Marketing Study Lab

Get involved in the 10 day video challenge. Giving you what you need to start producing the videos that work for you: https://launch4life.com/vlic Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksGillian Whitney https://launch4life.com gillian@launch4life.com YouTube Channel: https://www.youtube.com/channel/UCwy0QK5wQZghtYH4jVVaAvg Video Marketing Resources Powtoon: https://www.powtoon.com/home/ Camtasia: https://www.techsmith.com/video-editor.html Quicc: https://www.quicc.io Clips (iPhone app): https://www.apple.com/uk/clips/ Loom: https://www.loom.com SEMRush: https://www.semrush.com Screaming Frog: https://www.screamingfrog.co.uk Temi: https://www.temi.com Rev: https://www.rev.com Raindrop.io: https://raindrop.io Google EAT: https://moz.com/blog/google-e-a-t Banklinko (Brian Dean): https://backlinko.com Enjoy the Episode - Happy Marketing! www.marketingstud

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Guest and Episode Links Phil Robinson https://www.linkedin.com/in/phil-robinson-4249678/ Proctor and Stevenson https://www.proctors.co.uk/ marketing@proctors.co.uk LinkedIn: https://www.linkedin.com/company/proctorsbristol/ Instagram: https://www.instagram.com/proctorandstevenson/ Facebook: https://www.facebook.com/ProctorsBristol Twitter: https://twitter.com/ProctorsBristol YouTube: https://www.youtube.com/user/proctorsvideos/videos Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro It’s so easy to create a brand, just design a logo right? That's the brand. Wrong. The problem is these two words are just so interchangeable even I find myself saying brand when I mean logo! Probably because the word came from the ‘branding’ of criminals in the late 17

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA  Guest and Episode Links Brain Wallace https://nowsourcing.com https://www.linkedin.com/in/nowsourcing/ Podcast: http://www.nextaction.cc The $64 Million Basketball Contract Infographic: https://nowsourcing.com/2015/07/21/tobias-harris-case-study/ SXSW Interview: https://bit.ly/39yaDlM TED Talk Satire: https://www.youtube.com/watch?v=_ZBKX-6Gz6A Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Infographics are sometimes forgotten about when it comes to our Marketing Communications, but can be extremely powerful as our guest explains, with one earning a Basketball player a $64 Million contract! If you don’t know, an infographic is a graphic visual representation of information, data, or knowledge intended to present information quickly and clearly. B

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Guest and Episode LinksDot Lung http://www.dotlung.com  Pick your social channel of choice and add @dotlung: https://www.linkedin.com/in/dotlung/ https://www.instagram.com/dotlung/ https://www.facebook.com/dotlung https://twitter.com/dotlung Social Stats:Active monthly users on Facebook: 2.5 billion (statista.com) Active monthly users on Instagram: 1 billion+ (omnicoreagency.com) Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro If there was a formula to make your Instagram really do the business, gain attention, engagement and really start to work for you, would you be interested in this? Our guest this week is Dot Lung, the Mother of Social Dragons (and if you haven’t guessed by the title, a Game of Thrones fan) has that formula! And although this

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Check out the Special Episode #251: 3 Big Ideas from 250 Books For Every Marketer: https://bit.ly/2TVd79j  Here are just some of the books that were mentioned in the episode: Ogilvy on Advertising – David Ogilvy: https://amzn.to/2Roh4Sd New Rules of Marketing and PR – David Meerman Scott: https://amzn.to/3aRuMoy The 12 Powers of a Marketing Leader – Thomas Barta: https://amzn.to/2vf7U1I Lessons – Mark Schaefer: https://amzn.to/2O0lxbA Beyond Product – Jill Soley: https://amzn.to/36sZ51a The Go Giver – Bob Burg and John David Mann: https://amzn.to/30Q9fIe Be like Amazon – Jeffrey Elsenberg, Bryan Eisenberg and Roy H Williams: https://amzn.to/38HUuKj Pitch Anything – Oren Kalff: https://amzn.to/38Cqxel Smash the Funnel – Eric Keiles and Mike Lieberman: https://amzn.to/3aGOVxf Mean People Suck – Michael Brenner: https://amzn.to/36qjiET Nincompoopery – John Brandt: https://amzn.to/2NZ6NKl Guest and Episode LinksDo

