Sinopsis
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Episodios
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Promo Insiders: Strategies For Successful Staff Succession Planning
03/10/2024 Duración: 12minJeff Butler, CEO of TrinityFix, delivers actionable tips to help get this essential aspect of business continuity correct in what’s a preview of his upcoming talk at the ASI Power Summit.
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Promo Insiders: Stealth Greenwashing - A Deeper Dive Into Misleading Sustainability Claims
01/10/2024 Duración: 24minLou Elliott-Cysewski of CoolPerx, a member of the Promo for the Planet Editorial Advisory Board, talks about greenwashing and how to avoid it – both in your own marketing and when dealing with other companies.
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Promo Insiders: Gearing Up For The Fourth Quarter
23/09/2024 Duración: 12minMillie Tadewaldt, founder of Brilliant (asi/146116) and a contributor to this year’s Counselor Gift Guide, offers her advice for selling in Q4 and the products that are proving popular this year.
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ASI Power Summit Preview: Adapt Your Business to Thrive in Any Economy
16/09/2024 Duración: 12minIn a preview of her upcoming talk at the ASI Power Summit, renowned economist Dr. Mary Kelly discusses the state of the marketplace – and how promo products executives can steer their firms to success within it.
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Promo Insiders: What A Blind World Trade Center Survivor Can Teach Business Leaders
11/09/2024 Duración: 16minOn September 11, 2001, Michael Hingson, who’s been blind since birth, escaped the World Trade Center by navigating 78 flights of stairs with his then guide dog Roselle. Now, he shares his story – and the many lessons he’s learned about teamwork, facing fear and trust – with audiences around the world. He’ll be a speaker at ASI’s Power Summit in October.
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Promo Insiders: The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study
05/09/2024 Duración: 21minThe promotional products business is becoming more globally interconnected than ever. As such, don’t miss the key findings from this in-depth exclusive study on distributor performance in Europe.
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Promo Insiders: Supply Chain Flash Points On The Eve Of The Holiday Gifting Season
29/08/2024 Duración: 26minFrom strike threats to militant attacks, there is a lot in play. What does the disruption mean for the promo products industry in the final months of 2024? ASI Media editors Christopher Ruvo and Sara Lavenduski weigh in.
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Gemline Execs Delve Into Product-Level Carbon Emissions Tracking Initiative
23/08/2024 Duración: 27minFrank Carpenito, CEO and president of the Counselor Top 40 supplier, and Tim Behling, vice president of supply chain and sustainability, discuss the importance of getting a handle on Scope 3 emissions.
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Promo Insiders: Points Of Convergence (and Divergence) Between The Print And Promo Industries
14/08/2024 Duración: 12minDescription: Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000) and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – joined the Promo Insiders podcast to talk about the main similarities and differences between the print and promo industries, and how companies in the industry see the value in offering both.
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Promo Insiders: Top Insights From Counselor’s 2024 State Of The Industry Report
08/08/2024 Duración: 51minDescription: Counselor Editor-in-Chief C.J. Mittica and ASI Sr. Executive Director of Research Nate Kucsma highlight the most interesting findings from our annual report and what it means for distributors and suppliers.
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Promo Insiders: Exclusive Interview with Hit Promo’s CJ Schmidt, Counselor’s Person of the Year
25/07/2024 Duración: 20minASI Senior Vice President Michele Bell interviews Schmidt on his successes, big strategy swings, some notable misses and why he’s in it for the long haul.
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‘You Have To Be Transparent,’ Says Counselor’s 2024 Sustainability Advocate Of The Year
25/07/2024 Duración: 16minAlbert van der Veen, CEO of XD Connects, discusses the importance of backing up claims of lower-impact promotional products.
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Promo Insiders: Honoring Susan Lewandowski, Counselor’s 2024 Woman Of Distinction
25/07/2024 Duración: 09minLewandowski, general manager of BEL Promo (asi/39552), was instrumental in launching the ASI Shows in the 1990s and has become a sought-after industry expert and mentor.
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In Conversation with Seth Inyang and Vinyh Lieu, Counselor's 2024 Supplier Entrepreneurs of the Year
25/07/2024 Duración: 20minCo-founders of Elemental Bottles Seth Inyang and Vinyh Lieu chat with Sami Marshak, ASI's data analytics editor, about sustainability and future plans for their company, as well as winning Counselor's 2024 Supplier Entrepreneurs of the Year award.
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Promo Insiders: Are Print & Promo Firms Capitalizing On The Legal Cannabis Opportunity?
25/07/2024 Duración: 22minASI Media editors Christopher Ruvo and Brendan Menapace discuss how to generate ample printing and promotional products business within the fast-growing marijuana market.
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Promo Insiders: Why Natural Fibers & Dyes Are Key For Apparel Sustainability
17/07/2024 Duración: 24minEric Henry, CEO and president of TS Designs, a B Corp-certified sustainable apparel decorator in North Carolina, talks about his company’s many people- and planet-focused efforts, including its new Know Your Clothing initiative.
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Promo Insiders: When Summer Turns To Fall
10/07/2024 Duración: 37minASI Media’s editors and interns discuss sales opportunities for Q3, look ahead to Q4 and try sweet and savory foods.
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Promo Insiders: Supply Chain Flare - Ups Intensify
27/06/2024 Duración: 14minA “perfect storm” of challenges is making importing more complicated and expensive, raising concerns about potential inventory issues and product price increases in the promo products industry.
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Promo Insiders: Winning Promo Ideas For Summer
19/06/2024 Duración: 17minASI Media staffers share vacation memories, their favorite souvenirs and thoughts on how promotional products distributors can take advantage of the season.
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Promo Insiders: Flying High In The Travel Market
12/06/2024 Duración: 13minDr. Jan Louise Jones, professor of Hospitality and Tourism at the University of New Haven’s Pompea College of Business, returns to the podcast to discuss the current state of the travel industry, growing travel trends and where distributors can look for opportunities to sell more promo.