Marketing Secrets

Behind the scenes of the Mastermind.com launch and how it's going from good to great. On this episode Russell talks about why the difference between good and great is being able to iterate quickly. Here are some of the awesome things to listen for in this episode: Find out what Dean Graziosi did when the recent mastermind.com launch didn't go as well as they had hoped. See what Russell means when he says that these guys aren't better at launching than you, they are just better at tweaking and changing until they find what works. And find out how long it took before one of Dean's books took off, and what he did to finally make the first thousand sales. So listen here to find out what Russell means when he says you need to be able to iterate quickly. Transcript - https://marketingsecrets.com/blog/290-iterate-quickly Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you watch the Launch event that has over 460k people registered!?! Here was my small contribution. On this special episode you will hear Russell at the Mastermind.com launch talking about what it's like to be called to serve, and the reasons why maybe you're scared to take the step to accept your calling. Here are some of the awesome things you will hear in today's episode: Why being afraid to get started is okay, but you've got to do it anyway. Why being a "chapter ahead" is a good way to start. And why accepting not accepting your calling could be a tragedy not only for yourself, but for other people too. So listen here to what Russell had to say at the Mastermind.com launch with Tony Robbins and Dean Graziosi. Transcript - https://marketingsecrets.com/blog/289-my-thoughts-at-the-mastermind-com-launch Learn more about your ad choices. Visit megaphone.fm/adchoices

Why complexity is killing your funnels, and your business, and your life. On today's episode Russell talks about how complexity halts the work, and the solution is to simplify. Here are some of the awesome things you will learn in this episode: Why Garrett White took his business away from Clickfunnels Actionetics, and why Russell convinced him it wasn't the answer. Hear an example of Russell and his team trying to make something more complex and why it didn't go anywhere for a long time because of it. And find out why simplicity could be the solution we are looking for in all aspects of our life. So listen here to find out why complexity doesn't make your business run better. Transcript - https://marketingsecrets.com/blog/288-a-return-to-simplicity Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever noticed that the years get faster and faster? Here's the secret to extend your years and extend the happiness of your life. On this episode Russell talks about a presentation he saw with Craig Clemens of Golden Hippo while they were in Puerto Rico and how he taught him something that is the opposite of what he believed. Here are some of the awesome things you will learn in this episode: Why Craig Clemens believes that routine is the death of memory, and how that makes sense even though it's the opposite of what Russell believed. Find out how you can use event horizons to prolong your life and happiness. And what kind of things happened on Russell's Puerto Rico trip and afterwards that made them event horizons in his and his kids' lives. So listen here to find out why routine is the death of memory. Transcript - https://marketingsecrets.com/blog/287-routine-is-the-death-of-memory Learn more about your ad choices. Visit megaphone.fm/adchoices

One small tweak that most people miss, that's the difference between teaching your framework and selling your framework. On this episode Russell talks about how he sells a framework and how it is different than teaching a framework. Here are some of the informative things you will hear on this episode: Why you sell frameworks almost the same as teaching them. What step is missing when you are selling. So listen here to find out the framework Russell uses for selling frameworks. Transcript - https://marketingsecrets.com/blog/286-my-framework-for-selling-frameworks Learn more about your ad choices. Visit megaphone.fm/adchoices

Now that you have developed your own frameworks, this episode will show you how to teach a framework so that people will understand it and are able to actually implement and use it. On this episode Russell teaches how to teach a framework. Here are the three steps that you need to follow: Tell the story of how you learned or earned your concept. Tell the strategy. Tell the tactics. So listen here for Russell's explanation of these three steps of how to teach a framework. Transcript - https://marketingsecrets.com/blog/285-the-framework-on-how-to-teach-your-framework Learn more about your ad choices. Visit megaphone.fm/adchoices

Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks. On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL: Find out what Russell means when he says everything is a framework within a framework. See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media. And find out all the steps you need to take to be able to finally find your voice. So listen here to this very special keynote presentation from Funnel Hacking Live 2020. Transcription - https://marketingsecrets.com/blog/284-the-5-step-framework-for-finding-your-voice Learn more about your ad choices. Visit megaphone.fm/adchoices

