Business For Superheroes

On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about 'storeyselling’, because the secret of selling has always been "a damn good story". Vicky will share her insights on why stories are so powerful and why it’s essential to use them in all of your marketing.    Key Takeaways: [1:51] Vicky shares some of her favorite storybooks. [8:59] If you want people to remember stuff, tell them a story. [12:32] We are interested in stories about people. [13:55] Stories are really powerful.  [15:25] Why are stories so powerful? [17:38] Our brains are hard wired to respond to stories and we make decisions based on our emotional responses. [21:40] Jennifer Aaker's experiment demonstrates the importance of stories. [23:14] Vicky's suggestions on storytelling. [25:19] Vicky’s inner-circle has access to her hour-long online tele-class on storytelling. Mentioned in this Episode: www.businessforsuperheroes.com/inner-circle Wired for Story by Lisa Crom The Feeling of Wha

On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about why some stories are sticky, while others tend to die sad, lonely deaths. Vicky will detail key elements that a story must have to make it sticky.   Key Takeaways: [01:04] What does Vicky mean by “sticky” stories? [04:51] Sharing unverified stories overshadows the scientific stories worthy of being shared. [05:59] Stories that do get shared, spread quickly and tend to stick. [06:15] How can you design a story that spreads like wild fire?  [11:35] What's the secret to telling stories that are sticky? [11:41] First – A sticky story must be SIMPLE! [12:24] There is an important difference between dumbing down and simplification.  [14:04] Look at newspaper headlines for good examples of sticky stories.  [14:44] Second – A sticky story must be UNEXPECTED! [17:56] Create curiosity in your stories. [19:54] Next – A sticky story must be CONCRETE! [22:32] Penultimately – A sticky story must be CREDIBLE! [23

On today’s show, Vicky will talk on the benefits of finding a niche for your business and how it can be highly profitable to do so. Finding a niche can also be mutually beneficial for your business and for your customers. Vicky will also touch on other ways you can think about a niche and share examples on how you can identify it.   Key Takeaways: [01:13] Why does Vicky think Japan is a splendid place? [03:00] Why chewing gum is not welcomed in Japan? [04:22] How would you sell chewing gum in Japan? [05:24] The creator of Hi-Chew found a highly profitable niche. [06:02] Joe talks about his company's niche. [08:15] You can also think of a niche as doing something no one else can do.  [10:23] Still wondering why you should choose a niche? [11:40] As a small business, you can't compete with the mass market companies. [12:00] A story about Levi Straus that is a good example of finding a niche. [16:14] The point of the Levi Strauss story… [17:56] Do not try to reach as many people as possible because of a low conv

Vicky Fraser is joined by her husband Joe to discuss why discounts can be dangerous and damage your business. Instead of offering discounts, consider giving special offers and adding value to your product or service. Also, start thinking about how you can up your prices.     Key Points: [1:20] Vicky shares some uncomfortable truths [2:20] Couple of things about price [3:32] People rarely buy on price [7:00] Price cuts are always a self-inflicted wound [8:30] Discounting is not always wrong [9:18] Most small businesses cannot afford to join discount wars [9:40] There are situations where you can give special offers [10:56] There are other ways to give discounts by giving special offers [13:57] Key point: remember what problem you're solving with your product or service [14:24] Another good reason not to discount [17:42] Bottom line: Don't discount! [18:10] If customers are questioning price, it means you haven't shown them value yet! [19:22] There are techniques you can use to show value [91:47] Vicky's Takeaw

Welcome to the first Business for Superheroes Podcast. Vicky Fraser is joined by her husband Joe Fraser today. Going back to the beginning of her business after Vicky quit her job, she found herself feeling stressed about being “totally unemployable”. She was lucky to receive an offer to do some freelance work, but her method of getting new customers was to hope someone turned up or to hope that she got a recommendation. This strategy turned out to be very stressful for her. She was doing really hard work for very little in return, and it was swapping time for money, but there is only so much of that one can do. She decided that enough was enough. On this podcast for small business owners and other creative professionals, Vicky shares valuable insights on becoming a successful copy writer and business owner. Today she will discuss marketing from a fresh and straightforward perspective.   Key Points: [2:10] Joe remembers thinking that Vicky could look for a job and take all the freelance work that comes her wa