Marketing Mistakes (and How To Avoid Them)

In this episode, Stacy sits down with Special Agent Brian Watson, who currently serves as the Public Information Officer for the IRS-CI Phoenix Field Office where his job is to publicize major financial crimes that they investigate and sentence. The two discuss how to avoid tax frauds and financial scams, in your personal and professional life.

In this episode, Stacy sits down with Ian Drummond, who is both her husband and her co-partner at Hollywood Branded, which is an agency that focuses on creating pop culture partnerships, such as product placement, influencer marketing, and celebrity endorsements, for brands. The two discuss how they have managed to create and maintain company culture during this time, as well as all there is to know about Hollywood Branded’s internship program.  

In this episode, Stacy sits down with Mike Mayer, who is the owner and CEO of Main Event Digital, a digital marketing agency that specializes in web design, SEO, and e-commerce services. The two discuss Mike’s experience in digital marketing, as well as what he believes to be the best practices in e-commerce and B2B marketing strategies.

In this episode, Stacy sits down with self-taught programmer Thibaud Clement, who is the CEO and Co-Founder of Loomly. The two discuss the importance of working together, as well as the ways in which marketers can better collaborate with their team members and clients.

In this episode, Stacy sits down with Mark Viniello, who is both a special effects make-up artist and an entrepreneur.  He has worked on hit tv shows and films, such as Stranger Things and Lord of The Rings, and has now gone on to create his own business, Enchantails, which sells mermaid tale-turned sleeping bags. The two discuss Mark’s experience in Hollywood, as well as what inspired him to create Enchantails, and his future plan to turn his brand creation into an animated series.

In this episode, Stacy discusses why product placement is a massive business that still remains a mystery. 

In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. 

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.

In this episode, Stacy shares the reasons why brands need to build a more robust entertainment marketing program versus hoping for one off-wonders, and provides insights on what makes a program successful. 

In this episode, Stacy sits down with Jay Feitlinger, who is the CEO and founder of StringCan Interactive, a digital marketing agency.  He is also the author of “FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days,” a book that helps entrepreneurs strengthen their family and their business. The two discuss what mistakes to avoid in developing a digital marketing strategy, and Jay’s experience in balancing life in the office and life at home.

In this episode, Stacy Jones shares 7 insights brand marketers should understand in order to better leverage product placement as a marketing practice.

In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, and offer listeners some tips and tricks.

In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John Maxwell Team and serves on the President’s Advisory Committee.  The two discuss how to create a growth plan and bust through your beliefs that are holding you back.

In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth.  The two discuss how developing Brand Positioning and Personal Branding can impact your sales and consumer trust.

In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context.

In this episode, Stacy sits down with Yann Barbarroux, who is the CEO as well as Co-Founder & Head of Analytics of Flyion, a service designed to help travelers get compensated in case of flight delays and cancellations.  The two discuss how to market a new travel business, and they dive into the details about bitcoin.

In this episode, Stacy sits down with Kristin Bryan, who is the co-founder of The Chef Sisters, a media company focused on creating content for and marketing food and beverage brands, as well as restaurants.  The two both the importance of creating a content strategy for your brand, as well as the pros and cons of massively changing career paths.

 In this episode, Stacy sits down with Will Christensen, who is the co-founder of DataAutomation, a company specializing in software automation and integration processes for e-commerce sellers.  The two discuss what ways companies can use automation as a way to provide innovate solutions to problems in business and marketing.

In this episode, Stacy sits down with J Scott Christianson, who is an assistant teaching professor of management at University of Missouri’s Trulaske College of Business, where his interests are focused on the impact of technology on society and well-being.  The two discuss Scott’s experience as a professor and a business owner, and they dive into just how businesses can use Artificial Intelligence in their marketing practices.