Sinopsis
Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.
Episodios
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Maybe Now Is The Right Time For Your Sabbatical? #1001
27/08/2020 Duración: 03minSabbaticals are extended periods of paid leave, often granted to University Professors, Clergymen, etc. And whilst most of us probably won't have the luxury of getting paid for this extended leave, the broad concept of 'taking a sabbatical' might be a smart thing to do right now. The world is on pause right now. So your colleagues and peers will won't be able to leapfrog you in the career queue. And it'll be really easy to explain that gap in your CV a few years from now. So...IF you can sustain yourself financially for a year or so, why not take your sabbatical now? #sabbatical #leave #timeout
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The 1000th Episode of Trent365
26/08/2020 Duración: 15minWelcome to the 1000th Episode of Trent365! Thank you for all those who have tuned in along the way. Today’s episode is mainly a bit of a reflection on the journey of publishing 1 episode per day for 1,000 consecutive days. So it’s a bit long. Sorry. But…I also have two special announcements. You can now find ALL archives of all Trent365 episodes, in Video and Audio format on my website – trentmunday.com I am offering 10 FREE 1-on-1 confidential sessions with ME to discuss your business, your ideas, your challenges…pretty much anything you want. Just click the link here to secure your slot… https://bit.ly/2EiuknV PS: apologies for the lack of subtitles today. I broke the system with this one. ;-) #anniversary #milestone #giveaway
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Best Quotes Of Trent365 - #999
25/08/2020 Duración: 04minHere's the Top 5 Quotes from Trent365 (so far) ... 1. In The Empty Lies The Opportunity. 2. Value Is In The Eye Of The Perceiver. 3. Price Is Relative. Cost Is Personal. 4. First Impressions Count. Last Impressions Multiply. 5. Change Is Rarely Easy, But Often Necessary. Which one is your favourite? Don't forget to tune for tomorrow's milestone 1,000th (And Special Announcement on how you can score a confidential 1-on-1 session with me.) #quoteoftheday #quotestoinspire #bestquotes
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The Best of Trent365 - Part III #998
24/08/2020 Duración: 05minIn the final instalment in our little 'Best of...' series I'm going to share some key episodes on Passion and Storytelling. In Ep. 331 I shared some tips on finding your Passion from my great mate Mark Wuttke https://bit.ly/34yM5K2 In Ep. 587 I share my own 3 Keys to Finding Your Passion https://bit.ly/3lb56bu When it comes to Storytelling, there are 12 separate episode of the show where I've discussed various elements and aspects of Storytelling. It's a critical requirement for all any business. Here's a link to all 12 episodes...plus more... https://bit.ly/3j22AlY #storytelling #passion #bestofthebest
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The Best of Trent365 - Part II #997
23/08/2020 Duración: 06minToday in Part II of The Best of Trent365 I'm sharing 6 episodes that you may have missed that could help you navigate these difficult times. Here's a list of the episodes discussed today and links to the original post... Ep. #489 – Minimum Viable Audience – 3 Apr 2019 https://bit.ly/3go3QhJ Ep. #334 – Global Spa Association – 31 Oct 2018 https://bit.ly/32lJGje Ep. #461 – Global Spa Community – 6 Mar 2019 https://bit.ly/3gpQ91A Ep. #487 – Bad Decisions vs Wrong Decisions – 1 Apr 2019 https://bit.ly/3j5J0oV Ep. #361 – Losses Don’t Linger – 26 Nov 2018 https://bit.ly/2Es49uu Ep. #496 – You Are The Sum – 10 Apr 2019 https://bit.ly/3l8WWQU #bestofthebest #flashback #bestadvice
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The Best of Trent365 #996
22/08/2020 Duración: 05minWe're closing in on a special milestone - 1000 episodes! So over the next few days I'm going to highlight a few of the past episodes that you may have missed that I think are especially relevant to the crazy times we're all going through right now. Below you will find a link to both the audio and the video of each of the episodes mentioned in todays show. Ep. 142 - Retail First https://bit.ly/3aTIlnJ (audio) https://bit.ly/3aOxED6 (video) Ep. 80 - Pop Up Uni-Hotel https://bit.ly/31hrjg4 (audio) https://bit.ly/2Qillp3 (video) Ep. 82 - Pop Up Hospital Hotel https://bit.ly/2Qi1q9A (audio) https://bit.ly/3j0JJYD (video) Ep. 168 - Netflix Hotel Pop Ups https://bit.ly/3l8HrbS (audio) https://bit.ly/3ghTdwD (video) Ep. 228 - WhyHotel Pop Ups https://bit.ly/3ghVng0 (audio) https://bit.ly/2CPSMvX (video) Ep. 256 - The Permanent Pop Up https://bit.ly/3liAG7o (audio) https://bit.ly/3l8xcnJ (video) Ep. 270 - Ipsy Pop Up Opportunity https://bit.ly/31lHTeZ (audio) https://bit.ly/32hH06e (v
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The 'Lose Your Job Warranty' Sales Strategy #995
