Two Heads: Brand Marketing & Strategic Coaching For Today's Marketplace

These mistakes can slow you down, cost you money, and even put your entire business at risk. And here’s the good news - these mistakes are entirely fixable. We see small business owners struggling with these tech issues every day, and with a few innovative changes, you can turn things around fast.

Today, we’re diving into the top five mistakes small businesses make with money. These mistakes can cost you time, money, and even the future of your business. These aren’t just theoretical issues - these are real, costly, and fixable problems that small business owners make daily. Once you know what they are, you can steer clear of them.

Today, we’re diving into small businesses' top five mistakes with employees. Mistakes that cost you time, money, and top talent. These aren’t just generic HR blunders. These are real, costly, and fixable issues that keep businesses from building strong, loyal teams.  

Today, we’re tackling the top five mistakes small businesses make with clients - which aren’t the old-school, outdated business faux pas. We’re talking about real, recent, and relevant mistakes that cost you customers, hurt your reputation, and keep you from scaling.  

What exactly is emotional intelligence, and why should small business owners care? EQ is the ability to recognize, understand, and manage your own emotions while also influencing the feelings of others. Every interaction—employees, customers, partners—requires emotional awareness.

Today’s episode is a little different—it’s a wrap-up of all the incredible books we’ve covered in the past few months. We read and reviewed 15 books! Instead of just running through each book summary, BJ and I want to chat, riff, and ask some questions to get us (and you) thinking. We’ve grouped them into categories to make it easier. So, if you’ve been following along, this is a great way to tie it all together.

Today, we are discussing our final book of this series - and boy, are we finishing with a bang! The Let Them Theory by Mel Robbins. Find out why we didn't like it. Links: Nelson Mandela Poem The Obstacle Is The Way by Ryan Holiday  

Today, we’re diving into a book that every small business owner needs on their shelf—Crucial Conversations: Tools for Talking When Stakes Are High. If you’ve ever been in a situation where emotions are high, stakes are enormous, and you have no idea what to say, this book has answers. And as small business owners, those moments come up all the time.

The book we’ve chosen this week is a real affirmation of something we've done since we started our businesses. It’s our wake-up routine! This book, The 5 AM Club: Own Your Morning. Elevate Your Life, written by Robin Sharma, is a great way to drill down on a routine that has made all the difference.

Today’s episode is one we’ve been excited about for a while. We’re diving into Brené Brown’s game-changing book 'Dare to Lead' and breaking it down for all of you small business owners and entrepreneurs.

Today, we’re diving into The Power of Discipline by Daniel Walter, a game-changing book on mastering self-control and mental toughness to achieve your goals.

Let’s usher in the new year with the most profound reflections on life and purpose, courtesy of George Bernard Shaw. His quote isn’t just poetic—it’s a roadmap for a fulfilling life and a thriving business.

Bah, Humbug! It’s that time of the year, so we’re diving into a timeless classic: A Christmas Carol by Charles Dickens. While it’s a story about ghosts and redemption, it’s also packed with lessons that small business owners can apply to their lives and businesses today.

Today, we’ll discuss The Road to Character by David Brooks — a compelling book about the values that build a strong character and how they can shape individuals and businesses they lead. We’ll then explore four key insights from the book and translate them into actionable tips for small business owners and entrepreneurs. Let’s dive in!

Today, we’re diving into The Comfort Crisis by Michael Easter. It’s a book about embracing discomfort to drive growth, resilience, and creativity. And let’s be real: as small business owners, we know a thing or two about being uncomfortable - so buckle up because we’ve got four powerful takeaways from the book to help you unlock your business's next level of success.

Today, we're diving into a game-changer for anyone who's ever felt stuck, hesitated, or struggled with procrastination - Mel Robbins' powerful "The 5 Second Rule" and how it can supercharge your small business journey. If you've ever had a brilliant idea but talked yourself out of it, or if fear has held you back from taking that leap, this episode is for you. We're going to break down the 5 Second Rule and give you actionable steps to implement it in your business TODAY.

Today, we’re exploring Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by the renowned Malcolm Gladwell. In this compelling follow-up to his classic work, Tipping Point, Gladwell dives deeper into how ideas spread and influence society in our digital age.

Today, we’re diving into Donald Miller’s “Building a StoryBrand”, a guide that’s not just based on theory but a practical game-changer for businesses of all sizes. Miller’s approach helps us create a clear message by understanding one crucial truth: you, the customer, are the hero of your story. Let’s break down the six powerful takeaways from this book and how they can transform your business.

If you’re a small business owner trying to close deals, capture attention, or stand out in a crowded market, Pitch Anything is packed with dynamite! This book isn’t your typical sales spiel—it’s about positioning yourself, creating tension, and taking control. We’ve broken down his book into six areas specifically for small business owners. Ready to pitch like a pro? Let’s dive in.  

Today, we’re diving into Think Again by Adam Grant, a powerful book that challenges our tendency to hold on to old ways of thinking and encourages us to embrace rethinking. As small business owners, the ability to question and adapt our beliefs, strategies, and approaches can be the difference between thriving and merely surviving.