Marketing Speak | Take Your Marketing To The Next Level

Creating a positive impact around the world starts with the right message. With all the competition out there saying and offering similar things, how does one stand out? With excellent and compelling copywriting. Today’s guest believes that when great service is backed by strategic content marketing, anything is possible. Chelsea Baldwin is the founder of BusinessBitch.com, where she helps people cut the crap and reach their next level of success ASAP. Don't miss out on this Marketing Speak episode for a no-nonsense conversation on how to captivate your audience with stellar writing skills. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/263.

According to Marketing Speak guest, Neal Schaffer, we are in the midst of an unprecedented digital transformation, and tapping into influencer marketing is vital for any brand in today's climate. Neal is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. He is also the author of The Age of Influence, reinventing how companies look at digital influence and influencer marketing. If you want to leave a long-lasting legacy amongst your peers and followers, this conversation is a must-listen. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/262.

Your Brand SERP is vital to your business. It's the first thing your prospect sees when they search for you. When you google your business, do you like the first thing you see? Is your website even on the first page of Google? In today's Marketing Speak, Jason Barnard joins me to talk about everything brand SERPs- from analyzing and optimizing them to making more businesses aware of what's in it for them. Jason is an author, speaker, and consultant on all things digital marketing, and he specializes in brand SERPs and knowledge panels. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/261.

In this episode with Mike Rhodes, we’re going to geek out about AI, machine learning, and Google AdWords. If you own a website and want to leverage its advantages, this episode is a must-listen. Mike is the CEO & Founder of WebSavvy and AgencySavvy and co-author of the world's best-selling book on Adwords 'The Ultimate Guide to Google Adwords'. He's in his 16th year of building and running Google Ad campaigns for businesses and brands all over the world at WebSavvy. For an episode that’s full of actionable tips for business and digital marketing, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/260  

We all know that Google is the #1 search engine and it’s followed closely by another site it owns, YouTube. But do you know the third largest search engine? It’s none other than Amazon. What sets Amazon apart from the first two is really special. It’s the only website where every person who comes in wants to buy something or is ready to shop. My guest, Dylan Frost, is one of the most well-known thought leaders in the Amazon retail space. Clients he's served have generated over half a billion dollars in revenue on Amazon using his strategies and tactics. If you want to learn about using Amazon as your next business venture, don’t miss out. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/259

I heard a quote at Abundance 360 that there will be two kinds of businesses that will exist at the end of this decade: businesses that use A.I. at their core, and businesses that are out of business. Today’s Marketing Speak guest, John Wall, has a world of expertise to impart in that domain. He is a partner at Trust Insights, a marketing data science firm, and co-host of the Marketing Over Coffee podcast. For a chock-full of knowledge about tech stack audits, machine learning, data science, and all things A.I. for marketing, learn more when you tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/258

Success is a combination of being happy and content in business, family, and life. In today’s episode, I’m joined by two esteemed gentlemen, Kevin Harrington and Mark Timm, who share the same values and outlook. Kevin Harrington is one of the original sharks on the Emmy-winning TV show, Shark Tank. He’s been an entrepreneur for over 40 years who’s dubbed as the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA), and Co-Founding board member of the Entrepreneurs’ Organization (EO). On the other hand, Mark Timm is a serial entrepreneur and exponential-thinking practitioner for over two decades. He has started more than a dozen companies, several of which have expanded and been sold, and has consequently participated in several equity events. He is currently President of IntegriMedical LLC. If you ever need to hear any business and life advice, then definitely don’t miss out on this episode. So many snippets of wisdom from these two men in just one hour.

Email marketing is one of the most popular strategies in the digital world today. Why wouldn’t it be? Our emails are every marketer’s gateway to creating a connection. And the fact that most of us are always on our phones? It’s a marketer’s dream. However, one thing that will still be working for some time is direct mail. Yes. Mail that physically goes to the mailbox. According to Brian Kurtz, there are so many sales opportunities in direct mail. In this episode, we dive deeper into this strategy and go back in time, because honestly, who doesn’t love getting a well-thought-out physical gift in the mail? Tune in for some profitable marketing tips, advice, and more. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/256

Today's Marketing Speak guest, Julie Mason, is a LinkedIn Sales Strategist. She's also the founder and creator of Linked Sales Formula - one of the most comprehensive and supportive LinkedIn training programs for businesses in the world today. LinkedIn is the largest business-oriented social media platform. It's the social media of professionals. If you're a professional and you're not on LinkedIn, you are missing out on a lot of opportunities. Now, if you want to understand the nuances of LinkedIn and turn your connections into paying clients, tune in. This isn't just a one-hour podcast, it's a mini masterclass. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/255

