Advertising Specialty Institute

The industry’s most influential leader weighs in on hard-hitting issues like supplier service levels, inventory/supply chain, big opportunities, pressing challenges, and how the branded merchandise market will fare in 2023 and beyond.

Three first-timers on Counselor’s annual list of the industry’s most influential people share how they got started in promo, plus company innovations and initiatives aimed at moving the market forward.

ASI Media editors share key data from the Distributor Quarterly Sales Survey and discuss what the industry is saying about end of 2022 and beyond.

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Amanda Delaney, marketing manager, and Brittany Frase, director of sales and marketing, about all that went into the recent rebrand of Top 40 promo supplier Hirsch (asi/61005). Don’t miss this discussion!

ASI’s Senior Counsel Chuck Machion and Digital News Director Christopher Ruvo delve into an under-consideration regulation that could affect independent contractors – and the businesses that rely on them – in the promo industry.

The ASI Media crew offers their ideas to improve the industry’s reputation. Plus, “promotional products,” “swag” or “branded merchandise” – what term is best?

Mike Carroll of Intelligent Conversations shares insights about using evaluations to make sure new hires are a good fit for a specific team and job, as well as to improve productivity and culture for existing departments.

We’ve rounded up some of the best branded merch campaigns we’ve seen recently and discuss what makes them work. Plus, what lessons can promotional products suppliers and distributors learn from these examples?

In this live Social Angle discussion, ASI Media’s Vinnie Driscoll is joined by a panel of promo industry folks for an in-depth, roundtable discussion about social media and mental health. What are the dangers of social media and how can you protect yourself? Don’t miss this important discussion!

Scam attempts against industry firms are proliferating. Here’s how to spot them and keep from getting conned.

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Max Berg, co-founder of branded beer, wine, and hard seltzer supplier Eliqs, about his innovative product, how the idea was borne, social media opportunities and much more. Don’t miss this discussion!

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Brittany Murphy, marketing director at One Thing Marketing, about the role social media plays in the SEO of a business. How are they connected? Do social channels impact Google rankings? And how can you optimize your social profiles for SEO? Don’t miss this discussion for answers to all these questions, and more!

Beth Bridges, the Networking Motivator, explains how to navigate the fragmented landscape of in-person and online events.

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with alphabroder’s new Social Media Specialist, Taryn Estrada, about what attracted her to the industry, her background in social media, and what she has in store for the Top 40 supplier’s social media game. Don’t miss this discussion!

ASI Media staffers test out some fall flavors and share ideas for capitalizing on the season.

ASI Media's Vinnie Driscoll and Theresa Hegel discuss the newest social media platform, BeReal; what it is, what makes it unique, and if it’s right for the promo industry.

Get insights on top markets, hot products, selling strategies, and supplier inventory and service levels to help power a successful fourth quarter.

When the weather starts to get cold, you know what that means: the end-of-year sales rush is right around the corner. In today’s podcast with Josh Appelbaum, Chief Strategy Officer at Vantage Apparel, you’ll find out why it’s never too early to start placing Q4 orders, which supplier services can save the day and reduce stress, plus product recommendations you can start presenting clients today.

ASI Media’s Vinnie Driscoll is joined by Ellie Bathe, Chief Caffeinator at coffee supplier Logojojo, to discuss how she uses social media to create buzz for her brand, why humor and puns are important, and much more!

Unconscious communication is below the threshold of conscious awareness; it’s what we’re not paying direct attention to at a given moment. And yet, it can be just as powerful as what’s said out loud. That’s according to Stephen McGarvey, founder and president of Solutions in Mind in Oakville, ON. McGarvey, author of the new book “Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior,” educates and speaks around the world on the topic of unconscious communication, positive persuasion and influencing others with integrity, all of which can strengthen professional teams and lead to more sales.