Clienting

Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing.  What are they doing?  Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are Using PatBot to give clients access to their case potential How you can increase access to justice (and get more clients) by offering information and breaking down barriers What watching your data can do- hint: increase the bottom line Building out a team of non-lawyers to help the business grow Marketing and business development must be a priority, in addition to practicing law Try Patrick's wine! Sunken Cellars

SEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond. What is SEO? Do you need to know how to code for SEO? Why does link-building matter/what are links? Local SEO vs. Traditional SEO How to do local SEO w/multiple offices Should you buy links? How many keywords should I use on my pages? Why do you need ALT tags on images? SEO Goals Should you hire someone to help with SEO? How much does SEO cost? References: How To Use HTML How much does SEO cost? - see slides on post Do you need to hire an SEO?  

Gyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development.  Jordan L. Couch is an attorney and Cultural Ambassador at Palace Law where his practice focuses on plaintiff's side workers’ compensation and personal injury litigation. Outside of his practice Jordan is heavily involved in state, local, and national bar associations, advocating for a better, more client-centric future to the legal profession. Find him on social media @jordanlcouch or email jordan@palacelaw.com. This episode covers:  - How to integrate core values in work life so they become part of your firm's client interactions.  - How to talk to clients about your values. - Using your company values on social media. Palace Law's Instagram, Twitter, and Facebook for examples. - Thinking creatively to provide benefits to your clients, like Palace Law's case calculator. - Value of the month to ingrain each one in daily work life. - Encouraging and recognizing when a firm employee displays the

Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error. We covered: expectation setting developing guidelines cautionary tales for lawyer texting onboarding for communication how law firms need to focus more on sales and marketing To learn more about Marshall and Lawyerist, go to http://go.lawyerist.com/clienting14. Connect with Marshall on LinkedIn and Twitter. Marshall is the Editor in Chief at Lawyerist.com, the Chief Growth Officer and General Counsel at GroundSource.co, and a former owner, lawyer, and COO of a boutique business law firm in Minneapolis. He helps Lawyerist build its tribe of small-firm and solo lawyers building sustainable law practices focused on client-centric services, future-oriented technology, profit-oriented business models, and access to justice. He focuses on growing clients, revenue, and systems for GroundSource, helping deliver its mobile-messagin

On this episode of Clienting, hosts Gyi Tsakalakis and Kelly Street were joined by attorney Jason Beahm.  We discussed how Jason is carving out a niche within his practice based on his own personal passion for music festivals. Jason co-hosts The Festival Lawyer podcast, practices criminal defense, personal injury, and DUI law in California. In addition to podcasting and content marketing tips, Jason shared his views on getting positive online reviews.   Jason's bio: Out on bail. Out of jail. Music is the holy grail.   

  On episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal marketing based on 10 years of marketing mistakes his firm made before they got things right.  Here are Alex's 9 tips: 1. Claim your online profiles Claim and complete profiles on Google, Yelp, and Avvo. (All of these platforms have the potential to be highly visible when people search your firm.) Don’t forget the pictures.  2. Get online reviews Work hard to get online reviews on all of these platforms from friends, clients, and colleagues. Having reviews will immediately separate you from 98% of your competition who probably have no reviews. Think about it, when you Google a service you need, which of the businesses that pop up are you going to use: the one with no reviews, or the one with good reviews?  Google "Miami construction lawyer" and see how we stack up.  3.

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.  We talked about:  Using different cards for different clients, based on your practice area or the type of client. Examples of good branding: Think Pink Law, Bye-Bye DWI Upwork or 99 Designs for logo and branding work on a budget Make sure you discuss expectations and have clear guidelines for any designer. How to think of and do branding? (the total experience of having a relationship with you): Crafting your logo and colors Identify yourself/your firm/your practice areas/etc Creating a tagline Feedback from people outside your firm What qualities do you want to exude Based branding on: Passion Personality  Persuasion https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120 Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/

On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own great podcast as well, Leaders Love Company, where you can learn more about leading a company and creating a great work life.  We talked about: How videos are not advertisements. The new way to think about a video is in the form of problem-solving. Video is no longer about you, it's about the client.  Tips: be in a place where you feel comfortable and won't be interrupted, share 1-2 tips, have a plan for what you'll say, share a story or statistics, ask people to share your video, create compelling content that is shareable What to use for videos: tripod, have a plan, schedule the videos, use your smartphone, make sure you consider lighting (try to be near a window for natural light or buy a selfie light) Where to put videos: Go where your audience is, which has become everywhere! Also, Youtube, the 2nd largest search engine. Consider the place you prefer t

For this episode of Clienting, Gyi and Kelly talk about how you can reach a new set of potential clients by expanding your network and building new opportunities. The conversation is broken down into new lawyer marketing and tips for more established practices.  They discuss how you can use LinkedIn and their Slideshares, creating Youtube videos where you discuss legal changes, and building out your network with professional groups. For specifics, the conversation includes: creating a 90-day plan to focus on, account-based marketing tips, how to utilize a co-working space, and making sure you follow-up with leads by organizing them into a CRM (Customer Relationship Management System).    

