Search Advertising News

WHAT YOU WILL LEARN: 1) New feature: 'Column Recommendations' 2) Google My Business: 'Offers To Business' 3) New 'Google Ads Policy Manager'

WHAT YOU WILL LEARN: 1) 'Average Position' metric is dead 2) 'Call-Only Campaigns' get more headlines 3) 'Business Redressal Complaint Form'

WHAT YOU WILL LEARN: 1) 'Google Display Network' 3 updates 2) Google 'App Campaigns' gets new name 3) 'Merchant Center open to ALL retailers

WHAT YOU WILL LEARN: 1) 'Maximize Conversions' for YouTube ads 2) Respond to reviews inside Google Maps 3) YouTube now part of 'Search Partners' 4) Digital advertising increases 10% per year

WHAT YOU WILL LEARN: 1) 15 second non-skippable video ad 2) Microsoft Search Network gets bigger 3) 'Competitive Metrics For Audiences' 4) Service Area Businesses can expand 5) Article: "What is GCLID?"

WHAT YOU WILL LEARN: 1) 'AdWords Express' migrates to Google Ads 2) YouTube removes automatic sharing feature 3) Beware dynamic 'Sitelink Extensions' 4) "4 Key GDN Settings To Check For Smarter Ad Spend"

WHAT YOU WILL LEARN: 1) Try the new 'TV Screen Device Type' 2) Ready for text messaging to businesses? 3) Nobody reads old reviews anyway 4) Article - "ROAS For Ecommerce Stores"

WHAT YOU WILL LEARN: 1) GDN 'Audience Expansion Tool' 2) GDN 'Dynamic Prospecting' 3) GDN 'Custom Intent Segments' 4) "Why Pay A PPC Agency For Monthly Management?"

WHAT YOU WILL LEARN: 1) ‘Call Reporting’ gets an update 2) ‘Target Impression Share’ new bid strategy 3) “Rising Cost Per Click But I didn’t Change My Bids”

WHAT YOU WILL LEARN: 1) Automatically generated ‘Location Extensions’ 2) A fourth device type: ’TV Screens’ 3) Bing Ads & LinkedIn integration 4) ‘Demographic Targeting’ new options

WHAT YOU WILL LEARN: 1) Updates for 'Ad Preview And Diagnostics Tool' 2) Email forwarding for Click-To-Message ads 3) "YouTube Video Ads: Everything You Need To Know"