Marketing Study Lab

Buy the BookDitch the Act: https://amzn.to/2MvqmIAOr to find out more: https://ditchtheact.com/ Ryan Foland:Use ryan.online or go to https://www.ryanfoland.comCheck out someone going through the 3-1-3 challenge: https://www.ryanfoland.com/dna/ Book:The 4-Hour Work Week – Tim Ferriss: https://amzn.to/2MbgrsR Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Guest Intro Ditching the act can be harder than it sounds, which is why in the new book ‘Ditch the Act’ Ryan Foland and Leonard Kim show us how to be true to ourselves, love our faults and even use these to succeed in life – to live a more fruitful and enjoyable life. And who doesn’t want that. And this bonus episode we speak to the co-author Ryan Foland all about the book itself! In a previous episode of Marketing Study Lab I had the pleasure of chatting to Leonard Kim (episode 61 for those of you that are

Guest and Episode LinksRuthie Bowles https://defythestatusquo.comhttps://www.linkedin.com/in/ruthie-bowles/ ruthie@defythestatusquo.com ebook: The Business Owner's Guide to Content Marketing: https://defythestatusquo.com/resources/ @annaruthus: https://twitter.com/annaruthus @defythestatusquobiz: https://www.instagram.com/defythestatusquobiz/ Books:Start with Why – Simon Sinek: https://amzn.to/2zBDYM5 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Setting objectives and KPIs is something we’re going to get into later on. Why are they important and what is the difference? We also cover this topic with our guest, Ruthie Bowles.  Ruthie is a B2B Content Consultant - Owner of Defy the Status Quo who provides content marketing strategy and creation for B2B companies that want ‘better than your bog standard’, above average, mediocre content. As Ruthie de

Guest and Episode Links Emma-Louise Munro Wilson https://www.linkedin.com/in/elmw17/ https://emari.co.uk/emma@emari.co.uk The EMARI Code: https://emari.co.uk/the-emari-code/ Anatomy of Trust – Brene Brown: https://brenebrown.com/videos/anatomy-trust-video/ Books:Tribe of Mentors – Tim Ferriss: https://amzn.to/2PjML04(Zappos) Delivering Happiness – Tony Hsieh:https://amzn.to/2ZlvYyhRadical Candor – Kim Scott: https://amzn.to/2L1YtrRSacred Causes – Michael Burleigh : https://amzn.to/2ZqE5K0 App:ViVino: https://www.vivino.com/app Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro One of the old classics SWOT is widely known and used across a lot of disciplines. But do you know about TOWS? This is the part that adds value to any SWOT and we’ll be discussing this later. But first, let’s meet Emma-Louise Munro Wilson, Content Strategist, Revenue Growth Consu

Guest and Episode LinksLubna Forzley https://www.linkedin.com/in/lubnaforzley/ http://www.stories-co.nethttp://www.lubnaforzley.com TEDx Talk: https://youtu.be/2QO8sV7AiUY Books:Start with Why – Simon Sinek: https://amzn.to/327HV7t Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Porters 5 Forces is a classic Marketing tool for analyzing the competitive environment, which we’ll discuss later.  But first, let’s have a chat with Lubna Forzley - a TEDx speaker (link is in the show notes) who runs Stories, a boutique story-transformation consultancy, which helps leaders create stories worth sharing. On Lubna’s LinkedIn profile, she calls herself a ‘Corporate Supernanny’ and rightly so, as Lubna helps craft strategies that can be implemented, not ones that will end up going nowhere, which so often happens. But this isn’t all based on intuition as the strat