People do podcasts for a lot of reasons. Some podcast to talk about shared interests, others do it to share their opinions. Some to educate their audience, and others to get clients. I’ve been podcasting for several years and I think I’ve done everything I’ve mentioned and a bit more. Podcasting is a passion and an expensive one if I do say so myself. In this episode, my guest, Steve Gordon, and I talk about how we can turn podcasting into a profitable business- the type that closes high-ticket clients. Steve is a 2-time entrepreneur and bestselling author. He’s also the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/254

Whether you’ve read Napoleon Hill’s “Think and Grow Rich,” or not, you’re in for a treat. That book changed my life and that goes the same for my guest, John Shin.  He is not only a wildly successful entrepreneur but also a motivational speaker, philanthropist, movie producer, and author of the brand-new book How Rich Asians Think. In this episode, we talk about the habits one must master so they can achieve great wealth in life. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/253

Average sucks! Whether you’re someone who’s already working on the life you want or someone who’s just starting out, if you feel like you’re destined for great things, this episode with Michael Bernoff is for you. Michael is a powerful, seasoned speaker with the ability to tap into virtually anyone’s motivation strategy. He helps in unlocking the mysteries of building charisma, influence, persuasion, and connection with others. Tune in for a motivational session as we talk about what you should do to get what you want. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/252

Becoming a millionaire may seem like an unreachable star, but if you choose to persevere, nothing is impossible. On this episode of Marketing Speak interview, I welcome  Jaime Masters. Jaime is the host of the Eventual Millionaire Podcast and has interviewed over 400 self-made millionaires, myself included. This has led her to discover what makes millionaires different from the rest. If you’re curious to know the secrets of wealthy entrepreneurs, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/251

Modern times have truly changed how we do business. What was once hierarchical has become more collaborative because of the increasing access to the Internet. Newer generations practically made crowdsourcing a thing. This has brought an increase in businesses and work for people all over the world. In this episode, Don Tapscott joins me to talk about the impact of some of the biggest technological innovations. Don is Executive Chairman of the Blockchain Research Institute, and the author of 16 books, including Blockchain Revolution and Wikinomics. If you’re curious to know more about what the future looks like for your chosen career, tune in for some valuable insights. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/250

These days, it’s all about how you can future-proof yourself and your career. My guest, Carter Cast, helps people avoid self-sabotaging behavior that can derail their careers or get them laid off. Carter is someone who has reinvented himself several times. His book, The Right and Wrong Stuff: How Brilliant Careers Are Made and Unmade, details his journey from being a manager at PepsiCo to the CEO of Walmart.com and later a venture capitalist and professor. Tune in to get the formula for avoiding career disasters, becoming more agile, and learning to control risky behaviors. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/249

Lacy Boggs is the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. In today's episode, we talk about taking the long view, or as Lacy puts it, the 30,000-foot view. Which is to say, you can't be everywhere, and you certainly don't want to seem all over the place. It's much more effective to be intentional with what you are doing and where you are showing up. This is a great episode for anyone who cares about persuasion, conversion, and quality vs. quantity. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/248

My guest today, Dwight Holcomb is someone who is truly a pioneer in video marketing. In this episode, we talk about Dwight’s evolution from CMO of an enterprise software company where everyone was stuck in old processes. Dwight takes us on a ride, detailing the lean methodology in the marketing egosphere that he spearheaded while he was there. He covers how he truly turned things around and achieved unprecedented results. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/247

Running a business and not knowing what marketing is may seem like a longshot for success. If sales is what you’re looking for, you have to build the strategies. Like, finding out the psychology of your customers. My guest today, Jonathan Pantalis, is an entrepreneur and founder of Phi Kind Chocolates. Jonathan has had more than his fair share of hard knocks, including fraud, fire, and health challenges. But all of these potential roadblocks somehow were tipping points that fueled him to do something big. He’s here to share his most significant lessons that led his business to success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/246

While most entrepreneurs and busy professionals are glued to their email and phone, Tim Ferriss mastered the art of delegating. Tim has been listed as one of Fast Company's "Most Innovative Business People" and one of Fortune's "40 under 40." He is an early-stage technology investor/advisor, and the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek. The Observer and other media have called Tim "the Oprah of audio" due to the influence of The Tim Ferriss Show podcast, which is the first business/interview podcast to exceed 100 million downloads. It has now exceeded 500 million downloads. This episode is a classic but still gold. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/245

I love talking to people who've been in the online marketing scene since it started. I started my first internet business in 1995 when Google was still a baby. My guest, Alex Mandossian, started in 1993. Best-selling author Harvey Mackay acknowledges Alex as the Warren Buffett of digital marketing because of his ability to make money for his students and joint venture partners. If you’re in the mood to learn about marketing from someone who’s been there since the beginning, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/244