Marketing Speak | Take Your Marketing To The Next Level

Speaking today is much more than just going up on stage and presenting in front of a live audience. Thanks to the advancement of the internet, we can communicate and reach significantly more people. While some prefer live videos, webinars, or one-on-one virtual meetings, the secret sauce for effective speaking is how you get your message out. In this episode with Laurie-Ann Murabito, we go beyond the big stages and define how speaking your truth can definitely help change the world. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/359.

I want to share my interview on Roger Dooley's Brainfluence Podcast, where I talk in-depth about SEO. Roger features conversations with thought leaders, CEOs, bestselling authors, and renowned scientists. In this episode, I shared some of my stories and insights about my journey to becoming an SEO specialist, how the book I co-wrote, The Art of SEO, came to be, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/358.

Internationally recognized serial entrepreneur, author and business expert Spencer Lodge compares podcasting to therapy. To him, it's one of the best types of media to get one's thoughts out there and make valuable connections and conversations. In this episode, Spencer and I exchanged stories about our experiences in podcasting and set out some valuable tips on how to grow a podcast. From his most unforgettable interview down to which guest changed his life, Spencer's way of storytelling leaves an impact on anyone who’s on the fence about starting their show. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/357.

Tommie Powers, aka "Tommie Traffic," is an investor and digital advertising maestro with over 15 years of experience. He is also a highly sought-after trainer and speaker. Since 2007, he's spent and consulted on over $120M in digital advertising that has resulted in over $550M in revenue. In this episode, Tommie shares the changes in the past few years in the digital marketing landscape. Tommie and I unpacked the creative side of getting the attention and engaging the interest of your audience. He also gives examples of how to grab your audience's attention - especially on YouTube. In addition, he talks about the different kinds of YouTube ads and what ads you should use for your business. He also explains how to retarget your audience for conversion, how to start a video ad for your business, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/356.

Ticiano Sgarbi believes his moonshot is to become more understanding and spread understanding from a broader perspective. He tries to achieve his moonshot as he discovers his massively transformative purpose: dealing with emotions and languages in SEO and marketing.  As an SEO practitioner, Ticiano uses his multilingual ability in multilingual SEO as he founded Sgarbi Digital Marketing. This Marketing Speak episode approaches the universal language of intuition, synchronicity, tolerance, elegance, and harmony. So tune in to a powerful, beautiful, elegant, and meaningful conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/355.

It's great to converse with my SEO industry friends, Ross Dunn and John Carcutt. Talking about the latest news on SEO inspires me to expand my knowledge as an expert in the field. In this episode of The SEO 101 Podcast, I described my journey into SEO - how everything started. I also shared excellent tips on future-proofing a business, basic SEO practices, creating remarkable content, link building, digital PR, artificial intelligence for SEO, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/354.

How do I attract the audience? How do I make them trust and buy from me? These are the questions that are plaguing a lot of business owners. And the answer to that is MARKETING! But how do you make your marketing strategy work? Today's guest, Tim Reid, is a marketing expert who believes that giving valuable and helpful content will yield an unimaginable return to your business. Tim is Australia's most practical business marketing keynote speaker, traveling the world showing business owners, marketers and their employees how to embrace the modern world of marketing by gaining success and increasing profits without spending a fortune. He's also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/353.

According to Kevin Indig, there's a big difference between theoretical robustness and practical application among all the algorithms that Google potentially uses. But in the end, it's all about the result. Kevin leads SEO at Shopify. He's also the Growth Memo newsletter creator and the Tech Bound podcast host. In this Marketing Speak episode, Kevin and I discuss the importance of experts sharing their knowledge, research, and data to advance the practice of SEO. So tune in and geek out on this value-packed conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/352.

Today's guest transitioned from being a productivity expert to being a joint venture expert. He used the traction he got as a productivity expert and his IT and systems background to systematize the JV process from relationship building to booking to executing the promotions. He then made it his mission to empower people to build amazing relationships that lead to large impact, dependable revenue and an amazing quality of life through Joint Ventures. Charles Byrd is a human lead magnet, super-connector, frictionless system ms expert, and world-renowned expert on Joint Venture (JV) partnerships. He's the author of the Amazon bestseller, Internet Marketing Secrets. He has been featured in Forbes, ABC News, SiriusXM, and the National Speakers Association. He was also a past guest on my other podcast, Get Yourself Optimized, where we geeked out on Evernote (episode 186). Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/351.

My guest for today has been in the business for decades. Through his experience and knowledge, he was able to put up several companies in different industries. Unfortunately, some of these businesses failed, but these failures and obstacles made him more resilient as an entrepreneur. Kevin Lee co-founded Didit, a leading digital-first marketing firm in 1996. He also founded GivingForward.org, a cause marketing nonprofit focused on generating revenue for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the "inspiration" for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. In addition, he invents marketing technology solutions for Didit clients, has written four books, spoken at more than 500 events, and published 700+ articles on marketing. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/350.