Guest and Episode LinksRichard Forshaw-Smith https://www.linkedin.com/in/richardforshaw/ https://rfsmarketing.co.uk/https://www.facebook.com/rfsmarketing @rfs_marcomms: https://www.instagram.com/rfs_marcomms/ @rfsmarcomms: https://twitter.com/rfsmarcomms  Books:Blue Ocean Strategy – W. Chan Kim: https://amzn.to/2KZSAdH Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Marketing Strategy can be easily missed or forgotten about in the melee of tactical activities, but Porters Generic Strategies can help with this, which we will find out about later. First, let’s meet Richard Forshaw-Smith, a sales, Marketing and Communication Specialist from RFS Marketing & Communications. Richard has held a number of senior positions within and working for businesses in the public sector. So he is in the perfect position to talk us through the nuances of this indu

Guest and Episode Links Jay Mullings https://www.linkedin.com/in/jaymullings/ @writtenmirror: https://www.instagram.com/writtenmirror/ @writtenmirror: https://twitter.com/WrittenMirror Written Mirror: https://www.youtube.com/writtenmirror Books: The Art of War – Sun Tzu : https://amzn.to/2PidA4B App: Strong Lifts 5x5 Workout Planner: https://stronglifts.com/apps/  Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro So this episode has been recorded in a slightly different way, mixing things up a little, so a big thank you to our guest this week, Jay Mullings, for editing the actual interview part of this episode.  And with that in mind, let’s meet Jay, a content producer on YouTube, just search for Written Mirror and you’ll find him. This title doesn’t do him justice however, as Jay covers a whole host of creative development from copywriting to scre

Guest and Episode LinksPatrick Ward https://www.linkedin.com/in/patrickjamesward/ https://highspeedexperts.com/ Books:The 4-Hour Work Week – Tim Ferriss: https://amzn.to/31SO9rZ Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro What type of company do you work for and what does this actually mean? Not what you may think, but more about that later. Let’s meet Patrick Ward, currently the Editor-in-Chief at High Speed Experts, a broadband connectivity search engine and IT industry education platform. Patrick is a writer by trade and has worked extensively across the insurance, real estate, finance, travel, and tech industries, with notable clients including Allianz and Cathay Pacific and is currently a member of the Forbes Communication Council. The main reason I invited Patrick on today is because of his rise through the ranks within the Marketing Profes

Guest and Episode LinksMonique Russell https://www.linkedin.com/in/clearcommunicationcoach/ https://clearcommunicationsolutions.com/ Books:The Success Principles – Jack Canfield: https://amzn.to/2TWKIgV  Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)  Intro How credible are you? How important is credibility for your business. We’ll find out later when we take a look at Credibility, the four and final C of Marketing Communication. But first, let’s meet Monique Russell an Executive Communications Coach. Sounds very prestigious doesn’t it. Well, what Monique does is help corporate professionals improve their communication skills and to date has taught over 2,000 people globally. Monique has also helped inspire parents who were stuck on how to motivate their children, which she is tremendously proud of and rightly so. But I want to get into the type of commun

Guest and Episode Links Ella Orr https://www.linkedin.com/in/ella-orr-socialmediaconsultant/ https://www.facebook.com/ella.orr @muchmoresocial - https://twitter.com/muchmoresocial @muchmoresocial - https://www.instagram.com/muchmoresocial/ Books:Rise of the Youpreneur – Chris Ducker: https://amzn.to/2Zuqtg9  Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro How competitive are you? And how important is this in a business sense? Well it is one of the core components of the 4C’s of Marketing Communication, so we’ll find out later. First, let’s meet our guest, Ella Orr, who is now a freelance Social Media Manager after previously spending a career within teaching. So site down, shut up and listen! Ella started with knowing, literally nothing about social and now creates bespoke social media strategies and delivers training on all the platforms you’d exp

Subscribe on your favourite platform with new episodes appearing every TUESDAY:Spotify Libsyn Podcast Page TuneIN Stitcher iHeartRadio Apple Podcasts  Guest and Episode LinksLucia Knight https://www.midlifeunstuck.com  Books:X Change: How to torch your work treadmill - Lucia Knight: https://amzn.to/30Awfto Designing Your Life – Bill Burnett and Dave Evans: https://amzn.to/30Hi7OU Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro We continue our look at the 4C’s of Marketing Communication and provide a little clarity around this topic later, that being clarity is one of the 4C’s so we’ll be discussing clarity, not clarity of the 4C’s….is that clear? We’ll sort that out later. First, let’s meet Lucia Knight, Career Happiness Designer and author of X Change: How to torch your work treadmill, or to give it its full title: X Change: How to torch your work