21/08/2020 Duración: 02minIn times of uncertainty, fear is often foremost in our minds. Fear of losing your job and not knowing when your next pay day will come will of course inform your purchasing decisions. At a time like this, such fear will lead many to defer non-essential purchases of products and services. But what if you offered a Lose Your Job Warranty? Buy from us now but if you subsequently lose your job, we will offer you a full refund. No questions asked. Directly addressing the fears of your customers is the only way to help overcome them. #warranty #customerconfidence #salesstrategy
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True Success Lies Not In The What, But The Why #994
20/08/2020 Duración: 02minPerhaps the most important element of success is understanding why that particular form of success is important to you. If you don't understand the Why, you can spend your whole life striving for success and then ultimately achieving it...and still not be happy. So, once you'e sorted out What success looks like for you, ask yourself... 'Why is that success important to me?' #success #why #achieve
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Success Isn't Always A Zero-Sum Game #993
19/08/2020 Duración: 02minIf success to you is winning Olympic Gold or being the richest woman in the world, then yes, success IS a Zero-Sum Game. But most of us don't live in that world. For most of us, our success is not predicated on someone else's failure. Once you realise this, you open the door to partnerships and collaborations. With that, you have the opportunity to achieve even bigger and better results. #success #failure #collaboration
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Time To Join Your Own Mini-Think Tank #992
18/08/2020 Duración: 01minThink Tanks are usually seen as a place for the best and brightest minds. Thought Leaders and Industry Experts coming together to offer solutions. Great idea. Great Concept. But they don't have to be such a high level endeavour. You can get together with a few people from your industry or local area or business network and form your own Mini-Think Tank to solve the problems that deeply and immediately impact you. Your Mini-Think Tank doesn't have to be restricted to your industry either. Bring in those from complementary industries, or even across totally disparate industries. You might be pleasantly surprised what you can achieve. #thinktank #thoughtleaders #thinklocal
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You May Not Be Getting Real Customer Feedback At This Time #991
17/08/2020 Duración: 03minRecently I have not been giving the kind of open and honest customer feedback that I would usually give, especially if it is negative. I worry that a negative review from me might end up costing someone their job. I guess that risk has always been there, but these days the consequences to the individual seem much more dire. The good news is, this awareness is making me much more tolerant of customer service failures. The bad news is, for the business, they are missing out on valuable feedback that would help them maintain or improve their customer experiences. #customerservice #customerfeedback #feedbackmatters
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Will Wellness Flourish Or Flounder In The Face Of COVID-19? #990
16/08/2020 Duración: 03minMany in the Wellness world believe that the COVID-19 pandemic will create a window of opportunity. Maybe now people will understand the importance of Wellness in their lives. Maybe. But it is by no means guaranteed. In a world threatened by illness, immediate treatment and prevention are desired. The benefits of Wellness often take longer to materialise. In desperate times, miracle cures usually are too good to be true. Science and Data is what's needed. The Wellness industry has history of welcoming the unproven. If we can stick to the facts and show the immediate values and benefits of Wellness, then yes, we can Flourish in the Face of COVID-19. If not, we may Flounder. #wellness #flourish #COVID19
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It’s OK To Adjust Your Timeframe For Success #989
15/08/2020 Duración: 01minYesterday I spoke about how your definition of success might be the real reason you see yourself as failing. Another contributing factor might be the timeframe you set for success. Oftentimes we want things sooner rather than later. It's no different when it comes to achieving success. Far better to extend your target by a few years than to throw it all away and consider it a failure. Chances are that 'overnight success' you look to for inspiration has been at it for a very long time. #success #failure #perspective
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Maybe Your Definition of Success Is The Real Problem #988
14/08/2020 Duración: 03minFear of failure can be crippling. Actually failing can be totally debilitating. But sometimes the real problem lies in your definition of success. That doesn't necessarily mean lowering your expectations. But it might mean reassessing what really matters when it comes to achieving your success. It's not just about setting realistic goals. It's about achieving outcomes that matter. #failure #success #goals
