Two Heads: Brand Marketing & Strategic Coaching For Today's Marketplace

Storytelling isn’t just for big brands; it’s a powerful tool for small businesses to connect with customers and drive sales.

Hiring your first employee isn’t just a step - it’s a launchpad. Face those psychological hurdles, and you’ll unlock a whole new level for your business.

Navigating economic uncertainty is your small biz superpower - turning chaos into opportunity.

The customer journey is the backbone of any small business. Today, we’re mapping out and enhancing every interaction to drive loyalty and growth for YOUR business.

Loyal customers are the heartbeat of any small business. Today, we’re unlocking proven ways to turn one-time buyers into lifelong clients.

We're pumped about our growth mindset—it’s a total game-changer for entrepreneurs! Mindset drives everything in business. Today, we’re tackling Growth Mindset vs. Fixed Mindset—why it matters and how it shapes success. This isn’t just motivational fluff. It’s about real choices that push your business forward. Let’s dive in!

Apple’s updates often set the tone for the industry, and with AI becoming more integrated into everyday tools, it’s crucial to understand how these changes can benefit - or potentially challenge - your business operations.

Let’s set the stage: Micro-influencers—folks with 1,000 to 100,000 followers—aren’t just mini-celebrities. They’re trusted voices in tight-knit communities. Why should small business owners like our listeners care?

Some entrepreneurs scale like they’re in a racecar with no brakes - fast, reckless, and headed for a wall. We’re here to pump the brakes, steer smart, and map out a playbook that keeps growth and stability in the driver’s seat.  

Today, we’re tackling a monster: Burnout – A Business Strategy or a You Problem? Is relentless hustle a badge of honor, or a giant red flag that leaders love to ignore?

Today, we’re talking about the one rule in marketing that never changes: Stand Out or Get Ignored. If your brand blends in, it gets buried. We’re diving into how bold brands are flipping the script and winning.

Today we’re popping the champagne for our 400th episode! We’re celebrating the power of consistency, how it’s built our podcast, and how it can build a legacy for any small business.

Today, we’re throwing mission statements in the trash and talking rally cries - why your business needs one to light a fire under everyone.

Today we're diving into Fast Feedback - why your company isn't listening and is slowly dying because of it.

Today we’re diving into Quiet Branding - how your company can speak softly and still win big by leveraging subtlety, humility, and authenticity to build unshakable brand trust.

Today we’re diving into micro-moments - how to capture your customers’ attention in 8 seconds or less. Small businesses have seconds to hook their audience before they scroll away. If you blink, they’re gone. Let’s unpack why capturing these micro-moments is so crucial and how to do it effectively.  

Too many small businesses think more products or services mean more revenue - but it can actually overwhelm customers. We’re seeing startups, consultants, even established brands clutter their lineups. And with that clutter comes confusion - confused customers rarely buy. So let’s dive in and see why having too many offerings can backfire.

Is in-person networking dead? There's been a significant drop in events since 2020 - Zoom is beating coffee or lunch meetups. Even formal groups like BNI and Gotham are shrinking. In any event, networking remains essential for small businesses - so let's discuss why this shift is happening.

New entrepreneurs, this one’s for you. Starting a business is already a bold move, and doing it in shaky times? That’s next-level grit. We’re breaking this down into four key areas today - with practical steps to help you thrive, not just survive.

Vendors are the backbone of so many small businesses, but we see owners tripping over the same issues again and again. The good news? These are fixable problems; we’re here to help you get it right.