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Get Jeff’s Social Profile Secrets guide: https://savagemarketer.com Guest and Episode LinksJeff J Hunter https://savagemarketer.com (subscribe to the podcast here and check out Jeff’s Social Profile Secrets as well)! https://jeffjhunter.com Savage Marketing Podcast: https://open.spotify.com/show/6MiymBirlQkym2GhpjZDpG Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81)  Intro If you’ve never heard of Jeff J Hunter before, you’re clearly not doing social media correctly. Jeff is the go to guy for influencer marketing and building a personal brand. He is the guy behind the guy’s and gal’s we all know. But that’s not what’s important here. What is important is Jeff’s ability to be open, transparent, honest and show a real passion for Branding, taking his real lif

Joe Glover https://themarketingmeetup.com https://www.linkedin.com/in/josepheglover/ Books:This is Marketing – Seth Godin: https://amzn.to/39J3Dn5 Alchemy – Rory Sutherland: https://amzn.to/2QusDXO Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Networking and events can be both difficult to arrange and for some, even harder to attend and get value out of them. So it’s time to meet Joe Glover, the Found of The Marketing Meetup, a community where marketers listen, learn, meet and share knowledge through events and workshops. The Marketing Meetup was created only four years ago and now has a community of over 11,000 people in the UK and US, with nearly 150 events during 2019. Before we get into how to get the best out of an event or even put one on yourself, I thought this would be the opportune time to ask that most important of questions, Joe, what

Sandy Grigsby https://www.sandyinfocus.com TedTalk: https://www.youtube.com/watch?v=LUv0IpTSQfw Go-to Resource:Audible: https://www.audible.co.uk/  Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) This is the image Sandy talks about near the start of the podcast. Intro Deep down we all think we are good with a camera, a keen eye of a good pic, but when you come up against someone who knows their craft well, you realise that you should probably just stick to the family holiday snaps. Sandy Grigsby is not only one of the top photographers in the US, with clients flying from around the world to get in front of her camera - from Influencers and Fortune 500 Executives, to Billionaires, Thought Leaders, and Celebrities, but within these snaps Sandy can heighten your personal brand and give you that confidence you didn’t know you had, or as Sandy puts it; this ca

Does your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review If you want to check your page speed yourself use this: https://webpagetest.org Guest and Episode LinksLukas Haensch https://pathmonk.com https://www.linkedin.com/in/lukas-haensch-b0199a50/ Watch the Episode Video: https://youtu.be/LZzIz7U4Pm4 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro The page speed of your website probably isn’t one of those elements that you give much thought to and even if you did, the depth that you went to in order to work out if its tip top or slower than your last health and safety meeting, wasn't as comprehensive as it should be. Not to fear, as Lukas Haensch founder of Pathmonk.com. A company that can help increase website conversion rates by (in his own words) making the buyer experience awesome is he

Guest and Episode Links Mark Harman https://www.linkedin.com/in/markredbook/ http://www.redbookproductions.co.uk office@redbookproductions.co.uk Books:Just Listen - Mark Goulston: https://amzn.to/2XSs8c7 Video Version of the Episode:https://youtu.be/Z0bhGdJzBC0 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Video is undeniably an important part of the Marketing function, with so much content being video based. In fact around 4.5 million videos are now viewed on YouTube alone – in just 60 seconds. So who better to talk us through all things video related than Mark Harman, the Video Producer for Red Books Production. Not only does Mark work from pre to post production, but, it's about working out how a videos can work for an individual and help to engage with their specific audience, on a regular basis using episodic content rather than one off p

