Advertising Specialty Institute

“Workwear” is an ever-evolving concept, especially as companies adopt hybrid business models with employees working both at home and in the office. As such, the corporate sector is leaning into the “casual” in “business casual”, seeking to provide their employees with comfortable garments they’ll feel good wearing during their 9-5. Leading supplier Vantage Apparel (asi/93390) noticed this change, directly contributing to their exciting partnership with retail giants GAP and Old Navy, now available for the promo industry. Today we’re joined by Josh Appelbaum, Chief Strategy Officer at Vantage Apparel to get the scoop on why this partnership is so important and how these huge brands can be leveraged to meet client demand for uniforms, event apparel and gifts.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Matt LaWell, managing editor of GCI magazine, about how you can get started with monetizing your podcast, the keys to ensuring you continue to make money, and much more.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with John Morris, executive director of brand, about Club Colors’ social game, some of their fun initiatives, like the Monthly Sales Championship Belt, and the networks with the best ROI. Morris also dishes on the company’s approach to content creation ... and you won’t believe his answer!

Two leaders in Canadian promo joined us on Twitter Spaces for a frank discussion on the state of promo, economic challenges and predictions for the months ahead.

Author Bonnie Artman Fox explains how properly resolved conflict can solve problems and push projects forward.

Did you know that February 9 is National Pizza Day? Or that August 26 is National Dog Day? And what about May 4, Star Wars Day? (“May the Fourth Be with You!”) If you’re not aware of some of these quirky national days, that often become trending topics on social media, you could be missing out! In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll and Elieza Bague discuss the history of the calendar, how you can use it for your business, and some of the important dates you should be mindful of for future promotions.

Europe-based promo firms are making a strong push toward greater sustainability in product materials and operations. What can North America learn? A sales leader at Netherlands-based supplier Clipper shares insights.

Sales strategist and leadership expert Meridith Elliott Powell discusses the importance of reframing the sales conversation around value rather than dollar signs.

Imagine what the impact on your distributorship would be if you could say “yes” to every decorated apparel project that comes your way. Well, you don’t have to imagine anymore. Today we’re joined by Josh Ellsworth, Executive Vice President of Sales & Marketing at STAHLS’. We’ll discuss how to take an analytical view of your current sales to find ways to drive improvement across the sales funnel, thanks to new and innovative decoration technology.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Lauren Piller, vice president at Eco Marketing Solutions (asi/185798), about the importance of offering eco-friendly products, what’s hot in the sustainability market, and the role social media plays in it all.

Why do people keep promos for 10, 20, even 30 years? The ASI Media editors explain using their own beloved possessions.

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with Savannah Dmytriw, senior account executive at Team SCG, about the power of unboxing videos, how you can use them for your business, and much more.

The Top 40 distributor’s profile in promo has been on the rise. CEO Andy Shape discusses becoming a publicly traded company, acquisitions, the future of the industry and more.

Mitch Silver, of Printable Promotions, and ASI's Vinnie Driscoll discuss why QR codes are seeing a resurgence and how you can use them for your business.

The Top 40 supplier launched ProudPath this week, which it is hoping will be a comprehensive, turnkey platform that will help promo distributors communicate their environmental and social efforts with confidence.

If you follow the social media accounts of Top 40 distributor Geiger, chances are you’ve seen their solar-powered tower lit up for things like holidays, sporting events, and even to raise awareness and support. In this Social Angle discussion, ASI Media’s Vinnie Driscoll chats with Chris McKee, SVP and Chief Revenue Officer at Geiger, about the tower’s history, it’s impact on their social media, and much more!

Kate Foley joined Top 40 firm S&S Activewear a little over a year and a half ago, but she’s already making a name for herself in the promo industry as an ace CSR.

ASI Media’s Vinnie Driscoll discusses the importance of social media copyrighting with wordsmith Kristine Shreve.

Peter McCutcheon is the highest-performing sales rep in Harper + Scott’s history, increasing his sales by more than 250% and hitting an impressive eight figures between 2020 and 2021.

In this spirited Social Angle podcast, first streamed live on Facebook, ASI’s social media team of Vinnie Driscoll and Elieza Bague discuss the pros and cons of Stories, how to create them and why a business should start using them.