Insights With Trent Munday

A great tip from the folks at The Ready on making your business meetings more efficient. Use 'Rounds'. The concept of a Round is that everyone around the table gets a few minutes to share their thoughts on the topic at hand. Then, you move on to the next person at the table. No further discussions or comments. No questions. And no going back. As The Ready explains... "Will people want to say more? Of course. Will you have gotten 80% of the most important information quickly? Yep. Is the remaining 20% worth the effort? Almost never." #meetings #organizationalculture #companyculture

Being different works - at least for a while. In the short term, it allows you to stand out. To be noticed. To get the market's attention. However, in the longer term, if your product or service is not of high quality, even being different will not save you. But in a situation where there is little to no social proof or validation, being different provides just that. So, where did I learn this little life lesson? At the Melbourne Noodle Market of course! Yes! Really!   #differentiation #standingout #marketing

People don't really care about what you do...they care about what you can do for them. So the best Linkedin profile you can have is... I help [target audience] achieve [results] by [what you do]. That is a compelling narrative according to James Tuckerman...and I think he has a pretty go argument. #linkedinprofile #valueproposition #value #personalbrand

Empathy is as important in business as it is in life. Ultimately, people care about themselves. So the more you are able to put yourself in their shoes and relate to the things that they feel are important, the deeper they will connect to you. The main thing blocking our ability to Empathise is our own Expectations. If you are able to walk into a new relationship / discussion with zero expectations of the outcome, you will then be free to genuinely empathise. It's not easy to do. But if you can, you will win. #expectations #empathy #relate

Gary Vaynerchuck has just released a deck that shows how you can create 64 pieces of content...in one day! In this noisey social media world in which we all operate, content is the way to people's eyes, ears & minds. Quality content is great. But quality is a subjective concept. And regardless of the quality of your content, if you don't put enough of it out there, chances are it will get swallowed by the algorithms and lost in a swarm of stuff. So, even if you don't plan to create 64 pieces of content, this great guide will show you some tips & tricks that will surely help you create a but more than you are today. Here it is... https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/   #contentcreation #contentstrategy #contentmarketing

Asking WHY drives the conversation up, to a more strategic level. Asking HOW drives the conversation down, to an implementation level. So says Alan Weiss, author of The Million Dollar Consultant. That's a great way to think of it. Thanks to Noah Kagan for featuring Alan on a recent episode of his podcast. Here's a link to more of Alan's stuff... https://alanweiss.com/ #why #ask #strategicthinking

I just learned a great lesson in marketing from this Tweet from Wimintra Raj of Hotelintel.co ...   @Wimintra  This is what every spa should offer. Do you know how uncomfortable it is for women to have her boobies press against the massage bed   She was talking about a simple accessory to be used in massages to take the pressure off the breast.   I am our customer. I do have massages. But I am not our ONLY customer. I am not a woman. This specific problem is not one that I have.   And so there, in a simple Tweet, is a great lesson in marketing.   If you are not your ONLY customer, you need to listen...A Lot!   Here's the Mamma Gard website ... http://www.mammagard.com/shop   #marketing #customerfeedback #knowyourcustomer  

These days, we all seem to be focussed on being seen. Being Visible. But what does it matter is someone sees you, if you're not Memorable? James Tuckerman says the smart money is on being Memorable. And, of course, he's right. Don't sell products. Tell stories. Focus on being Memorable. #visible #memorable #standingout #breakingthrough

Influencer Marketing is all the rage. But finding the right influencer for your business and getting to them to help promote your product or service for a price which you can afford, is a tricky thing. Maybe instead of appealing to their wallet or showering them with free gifts, you should be focussing on appealing to their Vanity. We all have Influence. We all have Vanity. And those who see themselves as 'Influencers' probably have more Vanity than most. So play to it. #influencer #influencermarketing #vanity #ego #marketing

As adults seems to spend all our life searching for answers. But we've forgotten the easiest way to find them. Just look at what a 3 year old does when he wants to know something. But why mummy? Why mummy? Why? The answer usually lies down a rabbit hole of Why's. #why #answers #learning #asking

In today's world of Google Translate and the endless array of translation apps on the market, language can no longer be used as an excuse when it comes to communication. The problem today is just about the effort.  Do you care enough to open that app, and learn just a few basic words in the language of your customer?  Do you care enough to make their service experience just that little bit less stressful? And even if you don't care enough, don't do it for them. Do it for you. Just imagine the time that will save if you can communicate with your customers that little bit more effectively. Make the effort. It's a Win-Win. #communication #language #translation #effort

