Structure & Flow

Tad Hargrave is the man behind Marketing for Hippies and our guest on the Path to Profit Podcast today. Tad defines hippies as entrepreneurs with a sustainability, holistic health, or permaculture slant to it. Although he tried not to, Tad had a knack for marketing and now can develop oxymoronic niches that capture our attention with interest. […] The post Episode 88: Marketing for Hippies, with Tad Hargrave appeared first on Path to Profit Academy.

I am gonna channel Seth Godin. This episode is about understanding exactly who you’re talking to. When you know who you’re talking to, you know where to find them, you know what to say to them, and all of a sudden, your marketing gets really easy. Essentially, you know who your ideal client is. Last […] The post Episode 87: Are You Trying to Sell Hamburgers to Vegetarians? appeared first on Path to Profit Academy.

As a creative entrepreneur, do you find yourself falling into the popular cult of being busy? Me too, I’m raising my hand here. In some mompreneur and blogger circles where I hang out on social media, being busy has become super trendy and popular. Being busy means that we’re clearly filling our time with something […] The post Episode 86: The Creative Entrepreneur’s 3 Biggest Productivity Challenges appeared first on Path to Profit Academy.

The challenge for creatives is that we do too much, have too many ideas and struggle with bright shiny idea syndrome. Or we think we have to do it all ourselves, that we can’t afford support or that no one can do it as well as we can. Perfectionism and control can kill your productivity. […] The post Episode 85: Leverage: The Creative Entrepreneur’s Best Productivity Hack appeared first on Path to Profit Academy.

In the second episode of our productivity month, we’re bringing you some pretty fun topics, as well as useful and valuable information around productivity. Last week we shared 3 Creative Habits to Increase Your Focus. What we’ve found in working with our own clients, and with ourselves, is that everybody wants to be more productive. […] The post Episode 84: Slow Down to Speed Up: How to Bring More Grace & Ease to Your Business appeared first on Path to Profit Academy.

Welcome to the month of love and productivity, hello February! We’re super excited about this topic since we really still struggle with it as creatives, and as entrepreneurs, and our clients really struggle with it as well. There can be so many distractions around, including a lot of physical clutter which can create open loops […] The post Episode 83: 3 Creative Habits to Increase your Focus appeared first on Path to Profit Academy.

Marketing technologist, Emily Levy, is switching niches in an amazing way to come full circle with her passion in life—social justice coaching and speaking. She’s here to share how her previous experience really helped position her to do just this, and the right timing of it all. About 6 or 7 years ago, a leadership […] The post Episode 82: What to Do When You Switch Niches? with Guest Emily Levy appeared first on Path to Profit Academy.

This month, we talked about promotional calendars for your whole year and planning marketing promotions around what you want to create. An editorial calendar shows us how we’ll carry about the promotions, like a deep dive. You’ll begin to see the distinction between the promotional and editorial calendars as they’re two different animals from the planning […] The post Episode 81: How to Use an Editorial Calendar to Stay On Track appeared first on Path to Profit Academy.

This month’s theme is business planning and in this episode we reinforce the idea of establishing a quarterly cadence – yep, 90-days – in your business to build momentum. In Episode 79 we talked about creating a Promotional Plan for the whole year and now we want to bring your next quarter into focus. Can […] The post Episode 80: Quarterly Cadence: the Fastest Way to Build Momentum in Business appeared first on Path to Profit Academy.

In our second episode of January’s Business Planning theme, we dive deep into why you should plan out a promotional calendar, what it is, and how to set it up. If you missed last week make sure you go back and listen to Episode 78 where we talk about our favorite business planning tools. In many cases, we find that creative entrepreneurs […] The post Episode 79: Create Consistent Income with Your Artful Promotional Plan appeared first on Path to Profit Academy.

In Episode 78 we start our new theme for January: Business Planning! Today we’re talking about our favorite tools that we use to make our business run. We use this technology to carry out our plans and goals. Why do we love these technologies? Multiple reasons. It allows us to: deliver great content, consistently run […] The post Episode 78: A Review of our Favorite Online Business Planning Tools appeared first on Path to Profit Academy.

All this month we’ve been on a goal-setting journey: with blog posts and podcast episodes on rating your performance this year, great reasons to do a year-end business review, goal setting traps to avoid, how to make 2018 your best year ever, and using visualization to achieve your goals. We are wrapping up our goal-setting adventures […] The post Episode 77: 7 Best Goal-Setting Strategies for Creative Entrepreneurs appeared first on Path to Profit Academy.