In this audio program, you meet movers, shakers and innovators in the eyeforpharma network who transform the pharmaceutical sector. Our mission is to make pharma more open and valued. We’re creating a movement for industry leaders who prioritize value for patients and healthcare. To get involved in one of our programs and to discover many other valuable resources, join us via social.eyeforpharma.com or get in touch directly at email@example.com. Thanks for tuning in!
Rethinking customer engagement in Pharma21/10/2017 Duración: 19min
How can pharmaceutical companies get to insights-driven customer engagement, that is the subject of today's program. We meet with one of our favorite marketing leaders over in Silicon Valley, Leilani Latimer who leads Global Marketing as Sr. Director for Zephyr Health.
1-1 with Janssen's Jane Griffiths (Group Chairman EMEA) on cancer research, blood cancer awareness, pricing and affordability in oncology04/10/2016 Duración: 17min
In our CEO series, we meet with Janssen's Group Chairman to review blood cancer awareness month, discuss how where we are in the cure for cancer and look at how big pharma should help patients manage the disease journey. Ulrich Neumann, US Managing Director, eyeforpharma, speaks with Jane Griffiths, Company Group Chairman of Janssen Europe, Middle East and Africa.
Expert Panel: New Ways to Pay for Pharma Innovation?24/08/2016 Duración: 46min
While the market becomes increasingly crowded with innovator drugs, pharma is finding it harder to recoup development costs. Join our panel of experts to understand how we should build innovative, cost-effective payment models based on 21st-century definitions of value. With Tamar Thompson, Director Federal Agency Payment (Bristol-Myers Squibb), Jennifer Hinkel, Partner (McGivney Global Advisors), hosted by Ulrich Neumann, US Managing Director, eyeforpharma)
Patient engagement strategies in the digital environment13/07/2016 Duración: 24min
It's become widely understood that a focus on patient value has become mission critical as we witness the force of consumerization in healthcare. Join us for a wide ranging conversation on the new digital ecosystem and the type of engagement models pharma companies are currently utilizing. Ulrich speaks with Dave Rosner and Mark Lush, two experienced life sciences consultants, both principal's with Deloitte Consulting who have recently co-authored a widely cited whitepaper on the topic (Deloitte Review, Issue 18 via dupress.com).
Debating Price vs Value in Oncology25/04/2016 Duración: 52min
Join us for this critical discussion about exploding cost in cancer care. Ahead of ASCO, we'll address some of the value frameworks and metrics, and what pharma ought to do to provide better evidence for their prices. You'll get to hear a pretty spirited debate debate between Michael Kolodziej, National Medical Director at Aetna, Steven Paulson, CEO and President at Texas Oncology and our good friend Jack Whelan at Cancer Warrior and Patient Leader.
Patient-Friendly Clinical Research22/06/2015 Duración: 16min
In this conversation with pharma change maker Paulo Moreira, we'll discuss how clinical trials and drug development can become more patient friendly. Paulo is EMD Serono's Vice President and Head of Global Clinical Operations for External Innovation. He's addressing what the industry has done wrong, why a paradigm change is needed for the clinical enterprise and how external innovation and technology must be leveraged to successfully engaging patients in the future.
4 Trends in Oncology Commercialization29/05/2015 Duración: 12min
In this conversation with renowned industry expert Maria Whitman of ZS Associates we'll discuss the overarching trends in Oncology that are most important to consider in terms of value and market access, explore the role of pathways and new models for risk sharing. How is this playing out so far, and what is the industry response? This audiocast will offer you exclusive insights on what manufacturers need to be thinking about as they approach new product launches in Oncology.