Small Business Minute By Greg Weatherdon

Sinopsis

Practical advice from a Small Business Expert

Episodios

  • SBM #61 Training Your Team

    SBM #61 Training Your Team

    07/02/2018 Duración: 05min

      Reading Time: 5 mins We all have our own definitions of training for our team, but in all honesty, most of it sucks. Sure, for customer facing team members, we do the mandatory, how to acknowledge a customer stuff, with all the expected please and thank you’s. It also goes without saying that we spend time teaching them “the system”, whether that be a retail POS or other software necessary to capture and order or process payment. Add to that the mandatory workplace safety and theft prevention training, we usually feel pretty good about our efforts.   This whole area of training, has be… Read More

  • SBM #60 Be Visible for More Sales

    SBM #60 Be Visible for More Sales

    22/01/2018 Duración: 06min

    Reading Time: 6 minutes Be visible is really nothing more than the opportunity to get in front of the customer in some meaningful way. Unfortunately, it is proving far more difficult to do so. B to C or B to B businesses are equally challenged in getting through to their customers, because there are just many more roadblocks.   In the time before voicemail, a phone call to a customer’s home resulted in one of three outcomes; no answer, a busy signal or someone actually answered, pretty predictable outcomes. Along comes voicemail and call display, so now people could just ignore the call. Voi… Read More

  • SBM #59 Quit Digging!

    SBM #59 Quit Digging!

    03/01/2018 Duración: 03min

    Read Time: 3:58 minutes I often get approached by entrepreneurs who are facing significant challenges in their businesses. By significant I mean – They’ve dug themselves into a hole so deep that they’re going to go out of business if something doesn’t change! So, my first piece of advice courtesy of Will Rogers , the American humourist is, “When you find yourself in a hole, quit digging! As far back as I can remember, I’ve always been the person called upon to help fix a situation. For the less urgent ones, I’m more of a troubleshooter, as I usually had some time to assess the problem or problems and t… Read More

  • SBM #58 You Might Want to Check

    SBM #58 You Might Want to Check

    19/12/2017 Duración: 04min

    We all spend time, money and other resources making sure we put forth the right professional imagine. Many people limit their definition of image to how we look, dress and speak and for the most part that would have been acceptable once upon a time. But not anymore.   In our connected digital world, the tools we use to do business number in the many. What was once a Yellow Pages ad has been replaced by a website and a variety of social media business pages. Where a human being answered the phone, auto attendants and voicemail now do the job. All in all, these are wonderful tools that have increased … Read More

  • SBM #57 Recognition

    SBM #57 Recognition

    07/12/2017 Duración: 04min

    Recognition is the easiest and most effective way to motivate employees, yet remarkably, one of the least used.¬ Entrepreneurs spend endless hours trying to figure out how to motivate their teams, yet ignore this basic human need. A little research will show that there are an untold number of studies that rank recognition, or appreciation for their work, in the top 10 qualities that lead to job satisfaction, often placing it as the number one item. The funny thing is, this is not revolutionary. I remember being a young manager in the pre-digital age and regularly coming across articles statin… Read More

  • SBM #56 Delegate not Abdicate

    SBM #56 Delegate not Abdicate

    16/11/2017 Duración: 03min

    Every business has lots of moving parts. By default, an owner must have a wide ranging skill set if they hope to achieve any success with their enterprise. Those skills include, but not limited to, sales, marketing, human resources, bookkeeping, production and administration. Of course, at the onset, we as owners tend to do all these activities. But as your company evolves, and demands on your time increase, you need to seriously consider getting out from under all of those responsibilities. Doing so, would free you up to focus on what you do best as an individual and allow the company to grow. F… Read More

  • SBM #55 – Are You Ready?

    SBM #55 – Are You Ready?

    11/10/2017 Duración: 02min

    The economy is humming along and your sales are doing just fine. As a matter of fact, things are actually pretty good. That’s why this is exactly the time you should heed that famous Boy Scout motto to “Always be Prepared”. Great advice, but be prepared for what? Every seven years On average, there is an economic downturn of some sorts every seven years. Sometimes a little longer, sometimes a little sooner, but seven years on average. Yet when they do happen, most owners seem to get caught totally off guard.     A slowdown, a recession, a depression, each one a little more serious than the … Read More

  • SBM #54 – Are you a Hunter or Gatherer?