Guest LinksLouis Grenier https://everyonehatesmarketers.com Books:The 1-Page Marketing Plan – Allan Dib: https://amzn.to/2YJz7mYBrainfluence – Roger Dooley: https://amzn.to/2LMCFSb Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)   Intro Of course I’m going to start with a review of the 4 C’s of Marketing Communications by discussing, Consistency, which I’m hoping to achieve through this weekly podcast. Am I? Maybe let me know if I’m not and I can look to change things around, or if I am, just drop me a note to say, good job, you’ll find me on LinkedIn or email me at peter@marketingstudylab.co.uk. Anyway, lets meet our guest this week, Louis Grenier, the owner of everyonehatesmarketers.com and Content Lead at Hotjar (an amazing piece of software for tracking website visitors). But today we are more interested in why everyone hates Marketers. It’s easy to see

 LinksVictoria Doxat https://www.linkedin.com/in/victoria-doxat/ https://victoriadoxat.com Books:Influence – Robert Cialdini: https://amzn.to/2ITaRtf Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)   The communications mix and the marketing mix are two very different things, but they are also intertwined, which we’ll find out about later on. First, let’s meet Victoria Doxat, a copywriter who specialises copy, - or should that be content…… Victoria will explain the difference in a minute - for B2B clients ranging from entrepreneurs and SMEs, to large corporations. It takes a special kind of person to be able to go deep into topics that others may find boring and turn them into readable and valuable content, but Victoria does this by producing articles, case studies and even white papers and is anything but boring. Oh, Victoria is also a Philosophy Lecturer,

LinksKrista Fabrick https://www.linkedin.com/in/krista-fabrick/ https://www.instagram.com/kristafabrick/ Books:Known - Mark Schafer: https://amzn.to/2J4TpAM Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) As we round up our look at the Extended Marketing Mix (7P’s), it seems fitting that this week we talk to a Marketing Consultant and Professor. Let’s meet Krista Fabrick. Krista teaches Marketing and Social Networking through both the theoretical side and the more practical elements, utlising the many social platforms in what she teaches. This also transfers onto startups and small businesses, who simply haven’t the time to sit down, learn, develop and implement a marketing strategy. Not only that, but Krista is also pursuing a Doctorate in Business Admin and Marketing with a specific view on social media. More on that later.   Takeaways - As we heard last

LinksMark Shaw https://www.linkedin.com/in/markshaw101/ Books:Simon Sennek: https://amzn.to/300rZDjSeth Godin: https://amzn.to/2RPR7K9  Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)   This episode is all about people. People online, people on social, people in……yep, real-life, real people imagine! Not only will we look at this element of the Extended Marketing Mix, but this topic is what our next guest is all about. Mark Shaw is known for his out spoken posts on social media, but he is also known as the Anti-Social Speaker, why? After numerous, unrelated jobs, Mark became one of the UK’s leading authorities on social media and for 10 years was the ‘go to guy’ for the BBC, Sky News, journalists & businesses. Now, he is trying to expose the frailties behind what a lot of Marketers see as their only comms channel – social media. Mark is not anti-social me

