Marketing Speak | Take Your Marketing To The Next Level

There is so much noise in your inbox, a lot of it feels impersonal. Sometimes, you just don’t have any interest in even opening it up. My guest today, Matt Barnett, decided to change all that when he created Bonjoro. It’s a mobile app looking to renew the way businesses tackle engagement by allowing them to send quick, personal video messages directly to customers. In this episode, Matt and I discuss pivoting from that original concept, collaborating with investors, managing investor expectations, and managing remote teams. If your interest in delighting customers and creating an amazing brand has piqued, you’re not going to want to miss this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/243

Online teaching is becoming more lucrative now and part of the new normal. If you want to learn more about this topic, you're in the right place. I invited Billy Bross because he's someone who has gone through the process and has been quite successful. Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. Learn the secrets of course creation today on Marketing Speak. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/242

It's tempting to make excuses when things get tough. Sometimes you might even think about giving up. Then you meet someone who has achieved greatness despite incredible odds, and all your little excuses seem pale by comparison. Sadly, my guest is no longer with us, but this interview is one of my most memorable Get Yourself Optimized episodes. Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and made him extremely fragile, causing him to fracture bones over 200 times by the age of 18. Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. I am one of the people he's greatly inspired, and his message speaks louder today more than ever. Tune in for some inspiration. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/241

It's an interesting time to be in marketing. We see businesses left and right shift how they communicate, and part of this may be a good thing. To better understand what we are facing and how this might affect the future, we look to marketing leaders who have the guidance to help us through the uncertainty. My guest today, Scott Oldford is the mentor and investor behind entrepreneurs and influencers who are positively impacting the world. He's been an entrepreneur for 21 years, and he's only 28. His first business venture was selling eggs out of his parents' backyard. Tune in for a wonderful discussion. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/240

When it comes to video marketing, there are best practices on how to shoot, edit, and how to create videos in an online course format. But what about monetizing it? My guest, Ken Okazaki, is dubbed as "The Video Marketing Guy." Ken's mission is to help entrepreneurs find their ideal customers on social media. From getting people to stop scrolling to actually paying you money, Ken shares his simple, yet effective, approach. You'll hear all about it when you tune in to today's Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/239

An outstanding content marketing strategy must be something that works hand in hand with SEO. In this episode, Co-Founder and CMO of Orbit Media Andy Crestodina joins me to talk about the psychology of brand marketing, and the economy of reusing content across different platforms from podcasts to checklists to blogs. I saw Andy speak at Content Marketing World, and he just killed it--I knew I had to have him on the show. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/238

Business owners are being gravely challenged by these uncertain times. This pandemic has brought up a forced shift. We realize once this is all over, we are all going to have a "new normal." What does this mean for businesses? Is it even possible to thrive through this type of adversity? Luckily, I am joined by one of the brightest minds in my network. Today's Marketing Speak guest is Joe Polish. Joe is the founder of Genius Network, one of the highest level groups in the world for Entrepreneurs. I am proud to be a part of this group of like-minded individuals. Joe is also an author, podcaster, and philanthropist. His entire bio is a force to be reckoned with, and if you're interested in business and self-development, don't miss out on this episode! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/237

Cutting through all the noise to make yourself memorable in the marketing and business world can be a challenge. How can you claim "center stage" and stand out enough for people to remember you? According to my guest, Carmen Simon, you can do it through neuroscience. Carmen is a cognitive scientist and the author of, “Impossible to Ignore.” If you want to learn how to create a memorable presentation design, great verbal delivery, and increase audience engagement, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/236

Machine learning cannot be ignored. It's getting increasingly relevant in the business world today. In simpler terms, if you don't want to become obsolete anytime soon, you’ll want to get familiar with AI. My guest, Ali Najafian was ahead of the game. He started learning and implementing AI and e-commerce strategies even before it was trending. Ali is the CEO and founder of Alfred Intelligent. He’s not just a true innovator, he’s also a client. In this episode, we talk about his early beginnings and how to use AI and other innovative tech to enhance your marketing. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/235

Using blockchain for your business might sound risky, but doing your research and knowing what fits your organization best might lead you to become future-ready. My guest, Daniel Liebeskind, has a story of how blockchain decentralized their business operations. He also shares how SEO made a very significant impact on their website, Everipedia. Daniel Liebeskind is the Chief Product Officer at Everipedia, a Wiki Encyclopedia for everything that powers humanity's understanding of the world around them. Tune in as we talk about the benefits of using blockchain and SEO in building your business/organization. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/234