You are an entrepreneur by birth, but you are a funnel hacker by choice... On this episode during Russell's first presentation at Funnel Hacking Live, he talks about what it means to be a funnel hacker. Here are some of the awesome things in this episode: Find out what the difference is between a regular entrepreneur and a Funnel Hacker. Hear an emotional story about how entrepreneurs can change people's lives when they are super passionate about their art.. And find out what mantra Russell and Clickfunnels are going to push for the next 12 months, and why it matters. So listen here to the first part of Russell's first presentation from this year's Funnel Hacking Live, about what it means to be a Funnel Hacker. Transcript - https://marketingsecrets.com/blog/283-what-is-a-funnel-hacker Learn more about your ad choices. Visit megaphone.fm/adchoices

A recap of my favorite moments from the last six funnel hacking live events. On this episode Russell recaps his favorite parts of all six past Funnel Hacking Live events, and gives a quick recap of this year's event. Here are some of the awesome things you will hear in this episode: Find out why Russell didn't want to do another Funnel Hacking Live after year three. Hear which year was Russell's personal favorite and why. And see how he thinks this year's event went, and where it falls on his list of favorites. So listen here to find out what Russell really thinks of the past six years of Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/282-funnel-hacking-live-2020-the-highlights-show Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to be worthy and ready for the mission that God wants to give you, it's time to follow this one simple principle. I'm a little busy at FunnelHacking Live 2020, so here is a special "throwback" episode to keep you busy until things calm down a bit! Transcript - https://marketingsecrets.com/blog/281-do-hard-things-revisited Learn more about your ad choices. Visit megaphone.fm/adchoices

A couple lessons I've been learning on my march towards a billion dollar evaluation. On this episode Russell describes what a unicorn is, and why he set a goal to become one. Here are some of the awesome things in today's episode: Find out why Russell wants to become a unicorn, and why it was a goal he used to think was impossible. See what changed his mind into believing Clickfunnels could actually achieve unicorn status. And find out what Russell's next book will be about, and when you can expect to see it. So listen here to find out why Russell wants to be a unicorn. Transcript - https://marketingsecrets.com/blog/280-what-is-a-unicorn Learn more about your ad choices. Visit megaphone.fm/adchoices

When all is said and done, I think we'll be shocked at how similar all of our problems in this life really were. On today's episode Russell talks about an epiphany that he had in Kenya. Here are some of his awesome thoughts from this episode: Why seeing people fighting for food in Kenya helped Russell gain a new perspective on trials. Why he believes that everyone's trials, while different, are the same in magnitude. And why you should serve your customers with empathy, because you don't know what kind of trials they are currently struggling with. So listen here to hear why Russell believes trials are different, but we'd all be shocked to learn how similar they are in magnitude. Transcript - https://marketingsecrets.com/blog/279-is-your-trial-bigger-than-mine Learn more about your ad choices. Visit megaphone.fm/adchoices

The three step framework to move people through your upsells, as well as your value ladder. On this episode Russell gives a brief description of how the value ladder works in very simple terms. Here are some of the awesome things to listen for on this episode: Hear about the three tiers that are in the value ladder in simple terms. And Hear how Peng Joon uses in his three tiers. So listen here to hear this awesome, simple explanation of the value ladder. Transcript - https://marketingsecrets.com/blog/278-do-it-yourself-done-with-you-done-for-you Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the keys of success, is breaking the pattern of frustration and rebuilding a pattern of curiosity. On this episode Russell talks about realizing that he sees things differently than other people. Instead of getting frustrated with a situation he gets curious as to why it is that way and figures out a way to fix it. Here are some of the awesome things you will hear in this episode: Find out what experience Russell had that helped him forego frustration and jump straight to curiosity and be able to fix a problem. See why Russell thinks being frustrated puts the problem on someone else, whereas curiosity brings it back to you. And find out how you too can switch your brain to look through the lens of curiosity instead of frustration. So listen here to see how curiosity helps solve problems, while frustration puts the blame on someone else. Transcript - https://marketingsecrets.com/blog/277-the-lens-of-curiosity Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes look at how I create 8 presentations in less than two weeks. On this episode Russell shares how he prepares for Funnel Hacking Live, and what kind of work goes into each presentation, including: How he organizes each presentation inside Google Drive. How he makes each slide, and who makes it look so pretty. And how he gets it all done in just 2 weeks time. So listen now to find out all that goes into each of the 8 FHL presentations that Russell will be doing this year. Transcript - https://marketingsecrets.com/blog/276-how-i-prep-for-fhl Learn more about your ad choices. Visit megaphone.fm/adchoices