In this episode, Gyi and Kelly talk with Jared Correia of Red Cave Law Firm Consulting about Using Technology to Build Your Client Journey. We had a great time and got into some really great discussions on how to improve your intake process and use social media in a more effective and time efficient way.  We discussed:  What is the Client Journey (or Quest)?  Optimizing your intake process and make sure to create multiple contact opportunities with potential and current clients. Stay in touch with your clients, follow up every 6 weeks, even after the case is closed.  Develop and use templates or follow-up strategy. Write it down and perfect it before you set up automation in your CRM or practice management software.  An email drip campaign can be very effective in maintaining a connection to potential clients.  Automate your social media posts using Hootsuite, Raven tools, Tweet deck or others. Look into Zapier plugins that can connect your CRM or practice management software with your website intake forms o

 Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers.   We answered the questions of: Who should you be marketing to?, What messaging do they want?, and How should you market to them? We discussed definitions of a Millennial and Gen Z person while keeping in mind that the year someone is born in does not define their entire personality or life decisions. What do Millennials and Gen Z value? Younger generations are used to less transparency and the ability to find answers for themselves, so online reviews and referrals from their social group are more meaningful in conjunction to make a purchase decision. They also value having options for the thing they are trying to buy or utilize. They want options for use and a variety of ways to get communicated to. Additionally, millennials, more than previous generations, have a higher expectation for a regular communication flow. This means that as a lawyer, you’ll need to make sure you ask about com

In this episode, Gyi and Kelly talk with Sam Glover about the Lawyerist Small Firm Scorecard and how you can use it to boost your law firm's marketing and client development practices. Take the scorecard and see how your firm grades! We covered website basics, inexpensive marketing tools, authenticity and more.  Episode tagline: "No one wants you to run up to them and shove your business card in their face." - Sam Glover Mentions:  - Billie Tarascio and her Lawyerist episode on Intake - Hubspot - Mail Chimp - Google Analytics - "Don't Make Me Think" by Steve Krug    

In this episode, Gyi and Kelly talk with David Bitton about how to automate your law firm for a streamlined client experience and boosting your marketing.  David announced his book, "The Secrets to Marketing and Automating Your Firm" and shared that he will be giving away copies at Techshow 2018.  How to start your own firm:  - Get an EIN number for free online - Use Quickbooks and invest in Practice management software as soon as you can afford to.  - Try working remote and hold off on paying for office space or try a coworking space instead.  Automation tips:  - Automate your intake forms, agreements and invoicing process for a smoother client experience and removing this from your time. Marketing tips:  - Make sure your phone number is easily seen and accessed on your website. - Try a live chat or chatbot service, so clients can reach someone quickly - Claim your listings online - Blog regularly and often, with relatable topics - Try automating your marketing with Hubspot, Active Campaign, Agile CRM, Zapie

This episode, Gyi and Kelly are joined by Attorney John Strohmeyer, to discuss what five-star customer service looks like in the legal profession.   Show notes:  Principles of Service Friendly Connected Prepared Consistent Efficient Adaptive Four Seasons Service Initialism Smile Eye contact Recognize Voice Informed Clean Everyone What can lawyers do to improve right now? Smile Name usage, including during phone calls Systematize routine interactions  Empower your employees  Not "how are we doing?", but "what can we do better?" and "what are we doing well?" Ask your clients.  Mentions:  - Trello - Jordan Furlong   More about John:  John Strohmeyer's practice focuses on tax and estate planning, and includes resolving international tax issues.     John is the Co-Chair of the International Tax Committee of the State Bar of Texas Tax Section, was named “Rookie of the Year” by the Tax Section of the State Bar of Texas, was a 2015-2017 Fellow of the American Bar Association Section of Real Property,

In this episode, we discuss how to take your leads and nurture them into clients. The resources we mentioned were: - Client Relationship/Management Systems - Virtual Receptions, such as Call Ruby, and Alert Communications - Lead source tracking using Call Rail and dynamic number insertion For questions or comments, contact Gyi at: gyi@attorneysync.com or Kelly at: kelly@attorneysync.com

In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts. As always, send in your questions, give us feedback, and subscribe to future episodes.

Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much more. Resources: Robert Reich's book, Saving Capitalism STAT for featured snippet info Proximity and "hyperlocal" search blog post by Darren Shaw Read Gyi's post on Bright Local, discussing local link-building

In this episode of Clienting, you learn about what the podcast will cover in future episodes, who Gyi Tsakalakis and Kelly Street are, and why they are doing this podcast.  Please subscribe to the show!