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Implications Of The Spa Industry Being Both Mature And Fragmented #987
13/08/2020 Duración: 03minThe 4 Stages of a Business or Industry Lifecycle are Emergence - Growth - Maturity - Decline. Somewhere between Maturity and Decline, it must find a way to reinvent, reinvigorate itself to find a new way forward and start a new curve. If it fails, then the end is inevitable. The Spa Industry has Emerged and Grown. It is now at the Maturity stage. However, it is missing one of the key characteristics of a Mature industry. Namely, Consolidation. By and large, we are still a fragmented industry. That should represent an opportunity for consolidation, which it does. However, if the Industry is on the tail end of it's Maturity phase, as I would suggest it is, who is going to want to consolidate in a declining Industry? So what's the answer? Innovate, Tweak, Pivot, Reinvent. The COVID 19 crisis has not caused the Spa Industry's issues. But it has revealed them. Don't kid yourself that all will be ok if you can just survive this current COVID 19 downturn. Now, more than ever, the Spa Industry needs to fin
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You're Not Starting From Scratch - You're Starting From Experience #986
12/08/2020 Duración: 02minMany people around the world have or will find themselves out of work and out of a career as a result of this current global crisis. They despair that this means they need to start again, from scratch. But they are not starting from scratch. They are starting with the benefit of all the experience they have accumulated over the course of their life. The Work Experience and the Life Experience. And THAT represents huge value to a future employer. So if this is you, reconsider your perspective. You may need to repackage yourself a bit, but do so and you just might find this next chapter of your life becomes the best one yet. #careerpivot #experiencematters #lifeexperience
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A Product-First Mindset Can Actually Put The Customer First #985
11/08/2020 Duración: 01minDon't focus on finding customers for your product...focus on finding products for your customers. So says the great marketing genius that is Seth Godin. It's a subtle, but important distinction. And after all, isn't that really what marketing is all about anyway? Creating products and services to meet the demands of a given customer. But what we often do instead, is create our products and services and then go looking for customers. Seth's way seems to make more sense. #marketing #customeraquisition #productdevlopment
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Stay Relevant With An Annual Logo Remix Calendar #984
10/08/2020 Duración: 02minYou've probably noticed that when there's a special occasion like Valentine's Day or St. Patrick's Day or Earth Day, Google mixes up their logo on the home page. These logo remixes are a great way to help keep your logo fresh and relevant. So why not go ahead and create a Logo Remix Calendar, with a new event every month, then when that day comes around...remix your logo. Best to make sure the days or events that you're acknowledging are relevant to your brand and your business. If you want a few ideas, check out the UN International Days list here - https://bit.ly/2F5RBt3 #logodesign #branding #marketing
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Right-Sizing - The Great Real Estate Re-Shuffle #983
09/08/2020 Duración: 02minReal Estate is undoubtedly going to be impacted by this current crisis. But it may not all be negative. The CEO of Zillow recently suggested that we will go through a 'right-sizing' in real estate. Some will want bigger homes so they can have the family all together. Others will want smaller homes to reduce their mortgage. Still others will want to move out of the cities. So with all that movement, I think will still be lots of opportunities in the world of real estate for a while yet. #realestate101 #rightsizing #opportunities
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Attention Is Transient...Yet Also Eternal #982
08/08/2020 Duración: 02minTikTok is getting some heat at the moment. President Trump wants to ban it because it's owned by a Chinese company. Microsoft has offered to buy it...at least in a few countries. That's making many of those who've managed to gather a large audience on TikTok nervous. They're worried that all of that attention that they've managed to gain will just disappear. But attention doesn't disappear. It is transient, but it doesn't disappear. You just need to find a way to communicate such that you are able to get their attention, wherever they may go. The platforms will change, but the attention will still be there...somewhere. #attention #socialmediaplatforms #attentioneconomy