    SBM #54 – Are you a Hunter or Gatherer?

    02/10/2017 Duración: 02min

    I like to define entrepreneurs into one of two categories, they are either a hunter or gatherer. A hunter is someone who’s business requires them to go out every day and find new customers. Whereas a gatherer is much like a farmer who continuously harvests business from an established base of existing customers. The best businesses do both. Of course, all entrepreneurs start out as hunters. They must, because they don’t have an existing customer base from which to harvest. Survival in the early days requires hunting every day, otherwise they won’t be in business very long. Neglected Opportun… Read More

  • SBM #53 – Focus

    SBM #53 – Focus

    12/09/2017 Duración: 02min

    Many entrepreneurs’ struggles can be traced to their inability to bring focus to their business. It is said that if you try to be great at everything, you’ll end up being good at nothing. I like to use the example of sunlight to explain the power of focus. The Power of Focus Most day our world is full of sunlight and even on the hottest of days there’s little risk of it setting anything on fire. But take that same sunlight and let it pass through a magnifying glass held at just the right angle and within seconds you can create a flame. Then, if properly stoked, it can become a raging inferno. T… Read More

  • SBM #52 – What If?

    SBM #52 – What If?

    19/08/2017 Duración: 02min

    What if, you could start your business all over again? What would you do differently? What do you like or dislike about your current business? What would you change? Why Mess With A Good Thing? These sound like simple questions and that’s because they are. As entrepreneurs, we seem to get ourselves trapped into doing things one way. And why wouldn’t we, if it’s brought us some success? Why mess with a good thing, right? Not necessarily. One of the problems is that the longer we’re in business, the harder it is to make changes. We’ve managed to survive and maybe even consider ourselves successful or … Read More

  • SBM #51- The 1st Million Is The Hardest

    SBM #51- The 1st Million Is The Hardest

    19/07/2017 Duración: 02min

    As entrepreneurs, we all set goals. It’s a way to measure our progress. The biggest difference I have found between individuals is the size of the goals. Some people are just more ambitious than others. But the size of ones’ ambition is not a precursor to success. “Without Goals We Risk Drifting Aimlessly” Goals are wonderful, they keep us moving forward. Much like a ships compass, goals give us a heading or a direction in which to sail, even when our destination is over the horizon. Goals give us focus, because without them, we risk drifting aimlessly. One of the most common goals en… Read More

  • Small Business Minute #50- Confidence

    Small Business Minute #50- Confidence

    05/07/2017 Duración: 01min

    When we first hang out our Small Business shingle, we outwardly exude confidence in our idea and our abilities that we will succeed. But if truth be told, we have absolutely no idea how the story will end. Will it be a fairy tale or a horror story? Mouse in a maze Throughout the planning stages, we have spent hours upon hours dreaming of the future we will create. We hope that this future will take us on an amazing and positive journey. Realistically though, this journey will not be in a straight line from A to B. It will not be simply a matter of putting one foot in front of another. Often, the entrepreneur… Read More

  • Small Business Minute #49- Clustering For Profits

    Small Business Minute #49- Clustering For Profits

    21/06/2017 Duración: 04min

    Profit, that elusive goal that frustrates many a business owners. To be sure, many businesses are just bad ideas that never should have been started in the first place. However, there are plenty of others that are well run with decent revenues but for some reason they aren’t as profitable as they should be.   When helping business owners, one of the first places I look is their pricing model. Other than suggesting some adjustments, their pricing doesn’t appear to be the issue. Take a minute and checkout episode #47 Pricing For Profit for more insight into pricing.   A little probing in… Read More

