Two Heads: Brand Marketing & Strategic Coaching For Today's Marketplace

Managing clients and employees effectively is crucial to success as a small business owner. Let’s dive into four actionable steps to help you strike the right balance, and we’ll finish with two book recommendations that can provide deeper insights.

Today, we're diving into how podcasting has transformed our businesses. With nearly seven years and 350 episodes under our belts, we've experienced firsthand the incredible impact consistent podcasting can have on a business.

Success doesn’t happen overnight. Whether you’re just starting out or looking to enhance your entrepreneurial journey, this episode is packed with insights and actionable steps to help you thrive.  

Creating a brand that sticks in consumers' minds doesn’t happen by chance. It results from strategic thinking, creative execution, and consistent behavior. A memorable brand can elevate a business above its competition, making it a first choice in consumers' minds. From understanding your audience to delivering your brand promise, we will help you lay a solid foundation and propel your brand into the hearts and minds of your customers, potentially transforming your business into a remembered and revered brand.

Whether you’re a seasoned executive or a budding entrepreneur, finding the right fit for your team can feel like searching for a needle in a haystack... on a windy day. But fear not! We’ve got some foolproof steps to keep the process streamlined and sane.

In this episode, we dive into the art of crafting articles that captivate readers and drive sales. Whether you're a small business owner looking to boost your content marketing strategy or an entrepreneur aiming to establish thought leadership in your industry, mastering the skill of persuasive writing is key.

We delve into the essential steps of creating a dynamic email strategy, from crafting compelling stories for various audience segments to leveraging the power of Customer Relationship Management (CRM) systems for sustained growth. Additionally, we explore how different email formats can cater to diverse audience expectations, ensuring every communication is impactful.  

In today’s rapidly evolving job market, employers are facing significant challenges in attracting, retaining, and motivating employees. Factors such as shifting generational values, the rise of remote work, and changing expectations around work-life balance have transformed what it means to be an engaged and productive member of the workforce. This environment demands a fresh look at traditional management and motivational strategies. Understanding these dynamics is crucial for businesses aiming to thrive in a competitive landscape. In this exploration, we delve into modern workforce challenges, uncovering key insights and offering actionable strategies to help employers navigate these complexities effectively.

Today, we're setting our compass toward one of the most delicate navigational challenges: managing price hikes without losing the trust and loyalty of our valued customers.

Discover the art of launching a business while employed full-time and maintaining secrecy at work. Learn practical strategies for validating business ideas discreetly, managing time and finances, and preserving confidentiality in the workplace. Tune in for actionable advice on navigating the dual roles of employee and entrepreneur.

Building, growing, and managing a remote team requires strategic planning, clear communication, and implementing practical tools and processes to maintain productivity and cohesion among team members who may be spread across different locations.

Navigating crises is an integral part of running a small business. Being prepared can mean the difference between a minor setback and a major disaster when the unexpected occurs. Here's an informative guide to managing when things go south, covering the four most common scenarios and providing actionable strategies for each.

Embarking on the entrepreneurial journey is like setting sail into uncharted waters. The excitement of launching your own business is often accompanied by a mix of hope, anticipation, and a fair dose of anxiety. Today, we want to discuss the ‘aha’ moments and mistakes we made early in our careers as entrepreneurs.

These four pillars are critical to YOUR business success - unfortunately, you probably excel in three pillars while letting the fourth lay fallow. You might think you are covering all your bases (or pillars) - but we find that many clients have one, two, and even three locked in while forgetting about the fourth. So, quiz yourself while we cover each pillar, be honest, and choose the orphan pillar that needs more attention.

Fear around money can cripple the best of us, affecting our business decisions, growth, and, ultimately, our success. But it's not just about the fear; it's about what this fear signifies – our mindset. Today, we're discussing scarcity and abundance mindsets and how shifting your perspective can transform your business and life.

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