Insights With Trent Munday

Mental Health and Mental Wellness has long had a stigma attached to it. One potentially positive outcome from this COVID-19 pandemic and subsequent lockdowns and isolation will be an increased awareness of these issues. Of course, the sad downside is that there will also be a rise in the issues related to Mental Wellness. In the short term, that will mean a lot of pain for many people. But in the longer term, hopefully we will all come to have a great appreciation and understanding of the very real issues around Mental Wellness. #mentalwellness #mentalhealthawareness #mentalillness

There will be some positive outcomes from the global lockdowns and isolation that we are all experiencing as a result of this COVID-19 pandemic. One of them is an awareness of just how we're connected to everything else. I'm not just talking about spiritual stuff. How we are connected to the outcomes of our companies. How we are connected to the supply chain. How we are connected to the planet. Some of these realisations will come as a bit of a shock. We'll want to change them. But that's ok too. #connectedworld #globalcommunity #selfawareness

Customer Service will be a big winner in the aftermath of this COVID-19 crisis. Social Distancing will mean limited customers in your store at the same time. Many will prefer to stick with online shopping where possible. So you need to make every customer count! You want to increase the average basket size of each customer. More than ever, Customer Service, in the Post-COVID-19 world, will be the ultimate USP. #customerservice #customersatisfaction #customerfocus

New ideas are great. At a time of crisis you could argue they are actually essential. The only thing better than one idea, is many ideas. The only thing better than many ideas is what happens when you have IDEAS SEX! It's not as rude as it sounds. Quite simply, it's just about taking two different ideas, mating them, and seeing what gets created. It's really how great innovation happens. So says James Altucher...and I tend to agree with him! #ideas #innovation #innovativethinking

As countries around the world are closing their borders amidst the global COVID-19 pandemic, many are declaring the end of Globalisation. The time has come for countries to ensure their domestic house is in order so they can be self-sufficient. Maybe we need to look a step beyond that...towards De-Urbanisation? We are seeing the power of local communities supporting each other through this crisis. If we are going to need to rebuild our world in the aftermath of this pandemic, surely that can be better achieved at the local level? #communityspirit #rebuilding #localsupport

Whatever you're sharing another person's post, commenting on a post, creating your own videos or writing a blog, your Content Strategy at a time of Crisis, like right now, should fall into one of two buckets. Deepen Relationships OR Open Gateways. If you're content isn't doing one of those two things, then you're probably doing it wrong. NB: Thanks to Julie Bach for the idea! #contentstrategy #relationshipbuilding #gateway

Virtual Wellness is everywhere right now. Virtual Meditation. Virtual Yoga. Virtual Healing. Virtual Massage Techniques. Spa & Wellness businesses forced to close their doors during the global lockdown are offering all sorts of virtual alternatives - for free. It makes sense. It's a great way to maintain contact with their customers. Some say after these lockdowns end they will start charging for these virtual experiences. Good luck! Too late now, we're used to the Free version. BUT...why not attached an Ad-Supported Revenue Model to your free virtual offerings? #virtualwellness #virtualcoaching #revenuemodels

Industries are built in this order... Market - Supply - Ecosystem The Market demands certain need/want/desire to be met. Supplies create various products & services to meet that demand. And Ecosystem forms above & around all of that to support the industry. That Ecosystem includes Industry Associations, Conferences & various support businesses. But as an industry matures, the Ecosystem often starts dictating to the Market. That's dangerous. Any industry that is not be led & defined by the Market is at risk...especially now. And and times of crisis, like right now, Suppliers must take their lead from the Market, not the Ecosystem. #industry #ecosystem #customerfocus

If you can control the access to your business premises, you have the opportunity to create a Safe Haven for your customers.  Coming out of this COVID-19 global pandemic, Safe Havens are what people will look for in everything they do and everywhere they go. Start thinking about what type of access controls you need to have in place when your business opens up again to give people the feeling of a Safe Haven. Temperature Checks for all customers entering your premises. Hand sanitisers placed around the store. Social Distancing between customers within your shop. Service Staff wearing face masks in your restaurant. Limited numbers in the store. All of these measure are examples of the sorts of access controls you could put in place to create a Safe Haven. #safehaven #accesscontrol #postcovid19

Cruise Ships have taken a lot of heat during this COVID-19 pandemic There's no doubt that they have contributed to the spread of the virus. But here's a twist, in the event of a global virus outbreak like this one, is there any better place to be in the world..than on an uninfected cruise ship in the middle of the ocean? If that ship is virus-free and they implement the right processes to keep it that way, where else would you rather be? #cruiseships #cruiselines #tourism

Many countries around the world have privatised many of their Essential Services. At a time of crisis like right now, if these companies fail, the government has an obligation to bail them out. So if the government will always been on the hook for these services and utilities, are they better to just manage them itself? Maybe a hybrid management model makes sense? Something similar to the hotel management model whereby the government owns the asset and hires a management company to run it? #essentialservices #businessmodels #privatisation

One thing that this global lockdown is teaching us is the difference between Utility and Experience. When it comes to retail items, many of them can just be delivered to us. There is no need for us to go to the stores and shopping malls. But what many of us are missing right now is the Experience of going shopping. And not just the in-store experiences, but everything around it. Getting in the car, driving to the mall, searching for a park, finding a nearby spot for lunch, etc. Will we go back to those experiences when our lockdowns are lifted? Or will we go for the Utility where we can, and then look elsewhere for our Experiences? How and what experiences will you be able to provide in the Brave New World of tomorrow for your customers? #experiences #utility #experiencedesign

Just as some new and interesting businesses will emerge from this current crisis, so too may entire industries. That's what happened with the Hotel Spa Industry after the Asian Financial Crisis of the mid 1990's. So start thinking about what industries you think might emerge from this crisis and see if you can find a way to either be part of those industries of the future or even their supporting industries. If you can, you should be able to find some exciting opportunities. #newbusinessopportunities #planning #innovativethinking

Mandara Spa was born out of the Asian Financial Crisis of the mid-1990's. The founder's pivoted from a Spa Village concept when the economic crisis enveloped Indonesia, Asia and many other parts of the world. But in that ruin, they found a tiny glimmer of an opportunity to remove furniture from empty hotel rooms, put in some massage tables and sell massage treatments. Thus, the Mandara Spa Hotel Spa Model was born. #pivoting #innovativethinking #adapting

What exactly will your business look like on the other side of this crisis? For many, it's impossible to be certain. But we can make some assumptions based on what we've seen so far during this COVID-19 pandemic. Based on those assumptions, businesses need to review their Standard Operating Procedures now and amend as needed to meet the demands and expectations of tomorrow. Will you temperature check all guests on arrival? Are your Spa Therapists wearing face masks at all times...not just during facial treatments? Do your guests wash their hands on arrival? Do you have procedures in place to allow for social distancing of guests when they are in public spaces? All these questions and more should be being asked right now and SOPs amended or created to reflect the new procedures. #procedures #standards #operations

The Tyranny of Distance has been something societies have been working to overcome for generations. And I think we're largely succeeded. Right now, in the midst of this COVID-19 crisis, many in the world are experiencing the Tyranny of Proximity. What about tomorrow? Will we find new ways to distribute work? Will we choose distance over proximity? #distributedsystems #futureofwork #tomorrowstartstoday

Right now the world is in Crisis. We're all about survival. Just getting through this. Nobody knows what the word will look like on the other side of this. The one thing you can be sure of though, is it will be Chaos! And that is when you need to be able to execute. So, plan now, while the world is in Crisis so that you are better able to execute tomorrow, in Chaos! The companies that do will be the winners in the Brave New World. #chaos #crisisplanning #opportunities

Anyone who's ever posted content for anything more than the personal satisfaction of the process, has probably obsessed over the algorithm. That mystical thing that determine which bits of content get seen by which audience and when. But right now, with the world on lockdown, the behaviour patterns on which those algorithms have been based have been thrown into chaos. So, if you're using this downtime to up your content creation and distribution game, don't worry too much about the best advice out there on how to optimise based on the algorithms. #contentcreation #contentstrategy #algorithms

At times of economic crisis, like right now, many CEOs and Executive Teams take pay cuts. Why? For a small business, sure, executive pay cuts might mean the difference between the company's survival or not. But for the big companies, especially the big public companies, that's not the case. So then it must be just to show solidarity with the rest of the workforce who are being laid off, furloughed or terminated. But does the rest of the workforce really care? A CEO on a 50% pay cut will always be better off than an hourly worker who's been furloughed. #crisisleadership #furlough #CEOs

The businesses that will be best equipped to survive and thrive in the Post COVID-19 World will be those that manage to build a Sense of Community around what they do. It's a concept that lots of companies pay lip service to, but not so many really do it. If you have a customer database of any sort, make sure you're helping your community right now. Reach out to them and just say Hi! Send them an email, a text, a phone call. Better still, record a short personal video message and send them that. This NOT about promoting your business. It's about being a good community member. #communityengagement #customerengagement #businessbuilding