Home Care Marketing Show With Valerie V

Caregiver Recruiting Training Session 1, October 2021https://www.asnmarketingplan.com/caregiver-recruiting-training-session-1-of-4/

EP 143 SCI Netcast: Brian Chelminiak- CAAVO and Aufderworld

EP 144 SCI Netcast: Linda Fodrini-Johnson Consulting/Counseling

EP 138 SCI Netcast: Lynessa Stone, Advanced Health Care

EP 139 SCI Netcast: Pamela Baird, HCareEXEC

https://www.asnmarketingplan.com/home-care-website-rank-1st-page-google/Have you ever wondered WHY your home care website does NOT rank on the first page of Google? Mystery solved! Watch this video!Hey guys, it’s Valerie. I want to show you an example of what it looks like when your home care website is killing it in a local area, or a big area. Okay. The first thing I want you to know is that I am not a big fan of optimizing a website for an entire state. Unless you actually serve the entire state and have multiple locations across that state, there’s no reason to do this.However, in some cases, like this client we’re about to talk about, it makes it worth your while if you are one of the largest providers in the state, even though you don’t service the whole state. And it’s hard to explain, but this was important to them. And we just redid their website. And we did it in an amazing, large, complicated SEO way, so that they not only dominate their entire state, but they dominate their local areas, many of th

https://www.asnmarketingplan.com/home-care-marketing-how-to-write-a-blog-post-that-google-will-love/

EP 135: SCI NETCAST- THIS IS WHAT YOUR HOME CARE WEBSITE LOOKS LIKE ON SCHEMA ;)https://www.asnmarketingplan.com/this-is-what-your-home-care-website-looks-like-on-schema/What Does Schema Look Like on Your Home Care Website?Hey, everybody. I wanted to give you a chance to see something that nobody else is ever probably going to show you about your website, but I’m going to show you today, and this has to do with how Google sees your home care website. Google doesn’t see all the pretty stuff on the front that we always look at. They see this. This is what Google… Google is just a computer, right? And Google is a relational database. So all of this gobbledygook right here is what Google sees, and if this gobbledygook is wrong or if there’s not enough information there, then Google’s like, “Whatevs,” but if there’s a lot of information and everything is connected on the inside of your website and everything is coded correctly, this is what Google sees. So I want to show you a couple of things. This is called sche

https://www.asnmarketingplan.com/sci-netcast-sam-lowy-reverse-mortgages-seniors/This is Valerie VanBooven with The Senior Care Industry Netcast, where leaders with three or more years of experience in the senior care market share their advice. So let’s get started. In a few sentences, tell us who you are and what you do.Sam Lowy: SamLowy.com Reverse MortgagesThank you, Valerie. Thank you for inviting me here. My name is Sam Lowy. I’ve been helping seniors for 18 years now and specialize in reverse mortgages. I’ve started in the industry years ago, helping them plan for long-term care and realized that a lot of people just don’t have enough funds to buy long-term care insurance, some of them are not healthy enough to get long-term care insurance and the reverse mortgage has changed in a lot of ways, which is why I now educate people about it.

https://www.asnmarketingplan.com/more-home-care-leads-home-care-website/Hey there, this is Valerie. We’re going to talk about how to get more leads from your home care or senior care website. How to get more leads from your home care website or your senior care website. Depending on what business you’re in in the senior care market, this applies to everybody. The first thing I want to show you about your home care website is how it looks on different devices. And some of you may have never seen this before but I will tell you that if you go to emi.responsivedesign.is and you put your website address in, you’ll be able to see what your website looks like on different devices. And so one of the ones that I want you to pay particular attention to is the mobile version. And I know this is kind of far away. Let’s see if I can take a screenshot and make it a little bigger but the phone number on this website is not only the first thing that you see, let’s see if I can make this big. Big so you can see. Big.

https://www.asnmarketingplan.com/home-care-seo-home-care-leads/Hey guys, it’s Valerie. I want to show you another example of what excellent website design and excellent SEO, and I don’t mean your momma’s SEO, I mean, today’s SEO will do for a website. Now, this is a little project I’ve been working on that is just kind of on the side. I picked one of the most competitive places in the United States, Miami Dade County, Broward County, Palm Beach County, and I put up a website. I put up a website that’s brand new. It’s never been seen before. It’s never been indexed. The website domain name has no history. I just made it up. I put it up on the internet and I put up pages and I put up some information on it.

https://www.asnmarketingplan.com/home-care-marketing-more-home-care-referrals/Hey there. This is Valerie. I am really great at assuming everybody already knows how to do this, but it was brought to my attention that not everybody does. So I’m going to talk today about how to get yourself organized to visit referral partners in your local area. I’m talking to those of you who own home care businesses, home healthcare businesses, assisted living facilities, care homes. I’m talking to elder law attorneys, long-term care insurance agents. I’m talking to everybody in the senior service business. Any one of you could take yourself or a sales person and do this method in order to reach out to people in your local area. This isn’t new or novel. This is just your basic step-by-step way to get yourself organized and hold yourself accountable for reaching out to people in your local area and forming relationships with them and maybe getting some business from them.

https://www.asnmarketingplan.com/ep-127-sci-netcast-with-andrea-nelson-leadership-a-la-brene-browns-dare-to-lead/Hi, my name is Andrea Nelson, and I am an HR professional by sort of trade. I have created my own business called AND Consulting Group, and our mission is to create more courageous cultures, teams, and leaders. So, I work with leaders of organizations to help them with their personal courage and their leadership courage, and to help their organizations flourish.