Airplane toilets are disgusting! It's nobody's fault really. It's just a poor design. That's why I'm calling for a radical re-design of the humble airplane toilet. The key addition...a urinal. If men simply had a closer target, instead of having to take aim, from a distance, while also trying to balance during a bit of air turbulence, the airplane toilet would be a much nicer place for all. A bit like in the old days in private cabins on trains the urinal used to fold out and then retract after use. So, who's with me? Let's start lobbying the airlines to re-design the airplane toilet! #airplanes #toilets #redesign

This Number 1 reason I see people fail in negotiations! (Also the #1 reason I’ve failed in negotiations) Going in with assumptions about what the other side is thinking or expecting. Being prepared for your meeting is one thing. It’s smart. But going in full of assumptions is not.   #negotiations #tactics #negotiationskills #businessmeetings

WhatsApp has just launched Catalogs - a mobile storefront for businesses! This thing look super simple to use. It will mean that for many small businesses, they won't even need to worry about having a website to sell their goods and services. Instead, they can go mobile-first with WhatsApp. Catalogs is available in the WhatsApp Business app in the following countries -  Brazil, Germany, India, Indonesia, Mexico, the U.K. and the U.S. - as of today. No doubt the rest of the world will follow soon. Here's how to use it... https://blog.whatsapp.com/10000665/Introducing-Catalogs-for-Small-Businesses #whatsappbusiness #mobilefirst #mobilecommerce #smallbusiness    

A great article on Medium from Cole Schafer exploring the reasons why people buy. A key takeaway for me was the concept that after the purchase, people will need to justify it - either to themselves, or to someone else. So it's our job as the Seller, to help the Buyer justify the purchase. Something I don't think Spas have a done a particularly good job of doing. Spa Menus are usually packed full with colourful, fluffy treatment descriptions. Maybe if we replaced the fluff with some justification, we might just sell more? #spamenu #wellness #hotelspa #whywebuy

Reflection is great. Regret can be crippling. I would argue that without looking back, without reflecting on what worked and what didn't, without some analysis of what's come before you, your chances of success today are limited. But the danger of reflecting too much is that you can be drawn in to focussing on what you've lost.  Your success will be dependant upon, at least to some degree, how well you can manage that fine line between Reflection...and Regret. #reflection #regret #perspective

Imposter Syndrome occurs when you doubt your ability to live up to expectations. To the promises you've made.  But if you're doing something truly innovative, by definition, you are an Imposter, because you're promising that you can do something that has never been done before. That's how true innovation happens. So being an Imposter is ok. More than that, it's necessary if you're pushing the envelope of what's possible. Take a listen to what Seth Godin had to say in a recent episode of his Akimbo podcast...   http://bit.ly/2NjEmGM   #impostersyndrome #innovation #uncertainty

An interesting article in the Huffington Post recently suggests that Essential Oils are Essentially Useless. Writer, Julie Ries, states that according to experts, there's just not enough scientific data to prove the benefits of Essential Oils. After a quick look at some of the data out there at Association for Holistic Aromatherapy and the Global Wellness Institute's Wellness Evidence portal, suggests Ries may just have a point. ...not about them being Essentially Useless, but about there not being a lot of evidence. Yet despite this, the Spa & Wellness World has jumped into Essential Oils feet first. Have we jumped too early? What are the similarities between our adoption of Essential Oils and the wave of CDB that is sweeping the Wonderful World of Wellness? #essentialoils #wellness #CBD

As Seth Godin says, 'Mentors don't Scale.' There's just not enough Mentors out there for all the potential Mentees. Michael Bierut says, 'You don't need their permission. Just watch and be curious.' All this and more in a great little video by Chris Do at The Futur. Here it is.. https://youtu.be/cbwSXFNATOY So, don't obsess over Mentors. Just go and find yourself more Heroes.   #mentors #mentorshipmatters #heroes #inspiration

Google has agreed to buy Fitbit for $2.1 billion. Fitbit, one of the pioneers in the wearable space, has been around for 12 years and currently boasts 28 million active users. The acquisition looks especially interesting in the context of Google's recently announced Digital Wellbeing Initiatives, as we covered a few days ago in Ep. #694 - https://www.podbean.com/eu/pb-uqtpf-c4aee8  The transaction is expected to close sometime in 2020, after the customary closing conditions. Here's the official announcement - https://investor.fitbit.com/press/press-releases/press-release-details/2019/Fitbit-to-Be-Acquired-by-Google/default.aspx  #fitbit #wearables #mergersandacquisitions #google