Interact

General Outreach La-Z-Boy's Website La-Z-Boy's LinkedIn Eli's LinkedIn Recommended Resources and Media Pinterest Shoe Dog What Retirees Want Revisionist History Podcast

Recommended Tools and Resources Wordstream Miro Python R Catherine’s LinkedIn Coco’s LinkedIn Barbara’s LinkedIn

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Domtar's Website Domtar's LinkedIn Vanecia's LinkedIn Domtar's Podcast Recommended Resources: Brand Thanking and Other Noble Pursuits Design Matters Podcast Contagious: Why Things Catch On  The Good Brand  This is Marketing Printerverse Podcast Harvard Business Review Ideacast Stat mentioned by V on Company Savings on Work From Home

Recommended Resources James Hardie’s Site James Hardie’s LinkedIn Bridget’s LinkedIn Bridget Mentions “EQ” Learn about EQ Sprout Social Blog Social Media Today The Power Of Habit - Print - Audio Podcast Episode: Reinventing the Job Interview Tip: Find news sites for your industry and be aware of developments

Ponara Eng of Cambria chats with us about how he works with his team as well as his insights on planning for growth.   Ponara Eng on LinkedIn Cambria on LinkedIn Cambria's Website Resource Suggestions: Ad Age

Trevor DeWitt from Katerra shares his insights on the value of his leveraging one's experiences and continuing to learn as you grow. Trevor DeWitt on LinkedIn Katerra on LinkedIn Katerra Website Resource suggestions: Asana Slack

Robby Ferdinandus from Nexperia shares his insights on the the necessity for infrastructure preceding change and how to be a daring marketer. Robby Ferdinandus on LinkedIn Nexperia on LinkedIn Nexperia Website Resource suggestions: The Harvard Business Review The Economist

Ben Ingham from Peraton shares his insights on the importance of empathy combined with authenticity & creativity in marketing. Ben Ingham on LinkedIn Peraton on LinkedIn Peraton Website Book suggestions: Creative Confidence Confessions of an Advertising Man

Tracy Gaede Niehaus, director of marketing with Honeywell Intelligrated shares fresh perspectives on marketing, lead gen & metrics.  Honeywell Intelligrated Tracy Gaede Niehaus on LinkedIn Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand

Air Transport Services Group (ATSG) is a leading provider of aircraft leasing and air cargo transportation and related services. Kym Parks, ASTG Marketing Manager, talks about the new role of sales enablement in the current digital environment and how a marketing team can lead the effort to bundle exiting offerings to increase revenue. She also shares her unique perspective on marketing a company with 40 years of industry experience with the mindset of a startup company. ATSG Incorporated Airborne Maintenance and Engineering Services Kym Parks on LinkedIn Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand

Marketers are often called upon to be problem solvers. Ken Thomas, Director of Innovation and Marketing for The Dupps Company, talks about how he uses the answers to big questions to drive creativity. The Dupps Company RSS, LLC Ken Thomas LinkedIn Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand

FEATURING MELANIE HUET, EVP, CMO SERTA SIMMONS BEDDING Episode 23| Duration 17:17 Consumers are looking everywhere when researching and they want to interact and transact across that experience.  Melanie Huet, EVP, CMO at Serta Simmons Bedding discusses the importance of interacting and transacting with consumers across their experience and how an industry leader can continue to innovate.  Serta Simmons Bedding CMO Moves Podcast Y Pulse

Episode 22 | Duration 14:38 Virtual tours, online learning, live chat and other digital tools are vital for colleges and universities during this time. Kathy Wolf, Vice President of Marketing and Communications at Ball State University shares her perspective on what higher ed marketers can do to shift away from face to face interactions. She also discusses the importance of using data after a rebranding effort to continue to evolve your brand. Ball State University

Episode 21| Duration 14:12 Marketers during the COVID-19 Crisis have to balance internal and external communications in a rapidly changing landscape.  Warren Rupp is classified as an essential business as are many of their customers and distributors. Michelle Miller, Marketing Manager at Warren Rupp, discusses how they put together a team and a plan that leverages the vast knowledge of their sales team via social media.  Warren Rupp Sandpiper Versamatic Idex Corp

This week we take a break from our normally scheduled podcasts and are proud to share with you this episode of Aligned Podcast, an Upward podcast dedicated to Sales Enablement. Mark Goodwin and John Fimiani dive into 12 things marketers are focusing on during the COVID-19 crisis. John Fimiani, Partner at Upward Brand Interactions, shares insights he gathered for a recently published article entitled 12 Things Marketers Are Doing During the COVID-19 Crisis. Upward's COVID-19 Playbook

Overseeing and coordinating the marketing of one of the nation’s largest universities is no easy task, especially when it’s celebrating its 150th anniversary with a series of events and idea festivals. Ethan Braden, Purdue University’s Vice President of Marketing, talks with Allison and Mark about managing millions of webpages, ensuring a marketing team is a good brand steward, and marketing sesquicentennial events for the cradle of astronauts. Purdue University Take Giant Leaps:  Tweet Purdue: @LifeAtPurdue Follow Purdue on Facebook: @LifeAtPurdue Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand

For marketers working in industries that are slow to incorporate new marketing technologies, strategies and tactics, it can be frustrating. At the same time, achieving first-mover status offers an incredible opportunity to stand out. Pamela Furneaux, Marketing Communications Manager at Dayton Superior Corporation, discusses how to break out of the routine, push forward and differentiate. Dayton Superior Corporation Like Dayton Superior Connect with Dayton Superior Tweet at Dayton Superior Dayton Superior on Instagram Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand

From the origin of the sales funnel and the first direct marketing campaign to modern point of sale systems, NCR Corp. has been at the forefront of marketing technology and sales for more than 130 years. Katie Kirschner, Vice President of Brand, Content & Digital Marketing, explores how NCR continues to push marketing and sales technology forward through content creation focused on customer success. NCR Corporation Katie Kirschner on LinkedIn Growth IQ DataStory Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand

As one of the nation’s largest and most comprehensive universities, Ohio State has dozens, if not hundreds, of email marketing campaigns running at any given time focusing on prospective students, donors, medical professionals, researchers, current students and sports fans (just to name a few). Elaine Armbruster, Senior Director of Omnichannel Marketing, is in charge of wrangling and streamlining all these efforts. She talks with us about how successful email marketing strategies and campaigns are paying off for the Buckeyes. The Ohio State University Ohio State’s 150th Anniversary Day of Giving Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand