Marketing Speak | Take Your Marketing To The Next Level

SEO can change the future of your business. Do you want to take your business to the next level? In today's Marketing Speak episode, Gert Mellak and I discuss how to keep up and stay ahead of Google and your competition using the latest software, content strategies and future-proof SEO tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/379.

Hiring the right person for your SEO job can save you money and time. Check out my talk at BrightonSEO Conference as I share my 7-step process for hiring a great SEO expert for your business! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/378.

Money does not come from book sales! It comes from the clients you gain because of your book. Today, Suzanne Doyle-Ingram shares tips and tricks on how to leverage your book to create or grow your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/377.

I am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/376.

A lot of marketers say content is always king. But how can you make your content king? The answer: Know how to utilize SEO and create the right strategy! Today's guest is Lukasz Zelezny, a keynote speaker and an SEO consultant for mid-to-large corporations and organizations with 15 years of experience. Lukasz focuses on increasing organic traffic, conversion rates, and return on investment through SEO. In this episode, Lukasz talks about the importance of keyword research in creating unique and valuable content for your SEO strategy. He also shares the tools he uses for SEO and some case studies of his clients. This interview will surely give you tips and tricks in SEO that you can use for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/375.

Learning about SEO gives you leverage against your competitors. Check out my talk with my daughter, Chloe Spencer, on BlogHer2020 as we discuss the biggest SEO mistakes bloggers make and how to deal with them. We also constructively critique some websites from the audience and advise audience members on some of SEO's low hanging fruit they can implement. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/374.

Video has become one of the most popular types of media online in 2022, and video marketing isn’t going anywhere. While the world of video marketing is constantly evolving and short TikTok videos are today’s viral craze, the basic principles behind excellent videos remain the same. My friend, Jamie Salvatori, is back on the show to delve more deeply into how video marketing has evolved in the last decade. Jamie is the founder of Vat19.com, an e-commerce store featuring unique gifts, toys, candy, and curiously awesome oddities. Vat19 is also well-known for its YouTube channel, which currently boasts 3.5 million subscribers and nearly 3 billion video views. In today's episode, Jamie shares YouTube strategies businesses can leverage for their own channels. This and more YouTube insider tips when you tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/373.

Want to learn the low-hanging fruit in SEO that will help you rank your site? Check out my talk on SuperfastBusiness Live as I reviewed some of the audience's websites on the fundamentals of SEO! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/372.

If you’re like many experts and entrepreneurs, you have a continual flow of ideas and concepts that enter your brain, but you’re not sure where to file them. Well, it turns out your brain was meant for generating ideas—not filing things away! Or, as David Allen puts it, your brain is meant to be a factory not a warehouse. Ready to bring that back to balance? Good, because there’s an app for that! Really a solution made up of multiple apps. Today's guest, Caelan Huntress, generously shares his expertise in helping all of us get stuff out of our heads and onto paper, into apps, and other trusted systems so they can work for us. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/371.

Like blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/370.

“Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent.” I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a multi-million dollar company. Her memoir, Relentless: Homeless Teen to Achieving the Entrepreneur Dream, is raw, vulnerable, honest, and a Wall Street Journal best-seller. Tune in on this episode that's chock-full of inspiring business (and life) stuff! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/369.

No CRM will fit all businesses because each company has different goals and needs. In today's Get Yourself Optimized episode, Jeroen Corthout joins me as we talk about different types of CRM and how to choose the best one for your business. He also explains how a CRM can help you better manage your customer relationship. Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B services, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/368.

To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients. Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula. Mostafa and I talked about how to turn your customer retention into your most profitable and effective marketing strategy. We also discussed the importance of the human touch in the digital era, how to take care of your leads depending on where they are in their journey, how to avoid hard selling at all costs, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/367.

In today's Marketing Speak episode, Laura Sprinkle joins me to discuss how to develop and execute a successful affiliate marketing strategy. Laura is an affiliate partnerships strategist working with digital course creators. Her strategies have helped everyone, from seven-figure industry leaders to budding entrepreneurs, garner more than $30 million in partner revenues. In this conversation, Laura shares her four-part system — Attract, Activate, Amplify, and Appreciate — that virtually ensures success when conducting a launch. She also provided some great real-life examples of successful partnerships, step-by-step instructions on how to find and recruit the right partners, and what makes an affiliate offer so irresistible it's hard for anyone to say no. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/366.

Marketing is always evolving, and we must adapt to survive. What worked years ago may not apply to this day and age. But which trends are here to stay, and which are just fads? And what adaptations must we make to thrive in this new environment? In this episode, My guest, Sani Abdul-Jabbar and I discuss ways businesses can incorporate blockchain and the Metaverse into their marketing strategies. Sani is the head of VezTek, a thought leader in emerging technologies and an evangelist of blockchain and cryptocurrency. His upcoming book, Makers, revolves around epoch-defining questions, such as how should people live alongside their AI creations? Hint: he believes in teaching AI human values, such as compassion, empathy, and kindness. We also spoke about the Web3 ecosystem, crypto, AR/VR, and more. So if you’re eyeing becoming a frontrunner in the future of business and marketing, this is a conversation not to miss. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/

Check out my interview on The Eventual Millionaire with Jaime Masters, where I shared some proven tips in writing SEO content, picking and testing the right SEO keywords, and some link-building tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/364.

Life is full of ups and downs. However, once you find your purpose in this world, situations and circumstances don't matter. My guest for today, Sebastian Rusk, lived quite a journey until he found his true calling - and that is to help people tell their stories through podcasting. Sebastian is a Podcast Launch Specialist and has been building online communities for the last 15 years. He founded PodcastLaunchLab.com in 2016 as a turn-key podcast launch solution for marketers and entrepreneurs that want to start a podcast. He knows that everyone has an incredible story inside of them – all they need is someone to ask them questions so they can share it with the world! Sebastian is currently the Host of the GritDaily.com Startup podcast that covers the world of tech and startups, as well as Web3 SUCKS! – a show dedicated to education about the world of Web3 and NFTs. In this episode, Sebastian talks about how he started all his podcast shows - GritDaily.com Startup and Web3 SUCKS!. He also shares his profession

Digital marketing without sales funnels, automation and well-thought-out campaigns can work initially but are never sustainable when you long for growth and expansion. When future-proofing is more crucial than ever in this type of economy, every entrepreneur must stay as updated as possible.  In this episode, my guest Michelle Nedelec and I dive deep into strategies that help businesses grow. This episode is a crash course if you want to learn more about streamlining your marketing and business processes. Michelle's knowledge and professional history can help you jumpstart your automation and sales funnel strategies today.  Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/362.

Want to learn how to apply SEO on social media - especially on Youtube? In my interview on The Maximize Your Social Influence Podcast with Neal Schaffer, I talk about applying SEO to your YouTube channel and videos and how to get SEO value from social media posts. I also share some content marketing strategies - coming up with hooks, getting links, etc. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/361.

From the guy who produced one of the most viral commercials on YouTube, garnering 40+ million views, is the highest-grossing crowdfunded movie or television project of all time, The Chosen. This man is no other than Derral Eves. In this episode, we talk about the makings of disruptive content, how to run a successful business amidst the challenges, and why humility is the secret to staying as long as you can in the industry. Derral also shared his insights on producing the hit series, The Chosen. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/360.