Business Wars

It's 2013, and Lyft's CEO John Zimmer is hosting a little celebration for drivers when some very unwelcome interlopers turn up to crash the party. Uber’s Travis Kalanick wants to destroy Lyft at any cost, and he's willing to do what it takes to outmaneuver his competitor and steal its riders and drivers — even if it means playing dirty. Lyft decides to stick to its environmentalist roots and focus on a new ridesharing feature it hopes will woo customers away. Until Uber beats them to the punch, and drives its rival to the brink of collapse.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!

It's the late '90s, and Travis Kalanick is hanging out in his dorm room at UCLA. He’s having a file-sharing party with his friends that leads to his first business. But Kalanick’s forced to grow up quickly as he learns that naïveté can cost you millions and Silicon Valley investors aren’t all they’re cracked up to be. Logan Green finds inspiration while stuck in horrible LA traffic and adopts a new anti-car ethos that will shape Lyft’s mission. And on the East Coast, John Zimmer learns how to woo customers — a skill he’ll translate into startup success.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!

It’s December 2008, and two friends and fellow tech entrepreneurs, Garrett Camp and Travis Kalanick, can't get a taxi. Camp’s already obsessed with the idea of a service that summons a private driver with the push of a button, but now Kalanick gets the appeal. Together, they'll build Uber, and do whatever it takes to reign supreme. Meanwhile, recent college grads John Zimmer and Logan Green channel their shared passion for the environment into the creation of a carpooling startup for long rides. But pretty quickly, they realize they need to service short trips, too, and Lyft is born. But in order to succeed, they have to convince people to jump in a car with a complete stranger. And, they’ll have to go up against Uber in a battle for ridesharing supremacy. Listen ad-free on Wondery+ here

Quarantine restrictions during the coronavirus have induced toilet paper panic-buying as people scratch, claw and punch each other to get rolls. But why? What’s behind the frenzy, and how will that affect the TP industry? In the last 150 years, it’s grown from selling humble boxes of paper to mass marketing rolls of delicate, luxurious tissue. And now a wave of eco-friendly independent companies are making a bid for your bathroom business. It’s a high stakes, multi-billion dollar industry that we take for granted. Until we fear losing it. Then all bets are off.

It’s 1988, and Tetris is making waves. It’s billed as the first Soviet video game, and it’s selling fast.But the man who introduced it to the West harbors a secret: he doesn’t own the rights. And when his subterfuge fails, a multi-million-dollar battle to win over the communist regime breaks out on the streets of Moscow.It’s a clash that pits the Japanese gaming overlords of Nintendo against the sprawling empire of ruthless media baron Robert Maxwell.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. But its plan to send its world-famous drink into orbit won’t stay secret for long. And when Pepsi finds out, it sparks a new space race.Listen ad-free on Wondery+ here

It's 1902 and political campaigner Lizzie Magie is fighting a losing battle. For years, she’s pushed the idea of a land-value tax, but fewer and fewer people are listening.So she’s going to try something new to spread the word. She’s going to make a board game – and not just any game. Magie’s game is going to become the biggest game of all time.Trouble is, when the battle for her game breaks out, she’s the one who winds up the loser.Listen ad-free on Wondery+ here

Since the novel coronavirus hit, Amazon and Walmart have seen a rise in profits, unlike many other retailers. But there have also been struggles to keep up with the flood of customer demands during the pandemic.Hundreds of thousands of workers have been hired collectively between Amazon and Walmart. And employees for both companies have accused management of not protecting workers enough from the threat of COVID-19. So how are Amazon and Walmart handling the pushback from disgruntled employees? And will they become even bigger threats in the retail market once the pandemic ends? To find out what the future holds for these companies, we turn to Jason Del Rey, a senior correspondent covering commerce at ReCode. Del Rey also hosted a podcast from Vox and ReCode called “Land of the Giants: The Rise of Amazon.”Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.In upstate New York, a Kurdish immigrant wants to make his biggest dream come true: to produce the tart, custard-thick Greek yogurt of his childhood for American palates. In 2005, he buys an abandoned Kraft factory for cheap. With an ingenious financing deal, standout packaging and clever marketing, he launches Chobani — the yogurt sensation that eventually forces goliaths Yoplait and Dannon to move over. While Chobani launched a quiet incursion, William Wrigley Jr. set out to upend the gum industry in 1893 with an improved spearmint flavor.  After one misstep after another, he finally gets traction. Then the gum monopoly approaches him: join or be crushed. Thanks to a savvy advertising campaign, he blows past them to become the nation’s biggest gum purveyor.