LinksLucille Ossai’s https://www.LucilleOssai.comLucille@LucilleOssai.com Business Communications Blog: https://www.LucilleOssai.com/blog YouTube: https://www.youtube.com/channel/UCM6nlSUQeKL8Arvzk7VylpA LinkedIn: http://ng.linkedin.com/in/lucilleossaiCommunicationsPro Twitter: http://www.twitter.com/Lucilleossai Pinterest: http://pinterest.com/lucilleossai Books:Talk Like TED – Carmine Gallo: https://amzn.to/2ZHk3GW Extras:For extra help with editing and proofreading: https://www.Grammarly.comGrammar page of the University of Bristol: https://bit.ly/2Y1DPw8 (Lucille’s pro tip for using this resource: I always advise students to begin with the section on 'punctuation marks', then the 'common confusions' section, then 'other pitfalls and problems', etc. They could read the information and do the grammar exercises to test their understanding. They should refer to this resource regularly).  Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://ww

Guest and Episode LinksDr Geraint Evans http://www.drgoevans.comhttps://www.instagram.com/drgeraintevans/ https://twitter.com/DrGeraintEvans_ https://www.linkedin.com/in/drgeraintevans/ Books:The Excellence Dividend – Tom Peters: https://amzn.to/2FVG0u2 Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)  Intro We’re continuing to look through the Marketing Mix, or 7P’s as they are more fondly know with a look at Place this week.  But first, let’s meet Dr Geraint Evans or G for short. G is an award-winning Interim Chief Marketing Officer, with a track record for delivering world-class commercial strategies, leveraging the full marketing mix, products, platforms and channels and has worked for the likes of Virgin Media and Odeon. G holds a PhD in Marketing and Entrepreneurship, a Masters in Marketing, and is a Fellow of The Chartered Institute of Marketing so w

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro We all seem to be focusing on the Digital elements of not only our Marketing, but our business and social lives as well. Sometimes it’s easy to forget the real world in all of this and how Physical Evidence can play a huge part in your Marketing Mix. More on that later. First, it’s time to chat with Michael Field about all things B2B (business to business). It’s so easy to focus on the B2C (business to consumer) elements of Marketing as they are all around us and impact us every day, but the majority of us will ply our trade within the B2B sector and Michael is the perfect person to guide us through what we should be doing here. Michael, who was also a guest lecturer at Edith Cowan University for a number of years, now focuses on developing competitive strategies for medium sized businesses for EvettFiel

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Where is the place to be? Why is location (physical or digital important). This will become apparent a little bit later on. Diana can basically turn your video, audio and graphics into something that people want to learn from.  But first we’re chatting to Diana Wilson, a freelance video editor who’s niche is within the online course creation market. Taking your audio and video and making into something people want to learn from. Not only that but Diana also helps her clients with the sales and marketing elements of their business. Certain circumstance (as we’ll find out later) is what drove Diana to enter this market, but in doing so it became apparent that this was not only her passion, but she was pretty darn good and what she offered.   Takeaways - If you’re struggling to understand where you fit in l

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) This week we’re taking a look at where Price fits into the Marketing Mix (the 7P’s). But first, let’s meet Vicki O'Neill. Vicki is helping companies bridge that gap between marketing and sales and she has the experience needed to achieve this. Vicki also hosts the podcast ‘Connect the Dots’, tackling and talking through those important areas where sales and marketing could and should be working in harmony as this increases employee satisfaction, customer engagement and business results and who doesn't want that!   Takeaways - Without sales, a company doesn't exist and without marketing people don't know the company exists. Just let that sink in! Now you understand why it’s so important we all just get along. - Aligning both sales and marketing goals has a whole host of benefits including; Better customer reten

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Over the coming weeks, not only do we have some amazing guests to chat with, but we’ll be taking a look at the Marketing Mix, more fondly known as the 7 P’s – Product, Price, Place, Promotion, Process, People and Physical Evidence. This week we start with product. But first we need to have a little chat with Branka Injac Misic. Branka Injac Misic is the CMO of GigSuper, a company that helps the self-employed manage their money. Sound boring? Well it’s Branka job to turn taxes into something we should all be excited about by looking after the community of customers that use GigSuper. All this while also running her own company – onetinytribe.com that offer prints, posters and artwork to inspire and promote adventure amongst mums and baby boys.   Takeaways - Streamlining a customers experience is hugely importan