Advertising Specialty Institute

ASI Media's Melissa Newman talks with Ryan Tickle of Cannabis Promotions about how he approaches marketing a product as controversial and divisive as cannabis.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll talks to Michelle Garrett, PR consultant and freelance writer, about how to use Spaces for your business. Garrett, who’s been on Twitter for a dozen years and hosts an engaged and robust weekly Space on Twitter called the PR Lunch Hour, discusses how she’s been able to get so much buy-in from her followers, why she chose Spaces over Clubhouse, basic tips and much more.

In this discussion, ASI Media Digital News Director Christopher Ruvo talks with Jonathan Isaacson, Gemline's CEO/Chairman, about his efforts and achievements during the pandemic. It’s a story of perseverance, adaptability, moral courage, commitment, entrepreneurial dexterity and more that you won’t want to miss.

In this Promo Insiders podcast, Executive Editor Theresa Hegel talks with Menda Wright and Ann Vidro – Counselor’s 2021 Distributor Entrepreneurs of the Year and the high-energy team behind Creative Studio Promotions.

The Canadian industry veteran looks ahead to business after COVID.

The 2021 Woman of Distinction discusses her start in the industry and the path forward after COVID.

In this episode of Promo Insiders, Michele Bell, ASI’s vice president of Editorial, Education & Special Events talks to Matt Franks and Miles Lovegrove, co-owners of UK-based distributor Fluid Branding and the 2021 Counselor International Persons of the Year.

Walter Hill Jr. talks about his new book Think Red Flags and shares his approach to entrepreneurship.

In this episode of The Social Angle podcast, Bobby Lehew, of commonsku, shares his thoughts on content, storytelling and identity through his own origin story as a promotional products professional with Melissa Newman. “What material (content) sets us free is when we come to grips with our own unique identity,” says Lehew. It’s a fun and engaging episode, so get ready to dive in!

In this Promo Insiders podcast, Senior Writer John Corrigan talks with ASI Social Media Manager Melissa Newman about what to expect this year for Promo in the Wild, the benefits of running a social media campaign and what it takes to create and sustain a successful one.

Now more than ever, having a strong personal brand can help you build your business. In this informative Social Angle podcast, ASI Media's Vinnie Driscoll talks with Digital Marketing Strategist Suzanne Huber about ways you can build your personal brand with social media.

Here’s a sign that we’re getting back to normalcy – Dan Thurmon is coming to ASI Chicago. An ASI Show favorite, the president of Motivation Works will be once again dazzling on stage on July 14 with his acrobatics, juggling and oh yes, that unicycle. In this episode of Promo Insiders, Senior Writer John Corrigan talks with Thurmon about how he adapted to the COVID-19 pandemic and what fresh insights he’ll be bringing to the promotional products industry’s first major gathering since March 2020.

If you produce any video for your business you should be storing them in the social media platform YouTube. If not, you could be losing out on some valuable discoverability. Find out more in this repurposed Facebook Livestream with ASI Media's Vinnie Driscoll and Melissa Newman.

Theresa Hegel and Sara Lavenduski discuss rising tensions between employers looking to open their doors and employees who want to remain remote.

Wendy Ferber and Andy Nadel, the husband-and-wife team behind Pride Products, made a crucial pivot during the pandemic that led to a new business opportunity called ConnectRship. Based on a love of game night, this new venture provides a fun virtual game experience that helps assist in developing and maintaining relationships with clients and co-workers. In this insightful Social Angle podcast, ASI Media's Vinnie Driscoll talks to Nadel and Ferber about this pivot, the success they've had and, of course, their use of social media.

In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content at ASI, chats with CEO Jeffrey Mayer and Jordan Scaduto, executive vice president of LBU, about the ins and outs of customization and how domestic production can help distributors alleviate some of the supply chain issues plaguing the promotional products industry right now.

In this episode of The Social Angle, ASI Media's Vinnie Driscoll and Melissa Newman dissect a recent Twitter thread from Jayde Powell, head of social and community at Drink Sunwink, who shared actionable tips on revamping your social media marketing strategy for better results. It’s a great episode that you don’t want to miss!

Warming weather and states reopening are factors paving the way for the return of live events across the country – both within the promotional products industry and other industries. ASI Chicago returns to McCormick Place from July 13-15, followed immediately by the Chicago Auto Show – billed as the nation’s largest auto show and rescheduled from February. The return of trade shows and events spells opportunity for the industry, but in many ways, 2021 will be a transition period back to normalcy. Many shows and events will continue to have heightened safety protocols and built-in distancing, at least in the short term. In this episode of Promo Insiders, Theresa Hegel, ASI Media executive editor of digital content, and Tricia Walter, manager of corporate events at ASI, talk about what trade shows are going to look like this year and how promo pros can prepare.

Swire Ho knows how to maximize his time. The director of sales & marketing at Garuda Promo and Branding Solutions has been able to successfully grow his small business with social media and podcasts while also juggling the day-to-day duties of running his own distributorship. In this informative Social Angle podcast, Swire talks with Vinnie Driscoll about his approach to social media and business, tools you can use to succeed, and a clever approach to podcasts that can get you noticed!

As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned hosted-buyer events beginning in June and our large annual in-person trade show July 13-15 in Chicago. But what does that mean for virtual trade shows? Is it time to pull the plug? David Betke doesn’t think so. The principal of Do Better Marketing, a division of Canadian distributor Avatar Brand Management (asi/127901), embraced the digital disruption last year with GreenShows, an eco-friendly alternative to traditional trade shows. In this Promo Insiders podcast, Senior Writer John Corrigan chats with Betke about his innovative platform and the future of the trade show experience.