Sinopsis
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Episodios
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The Social Angle, Episode 138: Cooking Up Self-Promos with Seth from Sonic
26/07/2023 Duración: 39minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Seth Weiner, president of Sonic Promos (asi/329865), about his “Grill’a Marketing” self-promotion campaign, where he pairs summer grilling tips with the proper use of promo. What effect has it had on his business? And what is #Promobesity? Find out more in this live discussion!
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Promo Insiders: The Story Behind BDA’s European Expansion – and What Lies Ahead
14/07/2023 Duración: 21minCEO Jay Deutsch, a member of Counselor’s Power 50, discusses the recent acquisition of Germany-based ipm | gruppe and how BDA is looking to aggressively grow sales across the pond.
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The Social Angle, Episode 137: Introducing Threads, the Newest Social Media Platform
11/07/2023 Duración: 35minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with digital marketer and Twitter expert Madalyn Sklar about the newest social network on the block: Threads. Is the hype real and should you be on it? Don't miss this discussion!
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The Social Angle, Episode 136: Surviving Canada's Forest Fires: One Distributor's Story
10/07/2023 Duración: 20minIn this live Social Angle podcast, scheduled for Wednesday, ASI Media’s Vinnie Driscoll chats with Samantha Fullerton, of BAMKO, about how she’s been able to balance her life and work with the constant threat of evacuations due to the fires in Alberta.
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Promo Insiders: Finding & Retaining Sales Talent
07/07/2023 Duración: 11minBusiness strategist and sales coach Michelle Parisi shares her expert tips for effective hiring and managing of a high-performing team.
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The Social Angle, Episode 135: The Future of Social Media in the Promo Industry
29/06/2023 Duración: 01h12minIn this live Social Angle discussion, ASI Media’s Vinnie Driscoll is joined by a panel of promo pros for an in-depth, roundtable discussion about the future of social media in the promo industry. Will its importance grow? What networks should you be mindful of? And what role will artificial intelligence have? Don’t miss this important discussion.
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Promo Insiders: Harness the Power of Print, Promo & Marketing Collabs
27/06/2023 Duración: 22minJoe Favre of Vanguard Promotions explains how combining services can lead to powerful client engagement.
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Promo Insiders: When Style & Sustainability Go Hand in Hand
20/06/2023 Duración: 22minFashion industry veteran Pam Seidman created reusable bag brand BYBBA, creating high-end products made from 100% recycled ocean plastic.
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The Social Angle, Episode 134: That’s a Rap! When Promo & AI Intersect
20/06/2023 Duración: 21minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Stacie Harshbarger Gass, marketing and operations manager at Printable (asi/299458), about how a clever idea – asking ChatGPT to write a song about screen-printing a T-shirt – led to a professionally produced, viral rap video performed by puppets. No, we’re not kidding! Don't miss this discussion with Stacie!
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Private Labeling Made Easy
16/06/2023 Duración: 12minAre you taking advantage of private labeling yet? If not, it’s time to get started! Not only is this a highly requested service for your clients, it’s also a savvy way to spread brand awareness for your business too. To learn how to get started with this in-demand offering, today we’re joined by Rachel Corey, Promotional Program Manager at STAHLS’ DFC. We’ll discuss popular private labeling products, branding locations and sales opportunities for this unique service.
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Promo Insiders: Create a Killer Pitch With Precious Williams
15/06/2023 Duración: 21minPrecious Williams, a 13-time national elevator pitch champion, trainer, TEDx speaker and bestselling author, will be sharing her knowledge at the upcoming ASI Chicago show in July.
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Promo Insiders: Welcome Summer
09/06/2023 Duración: 30minExecutive Editors Theresa Hegel and Sara Lavenduski talk warm-weather branded merchandise sales and try some fun and wacky treats – like shrimp-flavored chips and iced tea fruit snacks.
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Promo Insiders: Gemline’s Frank Carpenito Talks Sustainability Goal-Setting & Avoiding Greenwashing
31/05/2023 Duración: 25minIn this episode of Promo Insiders, the president and CEO of the Top 40 supplier discusses his company’s most recent CSR report and its plans for the future.
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The Social Angle, Episode 133: How to Use Social Media to Target the Automotive Industry
31/05/2023 Duración: 34minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Christine Fischer, of American Solutions for Business, about how she uses fun and engaging social media content to target the automotive industry. Don't miss this discussion with Christine!
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Promo Insiders: Discussing Recent Developments at Brand Blvd
24/05/2023 Duración: 13minThe distributorship in Ontario recently announced the appointment of a new CEO. What does this mean for the company?
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Talking Creativity and Favorite Campaigns With the Up-and-Comer Distributor of the Year
24/05/2023 Duración: 05minSince late 2021, Tommy Gomez has increased his sales at Brilliant (asi/146116) by an impressive 1,600% due to his dedication to customized solutions and an unparalleled client experience.
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Promo Insiders: A Conversation With the 2023 Supplier Salesperson of the Year
24/05/2023 Duración: 12minClaire Ashford, southwest regional sales manager for Top 40 supplier Tekweld (asi/90807), talks about her sales philosophy and what she loves about the promotional products industry.
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Promo Insiders: Catching Up With the 2023 Distributor Salespeople of the Year
23/05/2023 Duración: 21minLorin Carlino Ogawa and Marissa Carlino, swag specialists at Creative Solutions (asi/170769), talk about the early days of the company their mother founded and their advice for fellow family-owned businesses.
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The Social Angle, Episode 132: How To Use Social Media Effectively for Your Business
19/05/2023 Duración: 45minIn the latest Social Angle podcast, originally recorded from a Twitter Space, ASI's Vinnie Driscoll and Marketing Strategist Suzy Huber discuss how to use social media effectively for your business, including client acquisition.
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Promo Insiders: Breaking Down Distributors’ Q1 Performance & the Outlook for 2023
17/05/2023 Duración: 24minASI’s news director and senior research executive discuss the key stories and trends behind the industry’s first quarter sales, while offering insights into where things are going in the months ahead.