Search Engine Optimization (SEO) is an important part of marketing your business. This process will allow your site to increase visibility when people search for products or services related to your business in search engines. However, many business owners are still confused about what SEO is and what it does. It was amazing to be on David Newman's Do It! Marketing Podcast and share my knowledge on SEO. In this episode, I gave a crash course on better SEO practices and where it should be applied. I also shared how I structured my business and service offerings to tailor toward clients of different sizes, budgets, and needs. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/4-A.

Today, I am joined with usability consultant Steve Krug. Steve is the author of Don't Make Me Think, the most recommended book for anyone who wants to learn about user experience (UX), and Rocket Surgery Made Easy, a usability testing handbook. His books were based on the 25+ years he spent as a usability consultant for various clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/349. 

Joining me on today's show is Lee Benson, the founder and CEO of Execute to Win, or ETW. He'll be sharing his MIND Methodology. MIND is an acronym that stands for Most Important Number and Drivers. It's a simple, sustainable system that improves business results through better alignment, decision-making, and accountability. And you're going to learn all about it! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/347. 

It's great to talk at the BrightonSEO Conference, one of the world's most popular and biggest search marketing conferences. During the conference, I discussed the four critical elements for the perfect keyword strategy and some examples of picking the wrong keywords. I also shared some free and paid tools to help your keyword research. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE3. 

Today, I am joined by Jason Moffatt - an internet marketing coach, copywriter, ex-private eye, stand-up comedian, father of two including an autistic child, surfer, snowboarder, magician, amateur mycologist, health and yoga enthusiast, dog lover, and so much more. He's basically a Jack of 5000 trades. Jason has been teaching entrepreneurs how to leverage the power of the internet in unique and out-of-the-box ways for over 17 years. In this episode, Jason shares how he became interested in internet marketing and transformed himself into an agent of good and light. He also talks about some out-of-the-box ways that copywriting and marketing can attract an audience. Aside from that, he talks about how he started flipping NFTs and some tips on how to vet an NFT project - whether it's legit or not. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/347. 

It's amazing how technology advances very fast, especially the internet. And everyone needs to be adaptable to these changes. According to today's guest, every business owner should never expect that things will be the same in their business as they were five or ten years ago. My guest, Carolyn Ketchum, was a guest on my other podcast, Get Yourself Optimized, about five years ago. She also worked with me as my rockstar virtual assistant. Carolyn is a photographer, the mastermind behind the popular keto blog, All Day I Dream About Food, and a best-selling author of The Ultimate Guide to Keto Baking. A major carnivore and an unrepentant sweet tooth, she is devoted to creating innovative and delicious low-carb recipes that don't sacrifice flavor. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/346. 

Today's guest, Stephen Steers, has consulted, advised, and led workshops for more than 500 companies from 25 countries. As a result, he learned that effective sales is about listening, learning, and connecting through stories. According to him, the better you articulate your story, the more your audience will resonate with you. In this episode, Stephen talks about leveraging your stories to get your customers excited and compel them to buy. He shares some of his tips and tricks on starting a conversation at a networking event or a conference, and how to be memorable to the people you meet. He also explains the framework he developed called Superpower Storytelling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/345. 

Many of us get jealous of how bold individuals seize life in remarkable, almost unbelievable ways. They always succeed in their personal and professional lives. But do you know that you can learn how to be bold in life? My guest, Fred Joyal, was an extremely shy person. He was too timid even to make a phone call. However, he transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or more, and met dozens of celebrities. He found love, joy, passion, and success through this boldness. Fred is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in stand-up and improv comedy, and acted in bad movies and excellent TV commercials. His latest book, Superbold: From Under-Confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a questio

It was an honor to be a guest on Mitch Joel's Six Pixels Of Separation – The Mirum Podcast. In this episode, I shared the ins and outs of the world of SEO. I talked about how to use technology to make marketing exponentially better and some SEO strategies so that you can rank on Google. I also shared some of my tips on hiring a legit SEO person. This episode is filled with information that will help you jumpstart SEO in your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE2. 

Erik Luhrs is a Fortune 500 Consultant, NLP Master Practitioner, Psychic, Peak Mindset Coach, founder of BE DO SCALE Hybrid Business Coaching, and the creator of The GURUS Selling System™, Subconscious Lead Generation™, and Peerless Positioning™. Thanks to his broad base of skills and abilities, he has helped clients and companies achieve mathematically impossible operational performance, overcome mental hurdles, create 300% growth in a matter of weeks, improve relationships, overflow their pipelines, achieve the dreams they thought "impossible," and much more…. In this episode, Erik shares how a mindset/brainset shift can change your messaging and positioning that will start the growth of your business. He also talks about some tips on how successful people start their day, how to prepare and strategize a marketing campaign, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/343.