Arthur W. Page Society
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 32:41:25
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Sinopsis
The New CCO podcast offers a first-hand look at stories from Page Society member companies and how they engage stakeholders through digital platforms. The Arthur W. Page Society is the worlds premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.
Episodios
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From Tragedy to Activism - The Students of Marjory Stoneman Douglas High School
17/10/2018 Duración: 31minAt this year’s Annual Conference, Page welcomed four students from Marjory Stoneman Douglas and the March For Our Lives movement: Sari Kaufman, Casey Sherman, Delaney Tarr and Sofie Whitney. Each described her journey from tragedy to activism, urging our membership to take part in the cause and establish voting incentives for both their employees and external stakeholders alike. This edition of The New CCO podcast features the discussion with those students. Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode on iTunes or Google Play. Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.
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Building an Agile Communications Function - Joe Carberry, Charles Schwab
09/09/2018 Duración: 20minOn this edition of The New CCO, we welcome Joe Carberry, SVP and Head of Communications at Charles Schwab. Joe explains how Schwab expresses its unique differentiating identity within the financial sector, from building a strong culture to realizing the firm's corporate purpose. Joe also discusses how he and his team have adopted Agile methodology, borrowing from the tech community, as well as Schwab's Main Street roots. Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode: iTunes: itunes.apple.com/us/podcast/page-…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16 Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.
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The Next Evolution of Page - Aedhmar Hynes, Page Chair
20/08/2018 Duración: 17minOn this edition of The New CCO, we speak with Aedhmar Hynes, CEO of Text100 and Chair of Page. She explains the recent Page rebrand, why it was essential to move the organization forward and the opportunities we hope to create through the new Page. Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode: iTunes: itunes.apple.com/us/podcast/arthu…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16 Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.
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The Responsibility of Social Media Platforms - Melissa Selcher, LinkedIn
22/07/2018 Duración: 19minOn this edition of The New CCO, we speak with Melissa Selcher, LinkedIn's Vice President for Brand, Communications, and Social Impact. She describes the critical role the Communications function plays in the social giant's operations, from crisis prevention and response to content curation and production. 3:28 - Privacy and the impact of the Cambridge Analytica scandal 6:10 - The CCO as an Integrator across the enterprise 9:04 - Social platforms as publishing companies 12:19 - The social value of social media 16:13 - On brand and reputation, and managing both 17:06 - The future of the Communications function Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode: iTunes: itunes.apple.com/us/podcast/arthu…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16 Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.
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Mobilizing Corporate Purpose - Jin Montesano, LIXIL
03/07/2018 Duración: 18minJin Montesano, Chief Public Affairs Officer of LIXIL, a global housing and building company discusses social purpose with Eliot Mizrachi. She talks about the inherent social value the company creates and how it is a unifying force that gives meaning to the work of more than 70K employees across the globe.
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The Technology Changing the Office
04/06/2018 Duración: 14minThis is the final episode in our three-part series about the technologies fundamentally changing the way we communicate. Last week, we discussed the technologies reshaping culture. This time, we're examining the technologies transcending culture and reshaping the workplace. We revisit our panelists at this year's Page Spring Seminar: Alan Marks (Service Now, moderator), Dave Wright (Service Now), Lulu Cheng Meservey (TrailRunner International), and R.J. Pittman (eBay). Special thanks to The Home Depot and Rivet Smart Audio for their help in producing this podcast.
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Overhyped Tech
22/05/2018 Duración: 14minWe’re constantly bombarded by game-changing technologies but how can we separate the noise from the signal and make smart decisions about which ones are right for our enterprises? Leaders from eBay, ServiceNow and TrailRunner International weigh in.
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Understanding Blockchain: Threat or Opportunity? - Part II
14/05/2018 Duración: 29minThis is part 2 of a series of podcasts exploring the question, "Is your organization future-proofed?" In this episode, world-renowned experts explain what blockchain means for CCOs specifically, and how best to capitalize on the massive change it will undoubtedly bring.
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Understanding Blockchain: Threat or Opportunity? - Part I
02/05/2018 Duración: 29minWorld-renowned experts break down blockchain, explore how it will disrupt business and the economy and why it might be one of the largest communications opportunities in the history of mankind. This is part I of a series of podcasts exploring the question, "Is your organization future-proofed?" Next week: what blockchain means for CCOs specifically, and how best to capitalize on the massive change it will undoubtedly bring.
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The New CCO - Season Two Teaser
01/05/2018 Duración: 01minThe New CCO is back! From blockchain to social purpose and beyond, hosts Stacey Tank and Eliot Mizrachi explore the potential pitfalls and opportunities of a rapidly shifting industry. Here's a sneak peek at what's coming in 2018.
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Inside IBM’s Brand Transformation - Jon Iwata, IBM
26/03/2018 Duración: 25minJon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what’s in store for the future of our profession.
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Raising Voices - Deirdre Latour, GE
16/01/2018 Duración: 22minIn our new episode of The New CCO podcast, Deirdre Latour takes listeners inside the communications function at GE.
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How a Growing Philanthropy is Learning from The World of Campaigns - Brent Colburn
13/12/2017 Duración: 20minBrent Colburn, a veteran communications and public affairs official joins Stacey Tank of Home Depot to discuss the galvanizing role digital engagement can play in politics and nonprofits.
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It's Miller Time! - Pete Marino, MillerCoors
26/06/2017 Duración: 17minPete Marino, CCO at MillerCoors, joins Stacey Tank of Home Depot to discuss how the company’s digital platforms have helped the brand achieve greater transparency by providing accurate information to stakeholders, and to shape the narrative in a proactive way.
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The Duck that Sells a Promise - Catherine Blades, Aflac
13/04/2017 Duración: 15minCatherine Blades, CCO at Aflac, joins Stacey Tank of Home Depot to tell the story of how the company’s work in fighting pediatric cancer came about, and the #DuckPrints social campaign that continues to support it.
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Stories of Valor - Corey duBrowa, Starbucks
06/03/2017 Duración: 21minThe New CCO offers a firsthand look at member stories related to engaging stakeholders through digital platforms. Our first episode features Home Depot CCO Stacey Tank interviewing Starbucks CCO Corey duBrowa about their Upstanders campaign. The two discuss the campaign beginning with its origination at a town hall-style meeting through its evolution into a rich storytelling platform highlighting individual "stories of valor" about people taking positive action in their communities.