What Episode Snippets are in this look back of Marketing Study Lab 2019: Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA - Episode 41 https://bit.ly/2sMfQq5 - We discover how Catherine got on when she was on TV! Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social - Episode 49 https://bit.ly/2Q6RFdT - Nicole takes us through her steps of social media greatness A Marketing Career with Patrick Ward Editor-in-Chief at High Speed Experts – Episode 77 https://bit.ly/2MiFhXn - Patrick discussed the importance of qualifications and practical marketing experience Ditch the Act with Co-Author Ryan Foland - Marketing Study Lab Special https://bit.ly/2Q6o0Sk - Ryan walks us through the 3-1-3 challenge and how easy but difficult it can be to describe the problem you solve Small Business, Big Marketing with Tim Reid - Episode 57 https://bit.ly/35L9xS5 Tips on Passing Your Marketing Qualification with Accounting Exam Coach James Perry - Episode 59 ht

Guest and Episode Links Trisha Lewis (Host of this weeks episode)! https://trishalewis.com hello@trishalewis.com Original Podcast Show Notes: https://adobe.ly/36Xy1rH Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) This is kind of a special episode, being that close to Christmas n’all. I was fortunate enough to be invited onto the Make It Real Podcast, hosted by the fabulous Trisha Lewis, so I thought it would be a great time to share that episode with you all – which is basically me chatting about Marketing for 30 minutes or so. Trisha is a Communications Coach who can show you the steps you need to take to make a real impact and be heard by the people that need to hear from you! Not only does Trisha have her own Podcast, but she also has a lively YouTube channel with helpful communication hints and tips. You’re probably wondering what topics are covered

Link to the YouTube Video on how to use Answer the Public within your SEO Strategy: https://youtu.be/uHEhrwW_Tm8 Guest and Episode Links Natalie Alleblas https://www.natalleblas.com https://www.linkedin.com/in/natalleblas/ Books:Chillpreneaur - Denise Duffield-Thomas: https://amzn.to/35oGYJK Making Your Website Work – Gill Andrews: https://amzn.to/2OAf9rc Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro If you’re in to working smarter, not harder then this weeks guest is for you. Natalie Alleblas, the SEO Sleuth is here to talk about all things SEO. With a love for data (from working for one of Australia’s Big 4 banks) and words (beginning her career in PR), Nat’s ethos is to save time and money by helping you implement SEO so you can be found online. No dark arts, no dodgy stuff, just a nerd and her numbers. Nat practices what she preaches and ut

Guest and Episode Links Dan HardakerWebsite: https://www.proctors.co.uk LinkedIn: https://www.linkedin.com/company/proctorsbristol/ Instagram: https://www.instagram.com/proctorandstevenson/ Facebook: https://www.facebook.com/ProctorsBristol Twitter: https://twitter.com/ProctorsBristol YouTube: https://www.youtube.com/user/proctorsvideos/videos Resource:Medium: https://medium.com App:Seesaw: https://web.seesaw.me Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Our guest this week brings two huge Marketing worlds together – The creative and the Digital. Dan Hardaker is the Head of Digital Design at Proctor + Stevenson, a full-service B2B marketing agency working across creative, strategy and technology. What makes this such an intriguing chat, is that Proctor + Stevenson have a long history with developing the next generation of design talent, whi

Guest and Episode Links Dr Amna Khanamna.khan@mmu.ac.uk Uni Profile: https://www2.mmu.ac.uk/business-school/about-us/our-staff/mrt/profile/index.php?id=974 LinkedIn: https://www.linkedin.com/in/dr-amna-k-6b639b1b/ Resource:Retail Weekly: https://www.retail-week.com Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81)   Intro Dr Amna Khan is a Senior Lecturer in Consumer Behaviour and Retailing at The Manchester Metropolitan University Business School. Amna also teaches Retail Managers from some of the leading names in retail such as Tesco, Asda and McDonalds as well as publishing research in leading academic journals, presenting at international conferences and her Media Appearances read like a TV and Radio guide, including numerous appearances on the BBC, ITV and Channel 5. Takeaways - If you are in retail, remember that we act and shop very differently onl

