Advertising Specialty Institute

In this episode of Promo Insiders, Senior Writer John Corrigan talks with the CEO of Beverly, MA-based Boost Promotions (asi/142942) about preparing for the return of PPE in the promotional products industry.

In the latest Social Angle podcast, ASI Media's Vinnie Driscoll chats with PromoShop's Kris Robinson for a lively discussion about the power of nostalgia marketing and the important role social media plays in it.

While social media professionals continue to fight perceptions that social media is “easy” or a job that you can delegate to an intern, ASI Media’s Melissa Newman and Vin Driscoll sit down to discuss the importance of social media marketing at live events and how it can deliver real results for your business. They talk about creating a strategy (5 months in advance), working with internal stakeholders to plan content and coverage, fielding customer service questions, and building community across platforms.

Meet Sarah Whitaker, the owner and client success manager at Williams Advertising and Branded by Williams. Whitaker is a master at creating lifestyle content for social media that’s engaging, showcases promo in an engaging way and speaks directly to her target audience. In this episode of The Social Angle, Whitaker shares her insight into using Instagram and LinkedIn to convey her brand message, leveraging social media to gain organic leads and creating world-class lifestyle content. Let’s dive into her episode!

Next Level Apparel needs no introduction as one of the leaders in promo apparel trends and fashion … but did you know they’re a leader in sustainable manufacturing and eco-friendly apparel as well? To learn more, today we’re sitting down with Eric Simsolo, VP of Business Development at Next Level Apparel. We’ll find out why Next Level got into the sustainable production game, what challenges they face because of it and how they’ve overcome to produce stylish eco-friendly garments.

In this episode of Promo Insiders, Sara Lavenduski, ASI Media’s executive editor of digital content, speaks with Margo Kahnrose, chief marketing officer of commerce intelligence platform Skai, about the marketing value of brand stunts, which often include branded merchandise.

In the latest Social Angle podcast, ASI Media's Vinnie Driscoll talks with Kelly Brown, of Green Giftz, about how well-designed and eco-friendly merchandise can result in less waste and more brand advocacy.

In this episode of Promo Insiders, Theresa Hegel, ASI Media’s executive editor of digital content, chats with Roderick and Mark about the lasting impression that promo makes and what surprised them about their time with ASI. Because all three are working remotely and hail from different states – Pennsylvania, New Jersey and Georgia – they also shared some of their favorite regional foods and discussed such crucial topics as whether pineapples, white clams or crabmeat belong on top of a pizza and if you really can deep-fry anything.

In this episode of the Social Angle podcast, Jay Busselle and Jessica Gibbons-Rauch chat with ASI Media’s Melissa Newman to talk all-things social selling, LinkedIn marketing tactics, and even give Newman’s LinkedIn profile a makeover.

In this episode of the Promo Insiders podcast, Senior Writer John Corrigan speaks with Steve Flaughers, owner of Proforma 3rd Degree Marketing, about his concerns, including the licensing challenges.

Top 40 supplier Vantage Apparel (asi/93390) recently acquired Lynka, the leading full-service European corporate apparel supplier. Vantage CEO Ira Neaman and Lynka founder and shareholder John Lynch said the timing was right for the partnership. In this episode of Promo Insiders, Theresa Hegel, executive editor for digital content, talks with Neaman and Lynch about the similarities between the two companies and what the acquisition will mean for promo distributors.

In this episode of the Social Angle podcast, ASI Media’s Melissa Newman chats virtually with Kirby Hasseman, owner of Hasseman Marketing & Communications, about his content marketing empire, a kismet meeting with best-selling author Seth Godin and how personal development helped him to create the right mindset for success.

In a year with wildly unpredictable results, the Counselor team discusses the most surprising findings from our SOI issue.

ASI Media's Melissa Newman talks with Ryan Tickle of Cannabis Promotions about how he approaches marketing a product as controversial and divisive as cannabis.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll talks to Michelle Garrett, PR consultant and freelance writer, about how to use Spaces for your business. Garrett, who’s been on Twitter for a dozen years and hosts an engaged and robust weekly Space on Twitter called the PR Lunch Hour, discusses how she’s been able to get so much buy-in from her followers, why she chose Spaces over Clubhouse, basic tips and much more.

In this discussion, ASI Media Digital News Director Christopher Ruvo talks with Jonathan Isaacson, Gemline's CEO/Chairman, about his efforts and achievements during the pandemic. It’s a story of perseverance, adaptability, moral courage, commitment, entrepreneurial dexterity and more that you won’t want to miss.

In this Promo Insiders podcast, Executive Editor Theresa Hegel talks with Menda Wright and Ann Vidro – Counselor’s 2021 Distributor Entrepreneurs of the Year and the high-energy team behind Creative Studio Promotions.

The Canadian industry veteran looks ahead to business after COVID.

The 2021 Woman of Distinction discusses her start in the industry and the path forward after COVID.

In this episode of Promo Insiders, Michele Bell, ASI’s vice president of Editorial, Education & Special Events talks to Matt Franks and Miles Lovegrove, co-owners of UK-based distributor Fluid Branding and the 2021 Counselor International Persons of the Year.