Ignite Visibility University

In this episode, I am going to teach you how to get more subscribers on YouTube. My channel currently gets hundreds of new subscribers each week and I'm going to show you exactly what I'm doing so you can replicate it for yourself.    Stay focused and follow these tips and before you know it you'll see your channel grow! 

This week: TikTok is riding high, Fleets is going bye-bye, and outreach link building is fine. Listen in to find out what happened this week in digital marketing! 

Throughout this episode, you'll learn different tips to help you rank a brand new page and systematically rank a page higher and higher over time. Ready to learn these tips and check out some examples?   1. Check the Intent of the Search Query   2. Analyze the Top 3 Pages   3. Make sure that the page is fast, is mobile-ready, and passes Core Web Vitals    Use this strategy to get your pages to rank #1!

This week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Tune in to find out what happened this week in digital marketing.

It's no secret that a massive amount of Google's revenue comes in from branded search. Do you know what branded search is? Join Ignite Visibility CEO John Lincoln as he defines branded search, describes absolute top impression share and provides you with all the tips you need to win your branded search.  

Over 50% of ecommerce sales are online and start right on a mobile device. In fact, over 90% of people read an SMS text message within 3 seconds of receiving it!  43% of customers access their emails exclusively on their mobile devices.    The power of mobile is growing, so why not utilize it? In this episode, you will learn why it is essential to integrate SMS text message marketing with your email marketing to create a strategy that boosts reach and conversion rates.    What are you waiting for? Let's get started.  

Ecommerce has grown exponentially over the last year and as a marketer, I expect it to continue to flourish. With that in mind, how will merchants be sure their products and services are distributed online?    Through Google Shopping Feed.    Google Shopping was initially an advertising campaign type available within Google Ads. Now, this PPC platform allows users to search for, compare, and shop for products sold by online retailers. You can think of the Google Shopping feed, specifically, as a type of spreadsheet that describes and organizes your product catalog so that Google can more easily crawl and display your information in search results.  Use this optimization strategy for your Google Shopping feed to boost your ecommerce sales. How does this work? Find out!

This week: new features from Facebook, new tools from YouTube, and a new Creative Studio from Google. Here’s what happened this week in digital marketing: 1. Google Rolls Out New Spam Algorithm - Second Update Coming Next Week 2. Facebook Introduces 4 New Ecommerce Features 3. YouTube Rolls Out New Tools and Resources for Small Business Owners 4. Facebook Enters the Social Audio Space 5. Google Introduces Ads Creative Studio - An Easier Way to Build Out Your Content 6. Shopify Sites Can Finally Edit Their Robots.txt File 7. Google Allowing Non-AMP Listings in Top Stories Carousel 8. Instagram Testing Content Recommendations 9. Facebook is Making It Easier for Group Admins 10. Public Beta Launches for New Search Engine

Looking to increase your customer retention? Follow along with Ignite Visibility CEO John Lincoln as he shares 9 strategies that you can use to approach improving your customer retention.    ​ Pay attention to trends to improve your business and keep your customers coming back!

Benchmarking is your key to measuring your progress in digital marketing over time. Follow along with this video to hear John Lincoln, CEO of Ignite Visibility, guide you through benchmark marketing.    In this episode, we'll dive into the following topics:  1. What is Benchmarking?  2. Different Kinds of Benchmarking  3. Why Benchmarking is Important  4. How to Conduct Benchmarking Through Industry Comparison  5. How to Scale Your Digital Marketing 

This week: the page experience update is here, a new privacy-first search engine is here, and a new Search Console feature is here.  Here’s what happened this week in digital marketing. Leave a comment and let me know what topics (SEO, PPC, Social Media) that you want to see covered next week!

Amazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Sam Blush as she hosts Day 2 of our 2-Day webinar: How to Maximize Your Prime Day Sales!    Sam is joined by the Ignite's Senior Director of Amazon, Jenny Silva as well as Colleen Quattlebaum from eComEngine to cover the following Amazon-specific topics:   1. How to Use Amazon's DSP to Build Your Funnel Pre-Event  2. Capture Non-Buyers Using Amazon's DSP Post-Event  3. Maximize Product Reviews Post-Prime Day  4. Tips From an Expert on Avoiding Account Restrictions  5. 2020 Prime Day Sales Learning  

Amazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Jenny Silva as she hosts Day 1 of our 2-Day webinar: How to Maximize Your Prime Day Sales!    Jenny is joined by the Ignite Amazon team, Sam Blush and Marisa Duffy, as well as Tim Bildstein from Seller Active to cover the following Amazon-specific topics:   1. How to Best Manage Excess Inventory to Avoid LTSFs  2. Understand Your Options with Repricing Pre & Post Event  3. Which Promotions Can Yield the Best Return  4. Easy Advertising Wins for the Event  5. What Kind of Custom Creative Sees the Best Results  6. How to Leverage Amazon Posts for Prime Day   For more on Amazon Prime Day 2021, check out our blog post on our site!

On this episode of Ignite Visibility University, John Lincoln is joined by Paul Shapiro, CEO of The Better Meat Co. They discuss the impacts of our planet's current eating habits on the globe.   The Better Meat Co is a food technology startup that uses the power of fermentation to create alternative protein products that look and taste just like animals but require far less land, water, and no animal cruelty. The Better Meat Co focuses on sustainably feeding the planet with foods that mimic meat but are still high in protein and delicious.    First, they discuss the explosion of interests in plant-based food in comparison to the whole meat market. Next Shapiro tells us about the health benefits of eating plant-based foods in comparison to meat. He breakdowns the various categories of enhanced meat and how they are produced. Finally, Paul shares how his company, The Better Meat Co, created high-quality protein products.     

This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Listen in for this week's digital marketing news!

Negotiations pop up everywhere in our day-to-day life both at home and in the workplace. These discussions aim to reach an agreement and are a great skill to have in your back pocket. In this episode of the Ignite Visibility University Podcast, John Lincoln is joined by Christine McKay, Global Negotiations Strategist.   Christine McKay has been negotiating for almost 30 years. Listen in as she discusses the launch of Venn Negotiation, a company that offers negotiation training, coaching, and services for small to mid-size businesses. First, Christine dives into what a successful negotiation looks like for all parties involved. Next, she shares best practices for negotiation. Finally, she reveals the biggest negotiation mistakes to avoid.    By the end of this episode, you'll understand the importance of negotiation in business and how it relates to marketing!

In this quick episode, John will discuss the basics you need to know about Google Tag Manager. Tune in to learn what this Google tool does and why you need it.  Google Tag Manager is a simple way to add custom code on certain pages of your website. Its main purpose is to help you track data on your website. It also allows you to integrate with various applications that are already a part of Google Tag Manager such as Microsoft Bing Ads, Pinterest, and more.  

This week: Google rolls out an update. And next month: Google will roll out another update. Listen to this episode to learn about the latest digital marketing news! Let's dive into it! 

Google released some new technology, an AI milestone in Google Search! In the past, Google's search engine has not been able to answer complex questions. Enter Google MUM: MultiTask Unified Model, a new AI tool that helps you with complex searches.   In this episode, John Lincoln describes how the new tool works by providing you with a real-life example of something you may search. Learn about the various capabilities of Google MUM such as reading information in various languages, across both text and images! 

This week: AMP is on the way out, the page experience ranking signal is on its way in, and Pinterest is on its way up.  Here’s what happened this week in digital marketing!