A strategic mindset can achieve explosive growth. Melissa Monte joins me for today’s Marketing Speak to share her fascinating success story. Melissa is the host of the hugely popular Mind Love podcast. Forbes named her show the #1 Podcast for your Life and Career. Now she’s spilling her secrets. Melissa and I talk about how to get your foot in the door, start a life-changing business, and pave the way for success. Disclaimer: it’s not all rainbows and butterflies. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/233

There is science when it comes to succeeding with people. If you don't find yourself charismatic, my guest, Vanessa Van Edwards, claims that they aren't born, they're made. So if you're nervous about your next networking event, or next marketing pitch, or simply just saying hi to a stranger you'd like to be friends with, this episode can help you a lot. Vanessa is the Lead Investigator at the Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages, and more than 20 million people watch her on YouTube. Tune in! The show notes, including the transcript and checklist to this episode, are at marketing speak.com/232

Starting your own business is a huge leap of faith. There is so much at risk. But if you make that jump, work hard for it, and succeed, everything ends up worth the effort. My guest, also a client of mine for three years, Chris Parker, did the same and today, his website has six million visitors a month. Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website that not only tells you what your IP address is, but also shares great information about how to keep your data safe on the internet. Tune in as we talk about the highs and lows of building and growing your own website and business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/231.

From text to image to video, social media marketing is an ever-evolving arena. I’m here to discuss this topic with the founder of Social Media Examiner, Michael Stelzner. In this episode, we talk about the Facebook apocalypse, the unreality of reality shows, and the ever-changing algorithms of social media platforms. We cover the growth of video consumption and the transformation over the past five years in marketing from text to images to video. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/230.

This Marketing Speak episode is all about investing in domains as a profitable business. My guest, Jaryd Krause, used to be a plumber working 60+ hours per week and hated it. Fast forward to today, he now owns multiple online businesses and many of his clients earn tens of thousands of dollars per month from the business they bought working with him. Tune in as we take a deep-dive into this type of venture and teach you how you can start your very own business too. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/229.

Technology is progressing so rapidly it seems like several innovations can be challenging to keep up with. However, it’s our duty as business professionals to ensure the livelihoods of our society aren't usurped by automation. My guest, Gabriel Rene, Executive Director of VERSES, explains the challenges and opportunities presented by Web 3.0 in this episode of Marketing Speak. VERSES is a non-profit foundation that is leading the development of open standards for AR, VR, mixed reality, AI, IoT, blockchain and more for the Spatial Web. Tune in for a really fascinating conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/228.

Welcome to episode #227. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/227. While there are many business and marketing books, you’d agree not every book’s advice is effective once implemented. My guest, Allan Dib and I can definitely attest to that. He’s a serial entrepreneur who’s had his fair share of ups and downs. He has read so many books and attended so many seminars, he can confidently say he knows what works and what doesn’t. And then he wrote the book, The 1-Page Marketing Plan. Many entrepreneurs and marketers recommend this book and I can totally see why. Tune in to this Marketing Speak episode to find out more.

When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals.  Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages celebrity star power and turns those into branding and licensing deals. You're in store for a fascinating conversation about the world of celebrity branding. And if you personally loathe the limelight, don't worry, you don't have to be the celebrity. You just partner with one.  As Bernt says, "celebrities give you eyeballs and trust." That could be millions in intellectual property value and licensing potential for you. Bernt shares how his start at the Donna Karan fashion brand led him to partnering with Tommy Hilfiger and a

Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It's easy in our fast moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates. We ultimately want our business to connect with something universal. After all, that's the best way to convert new customers and clients as my guest Rich Schefren so eloquently reminds us, you have more prospects than you have customers. You don't get a reputation like "The Guru of Gurus" without having some pretty deep insight. I'm super grateful Rich shares some of his great depth of knowledge and thought with us. I first got to know of Rich many years ago from one of his YouTube videos, where he explained his unique speed reading style. In this episode, he explains how he figuratively and sometimes literally break

If you've been listening for any length of time, you know I love geeking out on SEO, especially when it's a world-class technical SEO such as today's guest, Bastian Grimm. Bastian is CEO and Co-founder of Germany based agency, Peak Ace. We are about to go to a deep dive into technical SEO and get Bastian's take on such topics such as crawl budget, international SEO, and creating SEO dashboards using Google Data Studio. We compare notes on the present state of SEO and where things are heading and share shop talk about our favorite tools and techniques. Bastian's perspective on the nitty-gritty of SEO is refreshing. This episode is not to be missed.