Advertising Specialty Institute

The year is winding down and 2022 will be here before you know it. Now’s the time to think ahead and start planning for the new year. To help you out, today we’re speaking with Rob Watson, Chief Experience Officer at Vantage Apparel. You’ll find out how the promo landscape has changed and why service selling is essential for success in 2022.

Social audio or audio-based is taking the world of content creators by storm. Don’t want to spend money on booking a conference room? Host a room on Clubhouse! Don’t feel like brushing your hair? That’s cool, you can throw on a hat and host a Twitter Space. All jokes aside, social audio is a HUGE trend that presents tons of opportunities for promo pros to humanize their brand, engage their audience and showcase their thought leadership.

In this episode of Promo Insiders, Senior Writer John Corrigan learns Fremont, CA-based Fossa Apparel’s origin story from Michelle Chen, current owner and sales director. She also discusses the challenges of running a woman-owned and minority-owned business.

Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.

The positive aspects of social media are well documented – connectivity, networking, education and learning – but the negative aspects of it can be debilitating. In this Social Angle podcast, ASI Media's Vinnie Driscoll gets candid with High Caliber Line's Amanda Delaney about the negative impact of social media, ways you can identify them, and what you can do to protect yourself.

ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.

Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.

In this Promo Insiders podcast hosted by ASI Media Digital News Director Christopher Ruvo, ASI executives Andy Cohen and Michele Bell offer insights into what will make the 2021 Power Summit a can’t-miss event for promo leaders.

In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with Richard Montañez, the former vice president of multicultural sales and marketing at PepsiCo North America, about his moves up the company ranks, his experiences in product innovation, a recent PR crisis that could have damaged his reputation and how to deftly lead a team through a serious time such as COVID.

Swag.com founders Jeremy Parker and Josh Orbach are two millennials who got their start selling T-shirts, had an assist from Mark Cuban (of all people) and decided that the future of the promo industry was online. Then, like the down-to-their-DNA entrepreneurs they are, they looked at how things were done and knew they could find a way to make it better. More than doubling their sales from 2020 to $30 million so far this year, Parker and Orbach may have cracked the code to promo’s future success.

In this episode of Promo Insiders, Senior Writer John Corrigan talks with Sandtricia Strickland, president of Essential Creations Chicago, about overcoming 2020, her success thus far in 2021 and how she’s been able to cultivate a family business for over 20 years.

If you have a great podcast but have no idea how to get it out there, then this is the Social Angle podcast you've been waiting for! ASI Media's Vinnie Driscoll talks to multi-talented audio specialist Suze Cooper about everything from the best directories for storage to how to promote your podcast on social media.

Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.

ASI Media's Vinnie Driscoll talks with Starline's Jon Norris, a former Tech Executive of the Year, about the importance of social media security in this Social Angle podcast.

In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, talks with Christina Ross, president of Silver Frog Marketing, about how to build relationships through digital marketing and some of the hottest trends in the field.

ASI Media's Vinnie Driscoll talks with brand industry expert Allen Adamson about how businesses can recognize when it's time for a change, and how to stay relevant while evolving.

alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.

The end of the year will be here before you know it, which means now’s the time to shore up end-of-year orders. Find out all of the sales tips and retail trends you need to know to plan ahead for the 2021 holiday sales rush. Today we’re joined by Rob Watson, Chief Experience Officer at Vantage Apparel. Let’s dive in.

In this episode of The Social Angle, ASI Media's Social Media Manager Melissa Newman joins Content Creator Jade Buchanan for a chat about all-things nostalgia. They discuss which big brands are honoring their customers with nostalgic campaigns (like Mead with their new Trapper Keepers) and shedding tears of joy over receiving an Apple iMAC G3 as a gift. So, get in, we’re hopping into our DeLorean to take a sonic trip back in time to celebrate the past!

In this special edition of Promo Insiders, Digital Content Director Vin Driscoll hosts a Twitter Space with Sara Lavenduski, executive editor of digital content for ASI Media, and Kate Plummer, vice president of sales and marketing at Clearmount (asi/45440) in Toronto, to discuss the current state of Canadian promo and predictions for the coming months as challenges continue.