Free Social Media Resources: https://www.brandlective.com/resources/ Buy Stacey's Book – Get Online: https://amzn.to/33XUdR4   Guest and Episode Links Stacey Kehoestacey@brandlective.com Brandlective: https://www.brandlective.com LinkedIn: https://www.linkedin.com/in/stacey-kehoe-b8b25319/ HARO: https://www.helpareporter.com Books:24 Assets – Daniel Priestley: https://amzn.to/2qxCe5l Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81)  Intro You would think that three redundancies in 12 months would dampen anyone’s spirits, but our guest this week Stacey Kehoe now runs two successful businesses – a property investment firm and a Digital Marketing Agency. From this digital agency Stacey has helped to enhance over 500 digital marketing campaigns across the UK, US and Australia using two method – The Game Changer Method and The Content Waterfall Methodology. St

Laurie’s FREE online ‘good book ideas’ Course (takes less than an hour) – Sucky or Stupendous:https://www.creativewrighter.com/p/suckyorstupendous Find all Laurie’s books on Amazon:https://amzn.to/2B0GXym Guest and Episode LinksLaurie Wright https://lauriewrighter.comhttps://www.creativewrighter.com  Books:Slight Edge – Jeff Olson: https://amzn.to/2MBwbEa  App:Slack: https://slack.com/ Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)  Intro I love LinkedIn, its where I find most of my amazing guests, but I want to highlight the importance of this platform for you, personally, but that’s for later. Let’s meet Laurie Wright, Publishing Strategist and Children’s Author. Laurie not only writes amazing, helpful books for children, but also helps others get their own books published and selling on Amazon (the selling part is key here), this is if they are any good

e-Course:https://bethanyjoy.org/beirresistible Guest and Episode LinksBethany Joy https://bethanyjoy.orghttps://www.linkedin.com/in/iambethanyjoy/ Books:Made to Stick – Dan and Chip Heath: https://amzn.to/2AkPjRo App:Google Maps: https://www.google.com/maps Other Links:https://answerthepublic.com Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)  IntroEver wondered, how have the done that? Where do they get their ideas from? How are they producing some much content? Well for the foreseeable, I’m going to try and uncover some of these questions as I start to give you one piece of software, tool or technique that can help you as a Marketer. This weeks inaugural tool is – Answer the Public! But first, lets meet Bethany Joy, Brand Voice Crafter & Wordsmith Extraordinaire and with a title like that I can tell your ear have already pricked up! Bethany isn’t’ an

Guest and Episode LinksTom Clarke https://tjcclarke.co.ukhttps://tjcclarke.co.uk/training https://www.linkedin.com/in/tom-clarke-a6732353/ App:BBC Sport: https://apps.apple.com/gb/app/bbc-sport/id377388936 https://play.google.com/store/apps/details?id=uk.co.bbc.android.sportdomestic&hl=en_GB BBC News: https://apps.apple.com/gb/app/bbc-news/id377382255 https://play.google.com/store/apps/details?id=bbc.mobile.news.uk&hl=en_GB Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Tom Clarke, a Independent writer, trainer and content strategist working with businesses to create compelling content that gets them in front of and resonates with their target market. Tom spent 16 years within the more journalistic side of PR where he discovered and mastered the power of the press release, which amongst a whole host of other topics, we’re going to cover

Cambridge Social Media Day (7th& 8th Nov): www.cambridgesocial.media/csm-day-2019/ Guest and Episode LinksLenka Koppová https://www.lenkakoppova.com/blog @lenkakopp: https://twitter.com/lenkakopp@lenkakopp: https://www.instagram.com/lenkakopp/ https://www.linkedin.com/in/lenkakoppova/ https://www.facebook.com/lenkakoppova90  Books:Rise of the Youpreneur – Chris Ducker: https://amzn.to/2Zuqtg9 Other Links:Paralleldots.com: https://www.paralleldots.com/sentiment-analysis Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Sentiment analysis. No not the stuff the ends up at the bottom of a river (science facts). Sentiment analysis is a way to analyse social chatter about your brand. And we have a great link where you can try it out for yourself. But more of that later.  Straight onto our guest this week - who is a freelance social media consultant base