  • Small Business Minute #48 – Know Your Strengths

    Small Business Minute #48 – Know Your Strengths

    27/05/2017 Duración: 02min

    Every entrepreneur goes into business with a list of dreams, hopes and desires for their business and their life. Unfortunately, dreams require more than just hoping and praying for a successful outcome.   What we need to realize is that dreams are just the starting point of the entrepreneurial adventure. Dreams get us in the game, but to be successful in business requires being able to put all the pieces together in order to create a prosperous enterprise.       Those elements consist of: Sales Marketing Operations Administration The thing is, most of us are only really … Read More

  • Small Business Minute #47 – Pricing For Profit

    Small Business Minute #47 – Pricing For Profit

    16/05/2017 Duración: 03min

    I’m frequently asked how one goes about pricing their goods and services for profit. It sounds like a simple enough question, but in reality, it can very complex. Get it right and all should be well. Get it wrong and you’ll be constantly chasing revenue, if only to pay the bills.   Now if your product is a “me too”, you don’t have a lot of flexibility, as the existing products have already established the pricing parameters and therefore you must compete accordingly. Raising your price becomes almost impossible. The only way to improve your profitability is either to reduce costs or add real … Read More

  • Small Business Minute #46- Make It Better Later

    Small Business Minute #46- Make It Better Later

    04/05/2017 Duración: 01min

    Far too often I come across entrepreneurs who can’t seem to launch their new business, product, service or even a new strategy. They are constantly tweaking it, in an attempt to make it better or even perfect the final offering. What they fail to realize is that they’re wasting valuable learning time by not being in the market. Regardless of when they finally do launch, chances are they are going to need to make adjustments anyways once they receive customer feedback, so why wait? “Far too often I come across smart people who create wonderful solutions for problems that don&… Read More

  • Small Business Minute #45- Branding vs Reputation

    Small Business Minute #45- Branding vs Reputation

    23/04/2017 Duración: 01min

    There’s a lot of time and energy wasted by small businesses on the whole concept of brand building and little on reputation. So much of this noise can be traced back to the explosion of Social Media and if the truth be told, that’s all most of it is, noise. To be honest branding any kind of service business has always been a challenge and is best suited to products. The exception to this is when a service business reaches a size and scope that no longer qualifies it as a small business. The primary factor is that most small businesses have difficulty defining what business they’re a… Read More

  • Small Business Minute #44- Want More Sales? Follow Up!

    Small Business Minute #44- Want More Sales? Follow Up!

    20/03/2017 Duración: 01min

      One of the simplest ways to increase your sales closing ratio is by simply following up with your prospects in a timely manner. All too often I encounter entrepreneurs who lament at how difficult business is or that they just don’t get sales even though they are pitching and quoting. Digging a little deeper quickly uncovers one of the main reasons for their poor sales performance, they don’t follow up. It is estimated that 85% of sales contacts are never followed up. When I enquire as to why they don’t follow up, I usually get the same answer- “I don’t want to bother them or come across as pushy… Read More

  • Small Business Minute #43- Wisdom Of The Ages

    Small Business Minute #43- Wisdom Of The Ages

    07/03/2017 Duración: 01min

    Successful people are always on the lookout for ways to improve themselves and their businesses. Unfortunately, with the advent of Social Media, there are now an overwhelming number of so called experts promoting the latest and greatest way to take you and or your business to the next level. Scream Loud Enough I get the sense that they believe that if they scream loud enough or post frequently enough, people will automatically assume that they are experts. Rarely however, have these denizens of success achieved the level of achievement they proclaim that you can attain. Just because they say … Read More

  • Small Business Minute #42- Successful People Do The Hard Stuff!

    Small Business Minute #42- Successful People Do The Hard Stuff!

    23/02/2017 Duración: 01min

    No one likes doing hard stuff. It’s far easier and requires far less motivation to do the things we like. Great concert pianists produce wonderful music in what appears to be an effortless manner. Top ranked Olympians appear to have superhuman abilities and successful entrepreneurs have an air of quiet self-confidence. What We Don’t See The one thing all these individuals have in common, is that they put in the time and effort required to develop and refine their skills. What we don’t see is the hours upon hours, year in, year out that the pianist has spent practicing at the keyboard. Nor … Read More

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