Advertising Specialty Institute

Dr. Mary Kelly, a renowned economist and U.S. Navy veteran, delivers data-backed insights to bring the economic picture into focus – and there’s better news that some may expect.

Ahead of Earth Month, Kris Robinson of Jackalope Creative shares tips for promoting sustainability with your self-promos and pitching eco-friendly merch to clients.

In this month’s episode, we chat with Rick Roddis, business unit president of Counselor Top 40 distributor Taylor Promotional Products, who talks about his career in print and promo – from lucky breaks to biggest mistakes.

Let’s talk on-trend, beginner-friendly decoration. On today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who’s sharing everything you need to know about new-and-improved Chenille Patches and Flexbroidery Emblems. We’ll explain what these decoration methods are, why they’re so popular and how easy they are to try out for yourself, even if you never have before.

Josh Ellsworth of Stahls’ discusses the growing importance of on-demand decoration. *Please excuse the technical difficulties with our audio.*

What does it mean for apparel and sports uniforms to be female-focused – and why is that an important consideration for promo pros to consider when selling? ASI Media is joined by Cassie Stanczyk and Victoria Thomas of Counselor Top 40 supplier BELLA+CANVAS (asi/39590), as well as Marina Paul, founder of women’s sportswear brand SPRHRA, to discuss.

With a PhD in chemistry and past working for Coca-Cola, Dominique Downing relies on the scientific method to troubleshoot problems – and to drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.

ASI Media editors Hannah Rosenberger and Christopher Ruvo offer insights into how the employment phenomenon is impacting the branded merchandise business.

ASI Media editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger reflect on noteworthy promo campaigns, share sales tips for the spring and summer months, and taste-test interesting eats.

In this episode of Promo Insiders, Kate Nash of Raining Rose discusses the value of sustainability certifications, how to choose which is right for your business and where such certifications fall short in evaluating a company’s environmental and ethical efforts.

Ryan Cady, director of client success at Imprint Engine (asi/190620), tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th hour roadblock, but with the strength of his network and relationships, everybody ended up happy.

ASI Editors C.J. Mittica and Christopher Ruvo sum up the blitz of tariff news and how suppliers & distributors companies are dealing with it.

In this month’s episode, we delve into what the partnership between ASI & PRINTING United Alliance means for the print and promo industries – and what’s in store for the future.

Courtney Bills, CEO of Tactive (asi/299441), discusses the company's recent acquisition of Concept Prints Inc. (asi/166238), blending print and promotional products together to create "multisensory marketing for a digital world," working on e-commerce platforms with customers and more.

Gross, a marketing executive and competitive race car driver who also happens to be a C6 quadriplegic, will be a keynote speaker at ASI Fort Worth in March.

Scott Edidin and Scott Pearson of supplier 6AM Sourcing (asi/46173) discuss the promo industry’s opportunities in Mexico, following President Donald Trump’s swearing-in for his second term.

In this episode of Promo Insiders, Francis Pierrel, talks about moving from the luxury retail space to becoming the CEO and partner of LR Paris (asi/246857).

In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – editors Theresa Hegel and Cassie Green discuss the most important things print should know about promo, and vice versa.

ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.

Three ASI Media editors weigh in on industry sales, tariffs, AI and their guess for Product of the Year.