an expert in participatory marketing and cultivating word of mouth. She even coined the term customer evangelism. She is a sought-after keynote speaker and works with companies like Whirlpool, Dell and Kraft. I got to know Jackie well-over a decade ago back when we were both speaking for the American Marketing Association. She was also on the MarketingProfs Telesummit on Buzz Marketing that I have

If you're a Marketing Speak regular, then you know I'm a real uber-geek when it comes to technical SEO. That's why I love so much matching wits with a fellow SEO tech geek such as Barry Adams in this episode number 160. Barry is the founder of Polemic Digital, a UK-based SEO agency that focuses on eCommerce and news websites. He's also a speaker, writer, and the coach chief editor of the European marketing blog, State of Digital. Barry and I will be getting down and dirty on technical SEO. Stick around for plenty of cutting-edge tips on how to tweak your website and improve your rankings. This is a transatlantic meeting of the SEO minds that is not to be missed.

Our guest for this episode is known for meatball sundaes, purple cows, and unleashing idea viruses. He's written books on these very topics. I'm not talking about a mad scientist or a performance artist. I'm talking about the legendary author, entrepreneur, and teacher, Seth Godin. Seth Godin's reputation precedes him. I can't tell you how excited and honored I am to have had the opportunity to interview him. He's one of the true godfathers of marketing. Seth is a master at cutting through the noise and cutting right to the core of the matter. His provocative ideas have garnered him much attention, but they have also deeply reshaped the way we think about marketing. Seth is the author of nineteen bestselling books, including his book, This Is Marketing. He's not just a prolific author; he's also a prolific blogger and runs an awesome podcast, Akimbo. His quote adorns the back cover of my book, The Art of SEO. It meant a lot to me to have the endorsement of someone who is a marketing hero to me. Stay tuned as

Have you ever considered buying a website? Buying instead of building can be a big shortcut to online success. It could even be a passive income stream for you. How do you make sure that site is not a dud? My guest on this episode number 158 is serial entrepreneur, Chuck Mullins, who built his first profitable website way back in 1996. Since then, Chuck has bought and sold many online businesses and has a keen eye for a good deal. Chuck’s advice is highly sought after by both investors and sellers. He speaks at events around the world and in fact, that’s how I met him as we were both regular speakers at Affiliate Summit. I’m really excited to have Chuck on the show to share his wisdom. If you’re interested in buying or selling websites or perhaps even treating them like assets and portfolio, this episode is going to be a real treat.

98% of the time when I'm asked to speak on stage about SEO, I'm not allowed to sell from stage. Yet my whole reason for being there is to generate leads that will eventually turn into SEO consulting gigs, so you can imagine the dilemma. I need some tools, techniques, and tips that will help me to be more effective at generating the leads without seeming to be salesy from the stage because otherwise I won't get invited back. Enter Speaking Empire, I took some training from them, specifically Dave VanHoose and Dustin Mathews. Dave Vanhoose is an author, world-renowned speak to sell trainer, financial freedom developer, and combines the world of entertainment and speaking with a patented system called presentainer. He talks about education-based marketing and the importance of storytelling, and shares some cool tips and techniques on how to give your product away in a powerful way. 

Would you like to learn how to encourage word-of-mouth systematically? If so, you're in the right place. This is episode number 156. Our guest is Jay Baer. Jay's been on the show already on Episode 78. We talked about Hug Your Haters. His latest book is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. He is also a seventh-generation entrepreneur, a bestselling author of six books and the founder of five multimillion-dollar companies. Jay is President of the global marketing consultancy, Convince & Convert, a Hall of Fame Keynote Speaker and Cohost of the Social Pros Podcast.

YouTube is the second most popular search engine after Google. If you’re advertising anywhere online and you’re not advertising on YouTube, you are missing the boat. This episode number 155 is a deep dive into YouTube Advertising best practices. Our guest on this episode is Tom Breeze. We’ve covered this topic before. All the way back in Episode 32, we had Tommie Powers also known as Tommie Traffic talking about how he built an eight-figure empire off of YouTube advertising. It’s a great episode. In this episode with Tom Breeze, who is an agency owner that specializes in YouTube advertising, it’s a wholly different perspective and I think you’re going to enjoy it. Tom Breeze is the Founder and CEO of Viewability, which specialized in YouTube advertising and boasts an impressive client list of international personal and corporate brands. With a pay for performance financial model, Viewability and partners are now the world’s largest performance-based YouTube advertising company. Tom is also a speaker, author

Link development is one of the most overlooked ingredients of a successful SEO campaign. However, acquiring high quality, relevant links is a key part of an SEO strategy. Website owners can place all the keywords they wish on their content and develop a search-engine friendly navigation scheme, but without a smart link development campaign, search engine visibility is short term. Julie Joyce, owner of the link building agency Link Fish Media, delves into the subject of link development and link building, touching on topics like link earning, link baiting, link analysis, and some of metrics and measurement for success. She also shares some of her favorite tools for link analysis and research. 

Do you want to learn how to create a seven-figure launch strategy for your online course, membership site, Software as a Service, book, product or service? If so, then this episode number 153 is for you. This episode’s guest is Andrew Fox, also known as Foxy. Andrew is a serial entrepreneur and supercar addict who had sold over $7 million of information software and membership products. His latest venture, Hyper Funnel Formula, teaches people the A to Z Blueprint that he has used for many years to create all of his success.

This is episode number 152. It’s all about getting PR through podcast appearances. Our guest is Jessica Rhodes. She's the Founder of Interview Connections, a guest booking agency for podcasters and guest experts. Jessica started podcasting in 2014 with the launch of Rock the Podcast. She also co-hosts the Podcast Producers and Womensplaining. Jessica is the author of Interview Connections: How to #ROCKTHEPODCAST from Both Sides of the Mic, and she's been a featured speaker at Podcast Movement, Podfest and Dream Business Academy.

