Sinopsis
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Episodios
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Promo Insiders: Social Missions & Sustainability Score-Keeping
22/02/2023 Duración: 31minKevin McCracken, co-founder of Social Imprints, talks about baking social responsibility and “fair-chance” hiring into your company’s ethos, as well as how sustainability efforts can improve the industry as a whole.
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The Social Angle, Episode 126: I’m A New Supplier, Now What?
15/02/2023 Duración: 30minIn this live Social Angle podcast from Wednesday, Feb. 15 at 11 am EST, ASI Media’s Vinnie Driscoll chats with Jon Katz, founder of portable blender supplier BLENDi (asi/63737), about what it's like being new to the industry, how he uses social media to promote his product and solicit trade show tips, and much more.
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Promo Insiders: An Update on the Travel Industry
14/02/2023 Duración: 25minTwo experts return to the podcast to give an update on this recovering sector.
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Promo Insiders: Breaking Down Promo’s Record-Tying 2022 Sales
08/02/2023 Duración: 28minASI’s Nate Kucsma and Christopher Ruvo examine the industry’s strong 2022 performance and discuss what lies ahead in 2023.
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The Social Angle, Episode 125: Social Media Tips for Apparel Decorating Pros
06/02/2023 Duración: 38minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Erich Campbell, an apparel decorating professional, about how he uses social media for his business, tips for screen printers and embroiderers, and much more. If you’re an apparel decorator looking to stand out on social media, don’t miss this discussion!
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Promo Insiders: Talking Casual Fashion With SanMar’s Trend Analyst
03/02/2023 Duración: 36minVicki Ostrom explains how comfortable apparel became synonymous with style.
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The Social Angle, Episode 124: How to Grow Your Brand With Social Media
27/01/2023 Duración: 33minIn this live Social Angle podcast, recorded Wednesday, January 25, ASI Media’s Vinnie Driscoll chats with Sam Moses, the Chief Socktologist of Sockrates Custom Socks (asi/88082), about how to get attention on social media to grow your brand.
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Promo Insiders: How Promo Can Help End Plastic Pollution
24/01/2023 Duración: 21minGia Machlin of New York City distributor EcoPlum discusses the importance of creating a Global Plastics Treaty and strategies distributors can use to become more sustainable.
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Promo Insiders: The Future of HPG and Evans Following the Big Acquisition
20/01/2023 Duración: 23minTop 40 supplier HPG this month acquired fellow Top 40 firm Evans Manufacturing. What can distributors expect in terms of service? How does the deal benefit the firms and their customers? Plus, where is M&A in promo headed?
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The Social Angle, Episode 123: Get Over Your Fear of Public Speaking
19/01/2023 Duración: 35minIn this live Social Angle podcast from January 18, ASI Media’s Vinnie Driscoll chats with dynamic motivational speaker Cliff Quicksell, of Cliff Quicksell & Associates, about getting over a fear of public speaking. If you’re one of the millions who suffers from social anxiety and/or are apprehensive to get in front of a camera to do social media, Cliff has the perfect tips for you. Don’t miss this discussion!
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Promo Insiders: Gemline’s New CEO Gets Candid on the Challenges, Opportunities & Evolution of Promo
18/01/2023 Duración: 26minThe just-promoted chief executive of the industry’s 10th largest supplier, Frank Carpenito talks everything from consolidation and supplier service levels, to changing end-client demands, sustainability, potential recession impacts and more.
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The Social Angle, Episode 122: Are Blogs Still Relevant?
13/01/2023 Duración: 33minIn this live Social Angle podcast, recorded on Friday, January 13 at 1 pm EDT, ASI Media’s Vinnie Driscoll chats with Shane Shirley, of Shane Shirley Media, about blogs. Are they still relevant? What are the benefits of having one? And should you add one to your marketing arsenal? Don’t miss this discussion!
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Promo Insiders: Recapping ASI Show Orlando
12/01/2023 Duración: 15minASI Media’s editors talk about the first major industry event of 2023, which featured instructive education, insightful keynote speakers and a bustling floor of supplier exhibits.
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Promo Insiders: 10 Bold Predictions for 2023
06/01/2023 Duración: 50minThe editors of ASI Media predict the trends and issues that will define the year ahead for the promo industry.
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Promo Insiders: Building the Dallas Cowboys Brand: A Chat with Charlotte Jones
22/12/2022 Duración: 11minCharlotte Jones, who spearheads business operations and marketing strategies for the Dallas Cowboys, shares insights into the sports franchise’s brand and previews her upcoming keynote at the ASI Show Fort Worth.
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Promo Insiders: Creative Secrets of Live Decoration and Activations
16/12/2022 Duración: 27minLucas Guariglia of Rowboat Creative shares his advice and details the state of experiential branding as events return.
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The Social Angle, Episode 121: How I Got My Largest Sale in the Promo Industry
15/12/2022 Duración: 29minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Nicole Campbell, president of Active Promotions, about how she was able to land her biggest sale to date: a 200,000 order for shirts!
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The Social Angle, Episode 120: How Promo Pros Can Effectively Leverage Social Media at Trade Shows
13/12/2022 Duración: 52minIn this live Social Angle discussion, ASI Media’s Vinnie Driscoll is joined by a panel of promo industry folks for an in-depth, roundtable discussion about how distributors and suppliers should be using social media at trade shows. With trade-show season just a month away, you don’t want to miss these tips!
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Promo Insiders: Develop a More Intentional Strategy for Sales Calls
07/12/2022 Duración: 11minConsultant, author and speaker Shawn Rhodes, a former U.S. Marine, gives a preview of his keynote address to be held in January at ASI Show Orlando.
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The Social Angle, Episode 119: ASI Intern Update – Where Are They Now?
02/12/2022 Duración: 38minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with former ASI interns Rachel Ramirez and Andréa Miller about what they're doing now, valuable skills they learned during their internships, the role social media plays in their professional lives as journalists, and their favorite ASI memory.