As the COVID-19 virus spreads across the globe and forces people inside their homes for months, the world relies on online shopping more than ever. Amazon and Walmart both struggle to keep up with surging demand as their legendary infrastructures are put to the test. And workers inside both companies rise up, arguing that the retail giants are failing to protect them from the virus, prioritizing the bottom line over workers’ health. They’re both more powerful than ever, but also more vulnerable.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.In 1972, pinball machines and mechanical games ruled the arcades. Then, Atari founders Nolan Bushnell and Ted Dabney came up with a game on a television screen controlled by two players. Pong helped catapult Atari from a start-up to the leader of video games, where it would stay – almost unopposed – for the next decade. Once Atari made Pong, the company took off like a rocket. But for Dietrich Mateschitz, success was a slog. When he returned home to Austria from a trip to Thailand in 1982, he brought an idea for an energy drink with him. His creation was expensive and tasted foul, and would be rejected over and over.  But a slick marketing campaign made it the symbol of club cool and fuel for daredevils — and it took North America by storm.

Amazon decides to go after Walmart’s biggest category: fresh food. But moving into groceries is harder than Bezos expected. Meanwhile, Walmart has finally found success in marrying their online operation with their brick and mortar stores by allowing consumers to order groceries online and pick them up at a store. And with an aggressive new head of online sales — who has a personal vendetta against Bezos — Walmart is feeling good. But, determined to make an impact in the world of fresh food, Bezos makes a move that surprises everyone and upends the retail world yet again.  Support us by supporting our sponsors!

Walmart finally decides to focus aggressively on its e-commerce division, but struggles with the best way to use the internet to reach consumers. They decide their best strategy is to buy up successful online retailers. Unbeknownst to Walmart, Amazon, which is looking to move into apparel sales, is pursuing a similar strategy. As the two companies go head-to-head over an unlikely product, Walmart is unprepared for just how dirty Amazon will play.Support us by supporting our sponsors!

By the mid-2000s, Walmart is starting to show some cracks. They are still successful, but bad press and sluggish growth are taking a toll on their earnings. The company debates the best way to move forward, including focusing on online sales, something they’ve long eschewed. As Walmart waffles, Amazon launches a risky new program that sews internal dissent, but moves the goal posts for e-commerce once again. Support us by supporting our sponsors!

In the late 1990s, Walmart is happily trucking along, dominating the American retail market. They’re expanding locations and increasing their own backend efficiencies to keep prices low. It’s a formula that’s worked for decades and they see no reason to change now.But as Bezos expands Amazon’s offerings, he quickly realizes that he doesn’t have the infrastructure to keep up with his ambitions. His warehouses are in chaos. There is only one company that knows infrastructure at the scale he envisions: Walmart.  When Bezos starts poaching Walmart’s executives, he brings Amazon into Walmart’s sights. And they don’t like what they see.Support us by supporting our sponsors!

Ninety-six percent of Americans now shop online, snapping up everything from rare coins to industrial-sized barrels of hand sanitizer. Almost half of those purchases take place on one website: Amazon. But before sales were a click away, Walmart was the top dog, decimating main streets across America with its big-box efficiency and ruthlessly low prices. It’s 1994, and a slim 30-year-old with thinning hair dreams of leaving his high-paying finance job to sell books on the internet — a move he’s convinced is his ticket to one day dominating the world of e-commerce. Jeff Bezos just has to break the news to his parents. Luckily, he’s already found the perfect name for his new venture. Support us by supporting our sponsors!

One of the key players in the story of The North Face is Hap Klopp, who in 1968, bought the then-burgeoning outdoor sports equipment store. He bought the company for the bargain price of $60,000.Klopp was CEO of The North Face for the next 20 years, and turned the small chain of Bay Area stores into a multi-million dollar business. Today, The North Face is a global brand that can be found in 5,000 locations across 50 countries. We’ll hear from Klopp on what the journey was like to become one of the biggest outdoor apparel brands.Support us by supporting our sponsors!

It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.But soon, the two rivals will find themselves coming together to battle a common foe.Support us by supporting our sponsors!

It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores.But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge.Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech. Support us by supporting our sponsors!

It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created.  Meanwhile, The North Face’s new owner Odyssey International is pushing the limits as it scrambles to become the king of the mountain.But when economic headwinds roll in and bring recession, both companies find themselves battling unforgiving conditions.Support us by supporting our sponsors!