In this episode number 151, you are going to learn how to productize and systematize your business. We are going to achieve scale through marketing optimization and simplification. Our guest isGreg Hickman. He is a marketing funnel strategist and the Founder of System.ly.A marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their services and systematize their delivery. He has helped implement systems for businesses such as Entrepreneur on Fire, John Loomer, Chris Docker and Nerd Fitness. Greg is a blogger, podcaster, speaker, and his work has been featured on the Huffington Post, Copyblogger, Social Media Examiner, Business.com and more.

The words you use in your marketing and in your customer communications matter. You need to use the words that connect to the experiences that your customers and prospects want to have. You need to understand the path that these users take as they are navigating your website to get to the outcomes they are after. There is a science to identifying and optimizing these paths. It's called Top TasksManagement. You're about to learn all about this and more in this episode number 150. If you care about customer experience, then you are in for a treat. Our guest is Gerry McGovern. He's the Founder and CEO of Customer Care Words. Gerry helps large organizations deliver a better digital customer experience. His commercial clients include Microsoft, Dropbox, Cisco, VMware and IBM. He's also consulted with the US, UK, EU, Dutch, Canadian, Norwegian and Irish governments. A highly regarded speaker, he has spoken on digital customer experience in 35 countries. He's also written six books on digital customer experience. Hi

As Facebook continues to change its algorithm, finding the right Facebook advertising strategy to beat its fluctuating system can be challenging. Dennis Yu, Chief Technology Officer of BlitzMetrics, talks about what works and what doesn’t in Facebook advertising. He shares some inside scoop even from when Facebook was still targeting college students back in 2007 up to now as it expanded and became one of the most used social media website to date. He imparts some wisdom coming from someone who has seen it all. Taking down each of their own processes, budding Facebook advertisers will find some interesting advice and tips on how to build their own Facebook ads as well as some of the checkpoints to go through, covering topics from lighthouse clients to choosing the right business objectives. Dennis says optimizing your Facebook ads for the right conversions will be smarter and better.

In this episode number 148, you’re going to learn how to leverage the power of podcasting to build authority, network with influencers, generate more leads and acquire new customers. Our guest is Yann Ilunga. Yann is a podcasting consultant, host of four podcasts including the popular entrepreneurial show, 360 Entrepreneur Podcast. He’s the Founder of the world’s largest virtual summit for podcasters, the Podcast Success Summit.

Growth hacking, it's one of those buzzwords that you love to hate. Essentially, I think of it as marketing but with no budget. Maybe I'm going to get corrected for my misconceptions, but maybe not. We'll see. Our guest is infamous growth hacker, Vin Clancy. He went from being on welfare in the UK to launching two online magazines that got over twenty million-page views in their first two years with zero ad spend. He has since then won Best Speaker at South by Southwest V2V for his growth hacking talk. Finished a 100-day world tour, made six figures on his debut, Growth Hacking book, created one of the biggest marketing communities on Facebook and moved to LA where he teaches companies how to rapidly grow audiences and businesses.

There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It’s a simple, repeatable client-getting system that best fits you and your strengths. Our guest who will teach this to you is Dov Gordon. Dov is the Founder of The Alchemist Entrepreneur. He’s an expert at helping companies attain a consistent flow of their ideal clients. 

Sometimes it's complex to fix something once you took one step into the wrong direction. With technical SEO, one wrong move could cost a lot and get a lot of your work down the drain. SEO expert Bartosz Góralewicz has been helping clients avoid that mistake since 2011 when he founded Elephate with his friend, Wojciech Mazur. Together, they’ve been assisting clients with SEO and content marketing services by helping them understand their market and competitors, making the best data-driven decision, and providing a better value for users and search engines. Bartosz specifically tackled the key problem of JavaScript SEO or JavaScript in general and some potential issues when you start using JavaScript. He also touches on biohacking, mobile-first indexing, pre-rendering, Chrome 59 which is the first headless Chrome, and many other stuff you should check into if you want to get ahead in the SEO game.

Here to explore the fascinating complexity of SEO with me is John Doherty, the founder of Credo, which makes it easy to find a great SEO or marketer. John has helped over 1500 business find a quality digital marketing provider, and has also personally consulted on SEO with some of the largest websites online, including Zillow. While we usually deal with smaller websites, this episode will dive deep into technical SEO for large websites of a million pages or more. Find Out More About John Here: CredoJohn DohertyJohn Doherty on LinkedIn@dohertyjf on Twitter@mrjohnfdoherty on Facebook@dohertyjf on Instagram In This Episode: [01:10] - John starts things off by talking about enterprise SEO, and what’s different between regular SEO and enterprise SEO. [04:27] - We hear about whether the majority of the pages that John has been talking about are unique and useful, or just repeat copies of similar pages. [06:03] - How would John tackle an issue of having multiple low-value pages or duplicate content pages in Google’

The rate of available technology gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. While we’ll dig into the possibilities for the future, we’ll also explore what these mean for us today, and how we can stay on top of SEO and organic Google rankings. Find Out More About Eric Here: Eric Enge at Stone Temple@stonetemple on TwitterEric Enge on LinkedInEric Enge on YouTubeStone Temple Consultingeenge@stonetemple.com In This Episode: [01:04] - Stephan and Eric talk about how long they’ve known each other, and how they first met. [03:26] - What comes to Rand’s mind as something that isn’t common knowledge, or about which there’s a lot of misinformation? [07:54] - Stephan and Eric take a moment to differentiate machine learning versus AI for listeners