How your message can impact more people than you ever thought possible. On this episode Russell talks about doing a live training and how many views were consumed in just 3 days, and that it equaled out to about 5 years worth of time. Here are some of the awesome things to listen for in this episode: How the math of views equals out to be 5 years. And how this type of training differs from traditional schooling, or even the teachings of Aristotle. So listen here to Russell talk about how amazing it is to be able to teach so much content in such a seemingly small amount of time. Transcript - https://marketingsecrets.com/blog/275-5-years-of-training-in-a-weekend Learn more about your ad choices. Visit megaphone.fm/adchoices

On this very special, two part episode Russell asks his inner circle to weigh in on the biggest marketing secrets they have learned over the past decade. You will from the following people on part two: Daniel Den Joe McCall Ray Higdon Krista Mashore Sarah Petty Marley Jaxx Eric Beer Katie Richardson Thomas Shipley Nicholas Bayerle Mike Arce Joe Marfoglio Chris Baden So listen here to get this amazing, valuable marketing advice from some of the top marketers out there right now. Transcript - https://marketingsecrets.com/blog/274-the-top-marketing-secrets-from-my-inner-circle-part-2-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

On this very special, two part episode Russell asks his inner circle to weigh in on the biggest marketing secrets they have learned over the past decade. You will hear from the following people on part one: Peng Joon Andrew Argue Rachel Pedersen Joshua Latimer Pedro Adao Jayme Amos Jaime Cross Annie Grace Alison J Prince Ryan Lee Stacey Martino Bart Miller Julie Stoian So listen here to get this amazing, valuable marketing advice from some of the top marketers out there right now. Transcript - https://marketingsecrets.com/blog/273-the-top-marketing-secrets-from-my-inner-circle-part-1-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

How to shortcut 10 years of growth into one year. On this episode Russell discusses how he has been strategically planning the big domino move to propel Clickfunnels forward 10 years. Here are some of the awesome things you'll hear in today's episode: Find out who Russell learned the big domino technique from and how it differs from his own technique. Why Russell had to look at the question from a new perspective to be able to find the answer he was looking for. And see why you too should look at your business from a different lens in order to be able to find the answers you're seeking. So listen here to find out how strategically planning for a big domino effect, Russell plans to propel his business forward in growth. Transcript - https://marketingsecrets.com/blog/272-the-one-big-domino-for-the-next-10-years Learn more about your ad choices. Visit megaphone.fm/adchoices

A way to structure your funnels and your content for maximum happiness to you and your customers in 2020. On this episode Russell talks about a new structure he is going to roll out for 2020 which allows him to be creative, but gives his team the structure they need. Here are some of the insightful things to listen for in this episode: Find out why Russell isn't a planner, but why that can be hard for his team. See why having everything too planned out is so hard on Russell. And hear Russell's new plan that allows him to continue to be creative, but still gives the team structure. So listen here to find out Russell's new plan for 2020, and see if you can adjust it to fit within your own business. Transcript - https://marketingsecrets.com/blog/271-the-90-day-funnel-structure-for-2020 Learn more about your ad choices. Visit megaphone.fm/adchoices