EP 132 SCI Netcast: Home Care Marketing with Google My Business! (IMPORTANT!!)https://www.asnmarketingplan.com/ep-132-sci-netcast-home-care-marketing-with-google-my-business-important/Join our Home Care Marketing Online Facebook Group to See All of the Latest Videos: https://www.facebook.com/groups/homecaremarketingonlineValerie VanBooven RN BSN:Hey, everybody. It’s Valerie. Hopefully you can hear me. I’m going to check my phone and make sure that you can hear me. Just give me one second here. We’re going to go to Facebook. We’re going to go to the public group and make sure you can see me on the screen. Okay, so let’s see if we can hear me. Stay one second here. We’re going to go to Facebook. Yay! We’re going to talk about Google My Business today. Let’s go to my computer. The first thing we’re going to look at is Google My Business checklist.Valerie VanBooven RN BSN:Let’s see if we can make this any bigger for you. Now I got to turn this down, because otherwise I’m going to drive myself crazy. Pardon me. Go

EP 130: SCI Netcast- Home Care Marketing with Facebook- Better Engagement and Results!https://www.asnmarketingplan.com/ep-130-sci-netcast-home-care-marketing-with-facebook-better-engagement-and-results/Join our Home Care Marketing Online Facebook Group to See All of the Latest Videos: https://www.facebook.com/groups/homecaremarketingonlineValerie VanBooven RN BSN:Hi, everybody. I think we’re back. I’m going to go back into the group and we should be live again. Hello? Okay, we’re live. Let’s see if I can hear me. Can I hear me? Can I hear me? Got to make sure we can hear each other here. Okay, we’re live. Yes. Let’s see if I can… Yes, we can hear me.Valerie VanBooven RN BSN:Okay, let’s talk about fantastic Facebook posting and what is going to get you more traffic and more views and more of everything. The first thing I’m going to tell you is that for our clients, we do very specific things. We’re going to go to one of those clients we just started with and I’m going to show you what we do. Now, this is a bra

EP 128: SCI Netcast with Ken Accardi from Ankotahttps://www.asnmarketingplan.com/ep-128-sci-netcast-with-ken-accardi-from-ankota/So my name is Ken Accardi. I run a software company called Ankota, and we make software for basically running non-medical home care agencies. Also, I am a college professor and I teach the next generation of the best and brightest how to do great things with computers and that’s that’s me in a nutshell.

Ep 129: SCI Netcast- Home Health Care and Financial Issues/Accounting with Kevin Linharthttps://www.asnmarketingplan.com/netcast-home-health-care-financial-issues-accounting-with-kevin-linhart/My name is Kevin Linhart. I’m a certified public accountant and a certified tax coach, and I’m the owner of KL Accounting Solutions. My firm specializes in assisting senior care businesses, and we take a very different and unique approach from your traditional accounting firms. We take a more focus on actually building a relationship with the clients and taking active interest in their business where traditional accounting firms you might only hear from them around tax time. We meet with our clients monthly and sometimes even more often than that. We learn about their business and their personal goals, their families, their hobbies, and that really allows me to understand their needs. And we focus primarily on advisory level services, such as cashflow projections and tracking, budgeting, forecasting, key performance ind

EP 131: SCI Netcast- Home Care Marketing with TikTok? What?https://www.asnmarketingplan.com/ep-131-sci-netcast-home-care-marketing-with-tiktok-what/Join our Home Care Marketing Online Facebook Group to See All of the Latest Videos: https://www.facebook.com/groups/homecaremarketingonlineValerie VanBooven RN BSN:Hey everybody. This is Valerie and we are live on our Facebook page and in our group here at Home Care Marketing Online. And today, our class is about TikTok, which a lot of you are probably thinking to yourself, “No way, lady. I am not getting involved.” I thought the same thing, and in fact, I’m not a Snapchatter. I am barely an Instagram person. Ugh. I’m not a big fan of Instagram. I don’t know, it’s just a lot of work. But, I am fascinated with TikTok. And what I’ve learned is that not only are there a lot of age-appropriate things for all of us who do not care about TikTok stitches or dances or talking about our personal lives, there are so many not only funny things for, I’m 50 years old to give y

EP 126: Senior Care Industry Netcast: Lucille Faciane, ANX Hospicehttps://www.asnmarketingplan.com/senior-care-industry-netcast-lucille-faciane-anx-hospice/Hi. Thank you, Valerie. Thank you for the invite. My name is Lucille Faciane. I’m currently the administrator at ANX Hospice Care. We provide hospice services in the San Francisco, San Mateo, Santa Clara, and East Bay Area. I have worked for both non-for-profit hospital and for-profit hospice agency before I joined ANX Hospice. I’ve been a nurse for about 34 years, so lots of experience. Thank you.

EP 125 Senior Care Industry Netcast with Bobbi Carducci - Carducci Caregiver Consultinghttps://www.asnmarketingplan.com/senior-care-industry-netcast-bobbi-carducci/Hi, I am Bobby Carducci. I'm a certified caregiving consultant and educator. I lead a caregiver support group. I'm the co-host of the podcast Rodger That, guiding you through the heavy haze of dementia. But the most important thing I do is educate caregivers on how to respond to dementia behaviors.