Sinopsis
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Episodios
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Promo Insiders: A Conversation with Mimi Brown, Keynote Speaker at ASI Show Fort Worth
13/02/2024 Duración: 09minThe sales, communication, leadership and influence expert will deliver a keynote address at ASI Fort Worth next month.
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Promo Insiders: Culture-Building Strategies from Counselor Best Places to Work Companies
02/02/2024 Duración: 49minShelley Stewart of Red Promotions (asi/590025), Paul Cosaro of Picnic Time (asi/78065) and Brian Haner of Image Source (asi/230121) join Promo Insiders to discuss the ideas and strategies that helped place their companies on the Counselor 2024 Best Places to Work list.
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Promo Insiders - The Numbers, Nuances & Stories Behind Promo's $26.1-Billion 2023
31/01/2024 Duración: 25minASI Senior Executive Director of Research Nate Kucsma and News Director Christopher Ruvo delve into the details behind promo’s successful but challenging year.
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Introducing ASI Media’s Product Hub
24/01/2024 Duración: 08minASI Media editors discuss our new product-specific page, featuring showcases, trends, case studies and more.
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Promo Insiders - Contending With Stress In Sales
16/01/2024 Duración: 19minMindfulness expert Joy Rains shares best practices for relieving tension on the job.
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Recapping ASI Orlando: Product Trends, Inspiring Keynotes & Professional Development
09/01/2024 Duración: 28minExcitement and energy for the new year abounded at the industry’s first big trade show of 2024.
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Promo Insiders - Bold Promo Predictions for 2024
04/01/2024 Duración: 45minThe ASI Media editors peer into their crystal ball once again and forecast this year’s major developments.
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Promo Insiders – The Stanley Quencher
21/12/2023 Duración: 08minNick Lateur of Top 40 supplier HPG talks about the insatiable demand for 2023’s must-have status symbol.
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Promo Insiders - Beth Paretta
06/12/2023 Duración: 25minTheresa Hegel talks with Beth Paretta, owner of Paretta Autosport, the first woman-owned, woman-driven team in the INDYCAR Series. Paretta will be a speaker at the upcoming ASI Orlando show in January.
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Promo Insiders - Savannah Bananas
05/12/2023 Duración: 12minJesse Cole, founder of the super successful exhibition baseball team the Savannah Bananas, delivers unconventional insights that can help power a brand or business to the top. Cole is keynoting the ASI Show Orlando 2024.
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Promo Insiders: Wisdom From Distributors Celebrating Milestone Anniversaries
17/11/2023 Duración: 40minOwners and execs whose companies have lasted 10, 20 and 30 years share the lessons they’ve learned along the way.
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Lewiston Strong: Geiger’s Jo-an Lantz on Leading in the Wake of Maine’s Deadliest Mass Shooting
08/11/2023 Duración: 28minThe tragedy occurred in the town that Lantz and the Top 40 distributor call home. Here, the CEO candidly discusses the impacts on her community and how to lead during a crisis.
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Promo Insiders: Top Takeaways From the ASI Power Summit
02/11/2023 Duración: 37minBrand authenticity, AI and industry sales were among the many compelling topics discussed at the event, which brings in top executives in promo.
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The Social Angle, Episode 145: A Day in the Life of a Social Media Coordinator
01/11/2023 Duración: 24minWhat’s it like to be heading up the social media of a Top 40 distributor? In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Elizabeth Purtell, of Overture Promotions (asi/288473), about what a day in the life looks like for a young social media coordinator. How much freedom does Elizabeth have to create content? What are the challenges and roadblocks? Find out this in this live discussion!
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Promo Insiders: How To the Market Is Building Ethical Supply Chains
26/10/2023 Duración: 13minJane Mosbacher Morris says she saw the power of leveraging market forces to effect change during her time working for the U.S. State Department.
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The Social Angle, Episode 144: Interview with Andrew Titus of Fully Promoted
24/10/2023 Duración: 27minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Andrew Titus, the young, twenty-something president of Fully Promoted (asi/384000), about what it’s like to lead a Top 40 company at such a young age. What are Andrew’s biggest challenges? How does he utilize social media to grow the Fully Promoted brand? And what does he think this industry needs to be better at? Find out this, and much more, in this live discussion!
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Promo Insiders: The Staying Power of Pens
17/10/2023 Duración: 12minColleen Shea shares the history of her family’s 95-year-old writing instrument company and their commitment to keeping all production in New Jersey.
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The Social Angle, Episode 143: Kirby Hasseman Discusses New Book
12/10/2023 Duración: 28minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Kirby Hasseman, of Hasseman Marketing, about his new book: Hit the TARGET: A story about marketing, business and life. What was Kirby’s inspiration? And how does he find the time to juggle so many responsibilities? Find out this, and much more, in this live discussion!
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Promo Insiders: Scams Aimed at Distributors Increase, Get More Sophisticated
11/10/2023 Duración: 20minASI Media editors Christopher Ruvo and Theresa Hegel unpack how the schemes are becoming more cunning and provide tips to keep from getting conned.
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The Social Angle, Episode 142: AI and Social Media
09/10/2023 Duración: 32minIn this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Digital Marketer Marji J. Sherman about A.I. and how it will impact social media. What are the advantages of tools like ChatGPT, and what are the challenges? Find out this, and much more, in this live discussion!